[02/29/12 - 06:24 AM]
Bravo Media Announces Unprecedented Partnership With Chase Sapphire Preferred to Co-Produce New Culinary Competition Series "Around The World In 80 Plates"
Hosted by Curtis Stone and Cat Cora, the series follows 12 chefs competing in a culinary race across 10 countries in 40 days.

[via press release from Bravo]


NEW YORK - February 29, 2012 - Bravo Media today announced a ground-breaking co-production partnership with Chase Card Services a division of JPMorgan Chase & Co. [NYSE: JPM] that features Chase Sapphire Preferred, a premier affluent rewards card designed with premium travel and dining rewards and benefits, on its new culinary competition series "Around The World In 80 Plates." The strategic multi-media advertising deal, crafted by Bravo and Newcast, a division of ZenithOptimedia, places Chase Sapphire Preferred as the entitled sponsor to the series and delivers exclusive content and experiences to Chase Sapphire cardmembers and Chase Sapphire Facebook fans.

"Bravo's co-production effort with Chase on 'Around The World In 80 Plates' takes content partnership to new levels," said Kevin McAuliffe, SVP Cable Branded Entertainment. "With each partner committing assets that support the show across multiple platforms, we've collectively developed a creatively driven marketing strategy effort that serves both partners' brand goals and gives viewers a more immersive experience."

Hosted by culinary experts Curtis Stone and Cat Cora, the network's most ambitious production to date follows 12 chefs competing in a culinary race across 10 countries in 40 days. As part of the sponsorship, Chase Sapphire Preferred is thematically woven into each episode and features brand exposure on-air, online and throughout all Bravo consumer advertising.

To enhance the viewing experience and give fans the opportunity to participate in the show beyond televised weekly episodes, Bravo created custom content for Chase Sapphire Preferred which will be available at www.facebook.com/chasesapphire. Within Chase Sapphire Preferred's Facebook destination, viewers will gain access to never-before-seen footage, Q&As with the chefs, "City In A Minute" guides, recipes and more.

"Chase Sapphire cardmembers are passionate about travel and dining, and co-producing Bravo's 'Around The World In 80 Plates' allows us to offer cardmembers unique experiences inspired by the show's exotic locations and cuisines," said Sean O'Reilly, general manager, Chase Card Services. "Cardmembers will have the opportunity to redeem points for travel and dining experiences, including the chance to attend the finale party with show hosts and chefs in New York City. Attending this type of finale event is just one more example of the unique travel and dining experiences Chase Sapphire offers."

During the premiere episodes each week, fans can weigh in on all the drama by participating in Bravo's Live Voting experience sponsored by Chase Sapphire Preferred. This interactive live viewing experience will offer fans a chance to win weekly prizes or the ultimate grand prize. In addition, Chase Sapphire Preferred cardmembers will have a chance to attend the exclusive finale party in New York.

"In collaboration with Bravo, we have been able to integrate Chase in the early stages of production allowing for development and influence of content, delivering on the fundamental brand benefits of Chase Sapphire Preferred," said Susan Joseph Smith, SVP Managing Director of Newcast, ZenithOptimedia's Branded Entertainment division.

"Around the World in 80 Plates" takes culinary competition to the next level as 12 chefs travel across the globe testing their skills and determination. In each episode, the contestants will travel to a different international city where they will learn the local customs, cultures and cuisines as they participate in a gauntlet of culinary challenges. Ultimately, they will face-off in a kitchen takeover where they will not only recreate, but reinvent the menus for world-renowned restaurants and their demanding owners.

"Around the World in 80 Plates" is produced by Magical Elves for Bravo with Dan Cutforth and Jane Lipsitz serving as Executive Producers.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

About Chase Sapphire Preferred

Chase Sapphire Preferred is a premier travel rewards card for people who are passionate about travel and dining. Chase Sapphire Preferred offers double points for every dollar spent on travel and dining, premium travel rewards and benefits with no travel restrictions or blackout dates on airfare booked through Ultimate Rewards, 24/7 live customer service and access to unique experiences, such as the Sundance Film Festival. More information is available at www.ChaseSapphire.com.

About Chase

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.3 trillion and operations in more than 60 countries. Chase serves consumers and small businesses through 5,400 bank branches, 16,800 ATMs, mortgage offices, and online and mobile banking as well as through relationships with auto dealerships and schools and universities. Chase also has issued more than 90 million credit cards. More information about Chase is available at www.chase.com.

About ZenithOptimedia

ZenithOptimedia, The ROI Agency, is a leading media services group, ensuring every client receives a better return per media dollar invested than any of their competitors. The agency provides the world's largest marketers with top level service in communications strategies, executional planning, negotiation and implementation. ZenithOptimedia delivers results by connecting brands and consumers through its specialized and proprietary tools, research, and technology. A member of Publicis Groupe, S.A., ZenithOptimedia operates 250 offices in 74 countries worldwide.

  [february 2012]  


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