Hulu and Viacom Expand Content Partnership

Nickelodeon Joins BET, COMEDY CENTRAL, MTV, SPIKE, TV Land and VH1 on Hulu Plus

LOS ANGELES and NEW YORK, Oct. 9, 2012 -- Hulu and Viacom Inc. (NASDAQ: VIA and VIAB) today announced an expansion of their content partnership that will bring Nickelodeon programming to the Hulu Plus service and its more than 2 million subscribers for the first time. Beginning October 9, 2012, Hulu Plus subscribers can access five recent episodes of currently airing Nickelodeon live action and animated series, including "iCarly," "Big Time Rush," "VICTORiOUS," "How to Rock," "Supah Ninjas," "SpongeBob Squarepants," "Kung Fu Panda," "Penguins of Madagascar," "Winx Club," "Robot & Monster," "The Legend of Korra," "T.U.F.F. Puppy," and the new season of "Teenage Mutant Ninja Turtles" (coming soon), 21 days after the episodes air on television. Subscribers can catch up on these and many other current series at a new Nickelodeon destination on Hulu Plus, which will feature tune-in information and promotional elements to drive viewership of Nickelodeon's on-air lineup.

Additionally, over the next few months, content from Viacom's bilingual network, Tr3s, will broaden the Hulu Latino selection of youth-focused content on Hulu Plus. Series include, but are not limited to, "Ninas Mal," "Quiero Mis Quinces," "Quiero Mi Boda and "Quiero Mi Baby."

Under the agreement, Hulu and Viacom will also continue to make current and full episodes, and clips of "The Daily Show with Jon Stewart" and "The Colbert Report" available on the free ad-supported Hulu.com service and Hulu Plus. Hulu Plus subscribers will continue to enjoy programming from BET, COMEDY CENTRAL, MTV, SPIKE, TV Land and VH1, including a selection of current shows 21 days after they air and more than 1,500 episodes of archive programming. The availability of Viacom content on Hulu Plus varies on a show-by-show basis.

Financial terms of the agreement were not disclosed.

About Viacom

Viacom is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories. With more than 160 media networks reaching approximately 700 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, SPIKE and Tr3s. Paramount Pictures, celebrating its 100th year in 2012 and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world's most popular properties for entertainment, community and casual online gaming.

For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

About Hulu

Hulu is an online TV service whose mission is to help people find and enjoy the world's premium content when, where and how they want it. As we pursue this mission, we aspire to create a service that users, advertisers and content owners unabashedly love. (www.hulu.com).