MTV News and the "Power of 12" Cover Election Night with Live Newsbreaks on November 6 on MTV, MTV.com, and mtvU
New York, NY (November 5, 2012) - MTV today announced that MTV News and the "Power of 12" election campaign will broadcast special, live political newsbreaks regularly throughout Election Night tomorrow, November 6, beginning at 8:30 p.m. ET / 5:30 p.m. PT on MTV and mtvU, in addition to ongoing news coverage throughout Election Day on MTV.com. Sway Calloway will report from MTV studios in New York, Andrew Jenks will cover the election from Chicago, and James Montgomery will be on-the-ground in Boston, keeping young people updated on the latest Election Day news and results on-air and online at MTV.com. Additionally, MTV will live-tweet during Election Day @MTV, the logo on all MTV channels in the U.S. will go red, white and blue, and the network will run an ongoing message on-air that reminds young people to #GoVote.
Building on MTV's nearly 20-year Emmy and Peabody Award-winning political legacy with "Choose or Lose," MTV's "Power of 12" campaign is built specifically to reflect the Millennial generation and changes in the economic and political climate, and is designed to empower them to have a major impact on Election Day and beyond. 45 million 18-29 year olds will be eligible to vote in the 2012 election, representing the largest potential voting bloc in the country.
For information on MTV's "Power of 12" campaign please visit www.Powerof12.org. For information on "Fantasy Election '12," go to FantasyElection.MTV.com.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.