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[02/28/12 - 11:43 AM]
First Lady Michelle Obama Talks to Kids About Staying Active, in a "Disney XD Xtra" Premiering Today, February 28
Doc Shaw, Kelsey Chow and Olivia Holt host the interstitial, which will air in daily rotation on Disney XD.
[via press release from Disney XD]

SHORT TAKE

FIRST LADY MICHELLE OBAMA TALKS TO KIDS ABOUT STAYING ACTIVE, IN A "DISNEY XD XTRA" PREMIERING TODAY, FEBRUARY 28

First Lady Michelle Obama connects with kids and families about the importance of getting up, getting outside and getting active during a "Disney XD Xtra," an interstitial hosted by Doc Shaw, Kelsey Chow (both of Disney XD's "Pair of Kings") and Olivia Holt (of Disney XD's "Kickin' It"), premiering TODAY, FEBRUARY 28 on Disney XD. The young actors met the First Lady at ESPN Wide World of Sports at Walt Disney World Resort during an event celebrating "Let's Move!," the First Lady's initiative to fight childhood obesity, and Disney's Magic of Healthy Living, a Company-wide initiative designed to inspire kids and families to lead healthier and active lifestyles.

In the segment which will air in daily rotation on Disney XD, the First Lady notes that she works out every day and even joins kids in the new dance "The Platypus Walk," inspired by the popular chattering character Perry the Platypus from Disney's hit series "Phineas and Ferb."

Disney Magic of Healthy Living is an initiative designed to partner with parents in their quest to raise healthy, happy kids. The program provides kids and families with engaging content, useful tools and unique experiences to help make healthier lifestyles simple and fun.

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.





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· KICKIN' IT (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)




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