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[02/15/12 - 02:54 PM] CBS and Ford Partner to Run the 20th Season of the Emmy Award-Winning "The Amazing Race" Ford's sponsorship includes on-air components featuring the new 2013 Taurus in the premiere episode. |
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| [via press release from CBS] |
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CBS AND FORD PARTNER TO RUN THE 20TH SEASON OF THE EMMY AWARD-WINNING "THE AMAZING RACE"
Ford is the Official Auto Sponsor of the Series and Will Have a Digital Extension on CBS.com
The New 2013 Ford Taurus Will Be Featured in the Premiere Episode on Feb. 19
CBS and Ford have teamed up again to run THE AMAZING RACE this spring as 11 new teams set off on a global adventure starting Sunday, Feb. 19 (8:00-9:00 PM, ET/PT) on the CBS Television Network.
Ford's sponsorship includes on-air components featuring the new 2013 Taurus in the premiere episode, when teams begin the race in Santa Barbara, California's wine country. After receiving their first clue from host Phil Keoghan, the 11 teams jump into a new Ford Taurus where they receive additional information about their first destination via the "MyFord Touch" system in each vehicle. Teams will drive their cars to Los Angeles International Airport before departing on their first leg to Argentina.
Ford's Fiesta and Focus will also make appearances in additional episodes this season. Also, one lucky team will win two new 2013 Ford Taurus vehicles for finishing in first place in an upcoming leg of the Race.
Ford will also have a digital extension on CBS.com where viewers can take part in an online scavenger hunt to collect virtual passport stamps throughout the season. In addition to weekly prizes, one lucky fan will have the chance to win a 2013 Ford Taurus, along with $15,000 toward their own amazing journey.
"Ford's partnership with CBS and THE AMAZING RACE provides another exciting opportunity to collaborate within a unique entertainment environment and showcase our newest vehicles and technologies," said Crystal Worthem, Brand Content and Alliances Manager at Ford Motor Company. "This season has allowed Ford to seamlessly integrate the new Taurus in-show and online, while our collaborative efforts throughout the season will allow viewers to further engage with the brand and our growing portfolio of global vehicles."
THE AMAZING RACE sends 11 teams on a trek around the world. Each team is comprised of two people who have a pre-existing relationship with one another. At every destination, each team competes in a series of challenges - some mental and some physical - and when the tasks have been completed, they learn their next destination. Teams who are farthest behind will gradually be eliminated as the contest progresses, with the first team to arrive at the final destination winning $1 million.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.fordmotorcompany.com.
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[10/05/26 - 09:01 AM] Video: NBC Debuts Official Season 3 Trailer, Photos & Key Art for "Happy's Place" Guest stars this season include James Denton, Jane Lynch, and Justina Machado.
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[10/05/26 - 09:01 AM] The Soul Train Awards Nominees Are In, and Fans Decide the Winners in Two New Categories! Voting is open now through October 16, and fans can see who takes home the trophies Friday, November 27, at 8 p.m. ET/PT on BET, with a simulcast on CBS, BET Her, VH1, MTV2, and LOGO.
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[10/05/26 - 08:31 AM] BritBox Reveals Further Cast Joining Edward Bluemel in "Hercule" Jessica Alexander, Honor Swinton Byrne, Omari Douglas, Paul Forman, Arthur Hughes, Ralf Little, River Medway, Katherine Parkinson, Natalie Quarry, Toby Stephens set to join the much-anticipated series.
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[10/05/26 - 08:01 AM] Food Network Sets Premiere Date For New Season of "Harry Potter: Wizards of Baking" Celebrating the 25th anniversary of the iconic first film in the series, the new season introduces a tournament twist with four teams of three, each representing one of the four Hogwarts Houses - Gryffindor, Hufflepuff, Ravenclaw and Slytherin.
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[10/05/26 - 08:01 AM] Prime Video Casts Sean Teale, Sarah Jeffery, Megan Stott, Lili Simmons, Anthony Keyvan, JoBeth Williams in "Things We Never Got Over" The project is the series adaptation of Lucy Score's bestselling novel.
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[10/05/26 - 07:01 AM] Prime Video Releases Key Art for the Final Season of "Maxton Hall - The World Between Us" The third and final season of the most successful international scripted original series in Prime Video history premieres worldwide on Prime Video on December 9, 2026.
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[10/05/26 - 06:01 AM] David Ellison and Ynon Kreiz Announce Their CEO Leadership Team for Skydance Following Anticipated Close of Warner Bros. Discovery Acquisition Drawing on deep expertise across entertainment, technology, and business operations, the CLT brings together leaders from both companies and reflects their complementary strengths.
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[10/05/26 - 06:01 AM] "CMA Presents I Will Always Love You: A Celebration of Dolly Parton" Reveals Star-Studded Lineup The special airs Wednesday, October 21 (9:00-11:00 p.m. EDT) on ABC and Disney+ in the U.S. and internationally, available next day on Hulu, and will be filmed before a live audience at Belmont University's Fisher Center for the Performing Arts in Nashville.
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[10/05/26 - 03:01 AM] Video: "ChiaroScuro" - Official Trailer - Netflix After a body is found in a Roman museum, an art expert must apply his instincts and skills to help police solve a mystery connected to his own past.
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[10/04/26 - 10:31 PM] Sumukhi Suresh Gets Candid About Her 30s in "Hoemonal", Her First Netflix Special, Out October 14 After travelling across and outside India, including a run at the Edinburgh Fringe, the special turns the chaos of being a woman in her 30s - from hormonal changes to singlehood to questions about motherhood - into a sharp, candid, and deeply entertaining watch.
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[10/03/26 - 09:31 AM] Video: Prime Video Debuts Teaser Trailer of "Barbershop" The comedy series inspired by the beloved film franchise will premiere all eight episodes on February 10, 2027, exclusively on Prime Video in more than 240 countries and territories worldwide.
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[10/03/26 - 06:53 AM] WNBA Playoffs Return to NBC Sports for First Time Since 2002! Postseason Coverage Begins Tomorrow, Oct. 4, at 4 P.M. ET on NBC and Peacock NBC Sports will present up to seven games of live coverage throughout the Semifinals and WNBA Finals.
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