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[02/21/12 - 03:40 PM]
NBCUniversal Television Consumer Products Group and Reveille Partner with The Edwards Group to Launch "The Biggest Loser" Visa Card
"We are really pleased to offer such a convenient way for individuals to make purchases that enable them to live 'The Biggest Loser' lifestyle," said Kim Niemi.

[via press release from NBC]

INTRODUCING THE BIGGEST LOSER VISA REWARDS CARD

NBCUniversal Television Consumer Products Group and Reveille Partner with The Edwards Group to Launch The Biggest Loser Visa Card

"The Biggest Loser" Airs on NBC Tuesdays (8-10 pm ET)

UNIVERSAL CITY, Calif. - February 21, 2012 -- Viewers and fans of the hit NBC reality series "The Biggest Loser" (Tuesdays, 8-10 p.m. ET) can now be rewarded for living The Biggest Loser lifestyle with the introduction of The Biggest Loser Visa Rewards Card(R) from UMB Bank, N.A.

Available nationwide, The Biggest Loser Visa Rewards Card will allow cardholders to earn rewards points for health and wellness related purchases and expenses, including co-pays, prescriptions, eyeglasses, gym memberships, and even sporting goods and equipment. In addition, triple rewards points will be available at popular national retailers.

The Edwards Group has licensed The Biggest Loser Visa Rewards Card through NBCUniversal Television Consumer Products Group and Reveille LLC, the company behind "The Biggest Loser." The card is available at www.biggestloser.com/visa (or by calling 866/488-3883). A complete list of retailers is available at www.biggestloser.com/visa.

"We are really pleased to offer such a convenient way for individuals to make purchases that enable them to live 'The Biggest Loser' lifestyle," said Kim Niemi, Senior Vice President, NBCUniversal Television Consumer Products Group. "Any incentives to lose weight and make health-conscious purchases will help people to achieve their health and wellness goals."

"This is another example of 'The Biggest Loser' taking a leadership position in health and wellness," said Monica Austin, Senior Vice President, Business and Brand Development, Reveille. "We will continue to be at the forefront of leading in this space and believe rewarding people for healthy purchases will be the way of the future to help them stay on track."

Cardholders can redeem points for exclusive "The Biggest Loser" experiences including a trip to "The Biggest Loser" ranch, where the series is filmed, a stay at The Biggest Loser Resort, a personalized nutritional analysis from a "Biggest Loser" nutritionist, a personalized workout plan from a "Biggest Loser" trainer and front-of-the-line tickets to a "Biggest Loser" casting session, among other benefits.

In addition, for a limited time, new Biggest Loser Visa Rewards cardholders will receive an exclusive offer from eDiets when they purchase The Biggest Loser Meal Plan by eDiets with their new Biggest Loser Rewards Visa card.

Cardholders can track and manage their accounts at www.biggestloserrewards.com (or by calling 855/491-8782).

Specific details of the card include:

· 0 percent introductory interest rate for 6 months on all purchases

· 0 percent introductory interest rate for 6 months on balance transfers

· No annual fee

· Rewards points on everyday purchases

· If approved, cardholders will receive 1,000 bonus rewards points to jumpstart their account

About NBCUniversal Television Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.

About Reveille

Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies. Focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, Reveille is also a world leader in creating integrated marketing opportunities for advertisers. Reveille is known for popular and award-winning hit series including "MasterChef," "The Biggest Loser," "The Office," "Tabatha Takes Over," "Shear Genius" and "One Born Every Minute." Additionally, Reveille has partnerships with Break Media, Microsoft and Yahoo! to develop original online series for brands. Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries.

About "The Biggest Loser"

"The Biggest Loser" airs on NBC Tuesdays (8-10 p.m. ET). The first reality series where everybody "loses," "The Biggest Loser" challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." For season 13, contestants work out under the supervision of professional trainers Bob Harper and Dolvett Quince. "The Biggest Loser" is a production of Reveille, 25/7 Productions and 3 Ball Productions. Check out www.biggestloser.com for more information.

Purchases and balances transfers made within the first 6 months the account is open will have a monthly periodic rate of 0.00%, which corresponds to an Annual Percentage Rate of 0.00%. After 6 months, any amount remaining unpaid from any Purchases or Balance Transfers will bear interest at the rate for Purchase Advances then applicable to your Account at that time. The Purchase Advance APR is a variable rate which, as of February 2, 2012, is 12.99%. We may end your 0.00% APR, and apply the Penalty APR, if you make a late payment. The Penalty APR is calculated by adding 18.50 percentage points to the Base Rate as set forth in your Cardholder Agreement, currently 21.75% APR. Minimum Finance Charge is $.50. Balance Transfer Fee after the first 6 months will be 3% of the amount of the Balance Transfer, with a $15 minimum and no maximum. Foreign Transaction Fee when making purchases outside the US will be 2% of the US dollar amount of each Cash Advance or Purchase. Cash Advance Fee is 3% of the amount of the Cash Advance, with a $15 minimum and a $50 maximum.

Cardholders that are approved for The Biggest Loser Visa(R) Rewards card will qualify for a one-time bonus of 1,000 points if cardholder makes their first purchase with the card within 60 days of approval/booking. Bonus points may take up to 45 days to appear on cardholder's statement.

Please see The Biggest Loser Visa(R) Rewards Program Rules for more information on your rewards program. The Biggest Loser credit card is offered by UMB Bank, N.A., a national bank in Kansas City, Mo.





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· BIGGEST LOSER, THE (NBC)











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