[02/22/12 - 01:50 PM]
USA Network Rewards "Psych's" Devoted Fans With a Supersized Leap Day Winter Premiere Wednesday, February 29 at 10/9c
The network will also offer its first-ever preview event with an abridged premiere episode exclusively available via VOD starting today.

[via press release from USA]


USA Hosts First Ever Video On Demand Preview Event Starting February 22, with Sneak Peek of Premiere

FEBRUARY 22, 2012 - New York - USA Network celebrates the return of PSYCH with a Supersized mid-season premiere airing on Wednesday, February 29, at 10/9c. The network will also offer its first-ever preview event with an abridged premiere episode exclusively available via Video On Demand (VOD) starting February 22nd. This rewards fans with more of their cult favorite along with custom digital offerings as they wait for the best part of Leap Day: PSYCH SUPERSIZED. The announcement was made today by Alexandra Shapiro, USA's senior vice president, brand marketing and digital.

"The Supersized premiere and preview event are our gifts to an amazing and dedicated fan base who have made this show the longest running series currently on USA," said Shapiro. "Leading into the Leap Day activities, our VOD sneak peek plays into a larger channel strategy of finding new and breakthrough ways to reward and engage our fans on multiple platforms."

The special extended-length winter premiere will offer PSYCH-Os, as the fans are so affectionately called, supersized digital extensions. The entire episode will be Shazam enabled, sponsored by the all-new Lexus 2013 GS, and when activated will unlock exclusive bloopers and photos from the set. On the premiere night, USA will unveil a series of customizable and sharable PSYCH Moving Album Covers featuring their favorite stars bantering and actively posing like 80s rock stars. Fans will also be incentivized to check-in weekly via GetGlue for their chance to win an exclusive PSYCH Arcade.

The VOD pre-linear premiere will be accompanied by feature bonus interviews with series stars James Roday (Shawn Spencer) and Dulé Hill (Burton 'Gus' Guster), as well as show creator/executive producer Steve Franks and executive producers Chris Henze and Kelly Kulchak. The Preview Event will be available on most carriers, including, Comcast, Time Warner, Charter, Cox, Cablevision, DirecTV, Dish, ATT U-verse, and Verizon Fios.

The winter premiere, "Indiana Shawn and the Temple of Kinda Crappy, Rusty Old Sword," features guest star Cary Elwes who reprises his role as Despereaux. Madchen Amick also guests along with John Rhys-Davies, as a nod to the Indiana Jones movie franchise, where he played Sallah in "Raiders of the Lost Ark." The episode is written and directed by Franks.

With 2.2 million Facebook fans, PSYCH also stars Corbin Bernsen, Timothy Omundson, Maggie Lawson and Kirsten Nelson.

Universal Cable Productions creates quality content across multiple media platforms for USA, Syfy and other networks. A leader in innovative and critically acclaimed programming, UCP is the studio behind USA's "Suits," "Royal Pains," "Psych," "In Plain Sight," "Covert Affairs," and "Fairly Legal," along with Syfy's "Alphas," "Eureka," and "Warehouse 13." The studio is also producing "I Just Want My Pants Back" for MTV. UCP is a division of NBCUniversal.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [february 2012]  


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