[02/16/12 - 11:50 AM]
Oxygen Greenlights Two Pilots - "Teen Weddings" and "Thrift Wars" Join a Development Slate Targeting "Generation O"
These two pilots mark the first to be announced under Oxygen's new Senior Vice President, Original Programming and Development, Rod Aissa.

[via press release from Oxygen]


"Teen Weddings (wt)" and "Thrift Wars (wt)" Join a Development Slate Targeting "Generation O"

NEW YORK - February 16, 2012 - Oxygen announces two new titles to its development pipeline that reflect the interests and tastes of today's young modern woman. "Teen Weddings (wt)" is a powerful and dramatic look at several teen couples on their complicated journey to the altar and "Thrift Wars (wt)" features one of the newest fashion movements exploding across the country - competitive thrift shopping, known as "thrifting." These two pilots mark the first of several new projects in contention for slots on the Oxygen schedule in 2012 and the first to be announced under Oxygen's new Senior Vice President, Original Programming and Development, Rod Aissa.

"Oxygen is committed to developing distinctive and relatable projects that speak directly to our core viewers; their interests and passions," said Aissa. He added, "Cori Abraham and her development team have done an outstanding job identifying themes of importance to the young Oxygen viewer and these new titles are the right fit for the brand. They are bold and noisy and keep with Oxygen's core values -- living life on your own terms."

These two unique titles illustrate Oxygen's promise to provide viewers with a wide array of programming options that showcase characters they can relate to along with meaningful storylines. "Teen Weddings (wt)" deals with common themes of love, family and support that the Gen O audience is experiencing as they enter different stages of their lives.

"Thrift Wars (wt)" provides an outrageous and entertaining look at New York's leading and most hardcore thrifters, the most competitive, passionate and expert players in the game, as they scour the city for the hottest vintage clothing and accessories - and try to make a profit. Both titles fall under Oxygen's "Live Out Loud" umbrella and promise bolder and more diverse options for viewers.


"Teen Weddings (wt)" goes behind the scenes of America's most provocative teen weddings. From rich kids to the new middle class, from Manhattan to the Midwest, this show follows several teen couples on a dramatic journey to their wedding days. Intercutting their stories, the show will trail these teens-in-love all the way from the stressful build up (the constant bickering between teen bride-to-be and teen groom-to-be, choosing the dress, arguing with mom and dad, repeatedly changing the guest list, planning the bachelor and bachelorette parties) to the big day itself, the crazy partying after the ceremony and finally a post-honeymoon catch-up.

"Teen Weddings (wt)" is produced by executive producers Lisa Levenson, Simon Lloyd and Joe Houlihan for Cineflix.

"Thrift Wars (wt)" follows New York's most elite and hardcore thrifters who are fighting on the frontlines of the city's hottest treasure hunt. This is the world of competitive thrifting - a fashion movement that's blowing up across the country. From thrift stores to flea markets, to secret warehouses and estate sales, these thrifters are in search of their daily fix and are willing to go to any lengths necessary to find that prized piece, score the deal and make a killing. The most competitive, passionate and expert players in the game will go head to-head in a real-life, organic thrifting competition to see who can make the most money. With vintage designer clothes and accessories showing up on the backs of A-list celebs, and providing inspiration for some of the fiercest collections on the runway, the market is hotter than ever, and so is the competition. Who will get the best buys and score huge profits and who will have to return to their shops with bruised egos and empty shopping bags?

"Thrift Wars (wt)" is produced by executive producer Matt Sharp for Sharp Entertainment.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including " The Glee Project," "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 77 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.

  [february 2012]  


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