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[03/14/12 - 06:34 AM]
Amazon Announces Increased Prime Instant Video Selection via Digital Video License Agreement with Discovery Communications
Among the programs included in the agreement are "Dirty Jobs," "Say Yes To The Dress" and "Whale Wars," in addition to other titles.

[via press release from Discovery]

Amazon Announces Increased Prime Instant Video Selection via Digital Video License Agreement with Discovery Communications

-- Popular series from Discovery, TLC, Animal Planet and more now available; all Prime Instant Videos can be viewed by Prime members on Kindle Fire and hundreds of connected devices --

(Seattle, Wash.) Amazon.com, Inc. and Discovery Communications today announced a licensing agreement that will allow Amazon Prime members to stream prior seasons of hit series and specials from Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Military Channel, as well as content from the company's rich, 25-year programming library. Among the programs included in the agreement are Discovery Channel's Dirty Jobs, TLC's Say Yes To The Dress and Animal Planet's Whale Wars, in addition to other titles. Since the 2011 launch of Prime Instant Video, a subscription service of Amazon Instant Video, Amazon has added more than 12,000 titles to bring the total title count to more than 17,000.

"Discovery Communications has always been a leader in creating entertaining and enlightening programming for the entire family," said Brad Beale, director of video content acquisition for Amazon. "With the addition of this great content from Discovery Communications, Prime customers now have more than 17,000 titles to choose from when watching Prime Instant Video-that's in addition to the more than 120,000 titles that are offered to all customers for purchase or rent on Amazon Instant Video."

"Discovery Communications is committed to delighting audiences on all platforms supported by the right business model, and we are pleased to work with Amazon to help satisfy our existing viewers' curiosity and introduce new audiences to our engaging content," said Rebecca Glashow, Senior Vice President, Digital Distribution and Partnerships, Discovery Communications. "This library offering will be a wonderful complement to our current array of multi-channel video services and most importantly, a win for viewers."

About Amazon Instant Video

Amazon Instant Video is a digital video streaming and download service that offers Amazon customers the ability to rent, purchase or subscribe to a huge catalog of videos. Customers can choose from more than 120,000 titles to purchase or rent and content ranges from new release movies to classic favorites, major television shows, entire seasons, or even day after air TV. Prime Instant Video is Amazon's video subscription offer-it includes a subset of more than 17,000 videos selected from the full assortment available at Amazon Instant Video. This subscription offer allows US Prime customers to stream as many Prime Instant Videos as they like, at no additional cost.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 200 countries and territories. Discovery is dedicated to satisfying curiosity through 144 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [march 2012]  
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· DIRTY JOBS (DISCOVERY)
· SAY YES TO THE DRESS (TLC)
· WHALE WARS (ANIMAL PLANET)





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