[05/15/12 - 07:06 AM]
Style Takes on "Fashion Mob" Special Hosted by Cat Deeley on Monday, May 28 at 8PM ET/PT
The one-hour special - also featuring Ken Paves, Jeannie Mai and Selita Ebanks - chooses eight women from hundreds to receive the makeover they so desperately desire.

[via press release from Style]



Makeover Event to Feature Panel of Renowned Fashion and Beauty Experts: Ken Paves, Jeannie Mai and Selita Ebanks

LOS ANGELES - May 15, 2012 - Style takes on "Fashion Mob," the ultimate fantasy makeover event hosted by international television star and style icon, Cat Deeley ("So You Think You Can Dance"). The one-hour special will air Monday, May 28 at 8pm ET/PT, immediately following a "Sex & the City" marathon, beginning at 12 noon ET/PT. Celebrity hairstylist and beauty guru Ken Paves (A-list clients include Eva Longoria, Jessica Simpson, Jennifer Lopez and Victoria Beckham), fashion expert Jeannie Mai (Style's "How Do I Look?") and supermodel Selita Ebanks choose eight women from hundreds to receive the makeover they so desperately desire.

In the special "Fashion Mob," Deeley and the panel of experts stage a massive makeover for a group of women in need of a major style rescue - and it all takes place during one day, from the selection process and makeover consultation, to the big reveal. As hundreds of women stand in line, hoping for the transformation of their lives, Deeley listens to their style horror stories, checks out their shocking fashion faux-pas and even offers quick tips via her mobile makeover cart. Then, each person must plead her case to Paves, Mai and Ebanks as to why she deserves the ultimate makeover.

From a 19-year-old woman who dresses like a 40-year-old to a woman with cancer who wants to look like herself again and a recent divorcée who is finally is ready to date again, these women undergo a radical transformation to bring out and enhance their beauty. This dramatic makeover at the hands of some of Hollywood's most skilled stylists will require some to step out of their comfort zones. With the clock ticking for the experts to apply their finishing touches, it's time for Deeley to introduce each woman as she struts down the runway before an excited crowd which includes family and friends. While everyone admires the stunning, inspiring makeovers, the women will get their first look at their new selves, often with shock, awe and tears.

"Fashion Mob" is a production of Ellen Rakieten Entertainment and RelativityREAL. Ellen Rakieten and Cat Deeley serve as executive producer, and Ken Paves is producer. Sarah Weidman and Gennifer Gardiner is executive producer for Style.

About Style Media

Style Media, a global multimedia company that includes Style and myStyle.com, is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts more than 78 million cable and satellite subscribers and is the fastest growing women's network in the U.S. MyStyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Glam Fairy" and "Big Rich Texas." Style is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.

  [may 2012]  


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