[06/05/12 - 08:11 AM]
The Walt Disney Company Sets New Standards for Food Advertising to Kids
Plus: Disney also introduced the "Mickey Check" tool, an icon that calls out nutritious food and menu items.

[via press release from The Walt Disney Company]


Builds on Disney's 2006 Landmark Nutrition Guidelines

Launches "Mickey Check" Tool to Make it Easier to Identify Nutritious Foods in Stores, Online and on Vacation

BURBANK, Calif., June 5, 2012 - Building on its landmark nutrition guidelines established in 2006, The Walt Disney Company (NYSE: DIS) today became the first major media company to introduce new standards for food advertising on programming targeting kids and families. This significant undertaking marks the latest step in Disney's partnership with parents to inspire kids to lead healthier lifestyles. Under Disney's new standards, all food and beverage products advertised, sponsored or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney and Disney-owned online destinations oriented to families with younger children will be required by 2015 to meet Disney's nutrition guidelines. The nutrition guidelines are aligned to federal standards, promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium and sugar.

"We're proud of the impact we've had over the last six years," said Robert A. Iger, Chairman and CEO, The Walt Disney Company. "We've taken steps across our company to support better choices for families, and now we're taking the next important step forward by setting new food advertising standards for kids. The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives."

Since 2006 when Disney became the first major media company to establish nutrition guidelines, the company has successfully combined its unique storytelling, beloved characters and unparalleled reach to make healthier lifestyles for families more appealing and more fun. Disney's unmatched efforts have received critical acclaim and recognition from moms, nutrition experts and federal regulators.

"This new initiative is truly a game changer for the health of our children," said First Lady Michelle Obama. "This is a major American company -- a global brand -- that is literally changing the way it does business so that our kids can lead healthier lives. With this new initiative, Disney is doing what no major media company has ever done before in the U.S. -- and what I hope every company will do going forward. When it comes to the ads they show and the food they sell, they are asking themselves one simple question: 'Is this good for our kids?'"

"Mickey Check" Tool

In addition to its new advertising standards, Disney today introduced the "Mickey Check" tool, an icon that calls out nutritious food and menu items sold in stores, online and at restaurants and food venues at its U.S. Parks and Resorts. By the end of 2012 the "Mickey Check" will appear on licensed foods products, on qualified recipes on Disney.com and Family.com, and on menus and select products at Disney's Parks and Resorts.

Disney Magic of Healthy Living on Vacation

In 2006 Disney pioneered new, well-balanced kids' meals served at its Parks and Resorts, which automatically include nutritious sides and beverages such as carrots and low-fat milk, unless parents opt out. Of the more than 12 million kids' meals served last year at Disney Parks and Resorts in the U.S., parents stuck with the healthier options 6 out of 10 times. Now Disney will enhance its breakthrough efforts by further reducing sodium in kids' meals and introducing new well-balanced kids' breakfast meals.

Disney Magic of Healthy Living at Retail

Since 2006 Disney Consumer Products (DCP) has sold more than two billion servings of Disney licensed fruits and vegetables in North America, and has transformed its food offerings resulting in 85 percent of all U.S. licensed products meeting the company's nutrition guidelines and only 15 percent reserved for special occasion treats. Additionally, Disney will further reduce sugar and sodium in all licensed foods.

Disney Magic of Healthy Living On-Air

Disney's iconic characters, creativity, and family entertainment platforms offer a unique position from which Disney can help make nutritious eating and physical activity fun and rewarding. Disney Magic of Healthy Living includes online resources for families, live events, as well as informative short-form programming. The on-air spots, which today reach almost 100 million households in the U.S. on Disney Channel, Disney XD and Disney Junior, inspire and encourage kids and families to live healthier lifestyles through better eating habits and fun activities.

Disney's 2006 nutrition policy stipulated that promotions aimed at children 12 years old and under -- most notably for films -- would meet specific guidelines. Since then, Disney kid-targeted film promotional campaigns feature only healthier food and beverage products.

"Making healthy eating and physical activity fun is central to creating healthier generations to come," said Dr. James O. Hill, who worked with Disney to develop its nutrition guidelines and who is executive director of the Anschutz Health & Wellness Center at the University of Colorado. "Disney is using 'magic' -- fun and creativity -- to encourage kids and families to make positive changes, and it is working."

About Disney Magic of Healthy Living

Disney Magic of Healthy Living partners with parents and inspires kids and families to lead healthier lifestyles. This initiative includes engaging content, useful tools, as well as nutrition guidelines that pair the fun of Disney's stories and characters with a well-balanced portfolio of foods and healthier lifestyle choices. Disney's nutrition guidelines, which were first introduced in 2006, were developed with the help of experts and align to federal standards. For more information, please visit: www.thewaltdisneycompany.com/mohl

  [june 2012]  

(series past and present)
(series in development)
(tv movies and mini-series)

[11/30/15 - 12:54 PM]
"Kobe Bryant's Muse" to Re-Air on Showtime(R) Tomorrow Night as Part of the Network's Sports Line-Up
The film includes intimate and exclusive footage in the aftermath of Bryant's shoulder injury which ended his 2014-2015 season with the Los Angeles Lakers.

[11/30/15 - 12:32 PM]
CBS Announces Winter and Spring Scheduling Plans
Highlights include the launch of "Angel from Hell" on Thursday, January 7 at 9:30/8:30c.

[11/30/15 - 12:17 PM]
Premiere of Disney Junior's "The Lion Guard: Return of the Roar" Is the #1 Primetime Cable TV Telecast of 2015 in Kids 2-5
Disney Channel further spins the numbers for Sunday, November 22.

[11/30/15 - 11:33 AM]
Hulu's "Seinfeld: The Apartment" Fan Experience to Return in Los Angeles
"Seinfeld: The Apartment" will be located at 8445 Melrose Ave. and will be open to the public from December 16th - 20.

[11/30/15 - 11:32 AM]
ABC Family Announces Fourth Season Pick-up of Hit Drama Series, "The Fosters"
The critically acclaimed family drama will premiere all-new episodes from the third season on Monday, January 25.

[11/30/15 - 11:06 AM]
Bravo Media Walks Down the Aisle with Four New Couples in the Super-Sized Season Three Premiere of "Newlyweds: The First Year" January 3 at 9PM ET/PT
The series will then regularly air Wednesdays at 10:00/9:00c beginning January 6.

[11/30/15 - 11:00 AM]
Disney XD Orders a Third Season of Hit Animated Series "Star Wars Rebels"
To date, "Star Wars Rebels" ranks as Disney XD's #2 series in Total Viewers (1.3 million), Kids 6-11, Boys 6-11 and Boys 2-11.

[11/30/15 - 10:05 AM]
E! Announces Season 4 of Hit Series "#RichKids of Beverly Hills" to Debut in 2016
Morgan Stewart and Brendan Fitzpatrick are ready to tie the knot and are taking E!'s cameras along for the luxurious ride.

[11/30/15 - 09:18 AM]
Video: VH1's "Love & Hip Hop New York" Season Six Supertrailer
Season six kicks off Monday, December 14 at 8:00/7:00c on the cable channel.

[11/30/15 - 09:04 AM]
CMT to Honor the Cast of "Nashville" with First-Ever "International Impact Award" Live During "2015 CMT Artists of the Year" Special on December 2 at 8PM ET/PT
Cast members Connie Britton, Clare Bowen, Chris Carmack, Will Chase, Charles Esten, Jonathan Jackson, Sam Palladio, Maisy Stella, Lennon Stella and Audrey Peeples are slated to accept the award on behalf of the entire cast.

[11/30/15 - 09:02 AM]
All the Legends Are True in the ABC Family Series Premiere of "Shadowhunters" on Tuesday, January 12th at 9:00 - 10:00 P.M., EST/PST
Plus: "Beyond the Shadows: The Making of Shadowhunters" will give fans of The Mortal Instruments book series a behind-the-scenes glimpse of the making of the television show.

[11/30/15 - 09:01 AM]
CBS Announces Two Super Bowl Specials
"Super Bowl's Greatest Commercials 2016" and "Super Bowl's Greatest Commercials All-Star Countdown" are both on tap for February.

[11/30/15 - 08:58 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock easily wins the night in both total viewers and adults 18-49.

[11/30/15 - 08:58 AM]
ABC Is the Most Watched Network in Late-Night for the 3rd Week Running
ABC spins the late-night numbers for the week of November 16-20.

[11/30/15 - 08:21 AM]
"Dateline NBC" Correspondent Keith Morrison Joins Investigation Discovery as New Host of "Dateline on ID" and Exclusive "Front Page" Specials
"Keith will bring his distinctive newsmagazine flair and reputation as a trusted news source to tell these stories to ID's audience as only he can with his incredibly unique and arresting delivery," said Henry Schleiff.