or


[11/02/12 - 09:00 AM]
Monster and Spike TV Partner to Create Special Monster DNA(TM) Camouflage Headphones to Support the Network's "Hire a Vet" Initiative
Exclusively sold at Best Buy stores beginning November 12, the headphones sport the exact military digital camouflage design worn by our troops.

[via press release from Spike TV]

MONSTER AND SPIKE TV PARTNER TO CREATE SPECIAL MONSTER DNA(TM) CAMOUFLAGE HEADPHONES TO SUPPORT THE NETWORK'S "HIRE A VET" INITIATIVE

Limited Edition Monster DNA(TM) Camo Headphones Available Exclusively At Best Buy Stores On Veterans Day

New York, NY - November 2, 2012 - Monster, the world leader in high-performance personal audio, is teaming up with Spike TV's "Hire A Vet" pro social campaign to launch a special camouflage Monster DNA(TM) headphone on Veterans Day. Exclusively sold at Best Buy stores beginning November 12, the headphones sport the exact military digital camouflage design worn by our troops. A portion of the proceeds from all sales of the limited edition Monster DNA(TM) Camo headphones will go to three worthy institutions partnering with the "Hire A Vet" campaign, including The Wounded Warrior Project, IAVA, and Got Your 6. Each of these institutions supports the brave men and women defending our country.

"We are thrilled to partner with Monster and Best Buy to raise money and awareness for the major problem of unemployment facing America's heroes," said Kevin Kay, Spike TV President. "We know that these men and women are some of the best trained, most dedicated leaders and teammates this nation has to offer and hiring them isn't just good for the country, it's good for business."

Head Monster Noel Lee noted: "Monster is a family owned company, and giving back to the communities in which we do business has always been part of our DNA. That's why everyone here is very proud to show our support for America's veteran servicemen and women with this special edition of our new Monster DNA(TM) headphones. We're especially thrilled to be able to lend our support for such a great initiative as Hire A Vet. With so many veterans returning from overseas, as well as all those who have served their country proudly here at home, Monster is honored to offer this gesture of our gratitude, and to give all music lovers an opportunity to express their own pride and gratitude while enjoying terrific sound quality and style."

In September, Viacom and Monster announced a global alliance for the launch of a new audio brand, Monster DNA(TM). More than just a headphone, Monster DNA(TM) serves today's music listener and music artists with a focus on music sharing, music community, and social awareness reaching the music entertainment community globally through an exclusive integrated campaign across Viacom music and entertainment brands. Featuring a distinctive "not-round, not-oval," but totally new, bold and striking triangular shape, Monster DNA(TM) are a bold, clear and iconic expression of the shape of things to come, providing music listeners Pure Monster Sound(TM) that's as powerful and striking as the bold design of the headphone itself.

ABOUT HIRE A VET

"Hire A Vet" helps veterans prepare for and find jobs. It encourages companies large and small to hire veterans and gives them access to the resources necessary to do so.

· WHAT IT SUPPORTS:

"Hire A Vet" elevates veteran employment issues across Spike TV's multiple platforms -- showcasing veterans' skills, connecting them to resources and highlighting opportunities. As a link between the military, nonprofits, companies and veterans, HAV is part of a coalition dedicated to lowering the unemployment rate of veterans of Iraq and Afghanistan.

· HOW IT WORKS:

HAV uses filmed content, social media and Spike tent pole events to salute businesses and non-profits that are putting veterans back to work. In addition, HAV works with partners to stage Job Preparatory workshops for veterans returning to the civilian workforce.

· WHO IT HELPS:

HAV helps veterans prepare for and find jobs. It encourages companies large and small to hire veterans and gives them access to the resources necessary to do so.

ABOUT MONSTER

Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honored with the prestigious Plus X Award(R): Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre headphones, and has become the world's leading manufacturer of high-performance, sonically superior headphones, all of which feature the company's Pure Monster Sound(TM). Monster is also the world's leading manufacturer of advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and patent applications, offering more than 4,000 products in over 134 countries worldwide. Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts).

About Spike TV:

Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com.

BBY SOLUTIONS, INC.

The Monster, Monster DNA, DNA, and Pure Monster Sound trademarks are the property of Monster, Inc. The Best Buy trademark is the property of BBY Solutions, Inc. Spike TV trademark is the property of Network Enterprises, Inc. All other designated trademarks are the property of their respective owners.





  [november 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[04/29/16 - 12:32 PM]
Season Eight Winner Sawyer Fredericks and Hot Band DNCE to Appear on "The Voice" Tuesday, May 3
Fredericks not only won season eight but also set a record for the first artist to have 14 songs in the iTunes Top 200 singles chart in one week.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 10:44 AM]
New Premiere Time Alert - "NASCAR: The Rise of American Speed" Three Night Special Events Premieres May 8, 15 and 22 tt 9PM ET/PT
The three-part event will now air at 9:00/8:00c instead of 10:00/9:00c as previously announced.

[04/29/16 - 09:51 AM]
NBC Olympics and Snapchat Partner to Present Unique Perspectives of the 2016 Rio Olympics & U.S. Olympic Team Trials
NBC Olympics will co-produce the NBC Rio Olympic Discover channel with Buzzfeed, a regular contributor to both the Snapchat Discover platform and NBC's content projects.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 09:01 AM]
AMC Releases New Photos and Promo from "Preacher" - Highly Anticipated Series Launches May 22
Check out the latest images of Sheriff Root (W. Earl Brown), DeBlanc (Anatol Yusef) and Fiore (Derek Wilson).

[04/29/16 - 08:45 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "The Big Bang Theory"
The Eye's mainstay leads the night in both total viewers and adults 18-49.

[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.

[04/29/16 - 08:25 AM]
"The Blacklist" Tops "Scandal" in Total Viewers
NBC spins the numbers for Thursday, April 28.

[04/29/16 - 06:39 AM]
Netflix Orders "Marvel's The Punisher" to Series
Jon Bernthal will reprise his role as Frank Castle, introduced to fans earlier this year in the second season of the Netflix original series "Marvel's Daredevil."

[04/28/16 - 03:55 PM]
"Undercover Boss" Returns with Five New Episodes, Sunday, May 15 on CBS
Look for the show's 100th installment on Sunday, May 22.

[04/28/16 - 01:01 PM]
National Geographic Channel Goes Straight to Series with Its First Multiseason Scripted Anthology Series, "Genius"
The premiere season will focus on scientist Albert Einstein and will be based on Walter Isaacson's critically acclaimed book "Einstein: His Life and Universe," adapted by writer Noah Pink.

[04/28/16 - 12:35 PM]
All-New Episodes of "Motive" Move to Sundays on USA
The Canadian import previously aired on Friday nights at 10:00/9:00c.

[04/28/16 - 12:31 PM]
Freeform Premiere of the Documentary "Twinsters" Airs May 7 at 8:30 P.M. EDT
"Twinsters" is a two-hour documentary about two young women who were both adopted from South Korea and raised on different continents.

[04/28/16 - 12:20 PM]
Investigation Discovery's Hit Series "True Crime with Aphrodite Jones" Returns for an All-New-Season
Season six will air on Monday nights beginning May 2 at 9:00/8:00c.