or


[02/05/13 - 10:53 AM]
NBC to Begin Primetime Coverage of 2014 Winter Olympics One Day Prior to Opening Ceremony
This marks the first time any U.S. media company has dedicated primetime coverage to Olympic competition prior to the Opening Ceremony.

[via press release from NBC]

NBC TO BEGIN PRIMETIME COVERAGE OF 2014 WINTER OLYMPICS ONE DAY PRIOR TO OPENING CEREMONY

Competition from Sochi, Russia Begins on Thursday, February 6; Opening Ceremony Takes Place on Friday, February 7

NBCUniversal to Celebrate One Year Out from First Day of Competition with Primetime Promotional Roadblock across 19 NBCU Channels Tomorrow at 8 p.m. ET/PT

Sochi Celebration takes over TODAY Show Plaza on Wednesday, including Mount Rockefeller Ski Slope

NEW YORK - Feb. 5, 2013 - Competition at next year's Olympic Winter Games will begin one day prior to the Opening Ceremony. As a result, NBC will begin its primetime coverage of the 2014 Sochi Olympics on Thursday, February 6, 2014, one night before the broadcast network provides its traditional primetime coverage of the Opening Ceremony on Friday, February 7, 2014. This marks the first time any U.S. media company has dedicated primetime coverage to Olympic competition - Winter or Summer -- prior to the Opening Ceremony. Additional Sochi Olympic programming details will be released later this year.

To celebrate one year out from the first day of competition - tomorrow, February 6 -- NBCUniversal will distribute promotional messages across its vast array of assets, which include two broadcast networks, NBC (English) and Telemundo (Spanish); 17 cable channels, including Golf Channel and NBC Sports Network; 10 NBCU-owned stations and 235 NBC affiliates, including their digital assets; the NBC Sports Radio network; the NBC Sports Regional Networks; and more than 40 NBCU websites, including NBCSports.com and NBCOlympics.com.

In addition, numerous NBCU programs across television, radio and the web will preview the Sochi Olympics with editorial content. NBC's TODAY, NBC Sports Network's NHL Live and The Crossover, and numerous NBC Sports Radio shows will be among the NBCU outlets carrying one-year-out coverage. Most NBC Sports Regional Networks, NBCU-owned stations and NBC affiliates will be covering the one-year-out occasion as it pertains to their markets.

PROGRAMMING

With 12 new events debuting at next year's Sochi Olympics, including eight in freestyle skiing and snowboarding, the International Olympic Committee constructed a competition schedule that begins on Thursday, February 6, 2014, one day prior to the Opening Ceremony.

Team figure skating and men's and women's slopestyle snowboarding, which are new Olympic events, along with women's freestyle moguls, begin the day before the Opening Ceremony, and will be featured during NBC's primetime coverage on Thursday, February 6, 2014. The Opening Ceremony takes place the next night -- Friday, February 7, 2014.

"Our recent Olympic coverage has clearly demonstrated that the viewer's appetite for Olympic content continues to grow," said Mark Lazarus, Chairman, NBC Sports Group. "Due to the new events, it's our pleasure to provide an 18th night of primetime coverage, a first in Olympic history that will benefit viewers, advertisers, affiliates, and all of our Olympic constituents."

Click here to watch NBC Olympics President Gary Zenkel speak with NBCU Direct about next year's Olympics: http://www.nbcudirect.com/olympics-2014/

ONE-YEAR-OUT MARKETING

NBCU will again celebrate one year out from the Games with a robust promotional plan, including a primetime roadblock. At 8 p.m. ET/PT tomorrow, nearly all of NBCU's 19 broadcast and cable networks will air a 60-second promo for the 2014 Sochi Olympic Winter Games. It will also air at 8 p.m. ET/PT across 33 non-NBCU cable channels via Comcast Spotlight, the ad sales division of Comcast Cable that reaches nearly 80 markets and more than 33 million homes. More than 40 NBCU websites will feature banner and still ads, and all will link to the Olympic promo. The 60-second spot recalls the magical feelings of the London Olympics and looks forward to the anticipated excitement of Sochi.

"Our primetime roadblock is emblematic of our ability to utilize the scale of NBCU to market the Olympic Games to great effect," said John Miller, CMO, NBC Sports Group. "Our one-year-out campaign begins what will be the largest marketing effort ever by NBCU for an Olympic Winter Games. The eight-tier marketing plan we employ has been honed over the past 20+ years. When finished, it will reach every American several times over. And it officially begins tomorrow, one year out from the first day of competition."

The 19 NBCU networks airing the promo tomorrow either at 8 p.m. ET/PT, as part of the roadblock, or at another time within the 8-9 p.m. ET/PT hour are: NBC, Telemundo, Bravo, Chiller, Cloo, CNBC, E!, G4, Golf Channel, MSNBC, mun2, NBC Sports Nework, Oxygen, Sprout, Style, Syfy, The Weather Channel, Universal HD, and USA.

Click here to watch the 60-second Olympic promo at NBCOlympics.com.

In addition to the roadblock, one-year-out marketing efforts will include: coordination with all NBCU social media assets; banner ads for NBCU websites; distribution of the promotional spot and digital banner ads to 10 NBCU-owned stations, 235 NBC affiliates and the NBC Sports Regional Networks; and a significant presence at the NBC Experience Store in Rockefeller Center.

TODAY SHOW & ADDITIONAL EDITORIAL COVERAGE

Tomorrow, the TODAY Plaza will be transformed into a winter wonderland complete with Mount Rockefeller, a 14 by 56 foot ski slope. Olympians and Olympic hopefuls will join Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales on the Plaza to preview the upcoming Winter Games. Correspondent Ben Fogle will report live from Sochi to catch up with hopefuls from the US Ski Team and US Bobsled Team. Fogle will also take a look at the Olympic preparations underway and Russia's plans for a year out celebration.

TODAY will introduce freestyle skiing's slopestyle event, which is new to the Olympic program. Slopestyle skiers will show off the first-time Olympic sport on Mount Rockefeller while teaching some of the basics to the TODAY show anchors. Scott Hamilton will join the TODAY team to take a look at what's ahead in figure skating, and Olympian Chuck Berkeley will discuss what's new in bobsledding. The 2010 Men's Figure Skating Olympic champion, Evan Lysacek, will perform live on The Rink at Rockefeller Center.

Fans and viewers are encouraged to visit Rockefeller Plaza tomorrow at 7 a.m. to participate in TODAY's "Countdown to Sochi" celebration with interactive winter activities and Olympic-style photo booths. Plus, Roker's forecast calls for a 100-percent chance of snow on the Plaza.

In addition to TODAY, numerous NBC Sports Group platforms and shows will dedicate editorial content to previewing the Winter Games, including NBC Sports Network's NHL Live and The Crossover, numerous NBC Sports Radio shows, and NBC Sports Regional Networks. Most NBCU-owned stations and NBC affiliates will cover the occasion as it pertains to their respective markets.





  [february 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[03/05/15 - 02:44 PM]
Little Women Take a Bite Out of the Big Apple with Lifetime(R)'s "Little Women: NY" Premiering on March 25
Viewers first got a glimpse of New York's Lila Call, when she made waves with the "Little Women: LA" cast and now they'll get to see her in action on her home turf with her group of east coast besties.

[03/05/15 - 01:13 PM]
Samantha Bee Heading to TBS - Former "Daily Show" Correspondent Signs Up to Host Comedy Series
The new show, which is in the early stages of development, is being planned as a platform for Bee to apply her smart and satirical point of view to current and relevant issues.

[03/05/15 - 01:08 PM]
Great American Country Renews Three Popular Series
The network announced the renewal of season two of "Flippin' RVs" (Justin and Anna Scribner), season three of "Junk Gypsies" (Amie Sikes and Jolie Sikes) and season four of "Celebrity Motor Homes" (Blair Herter).

[03/05/15 - 11:58 AM]
Nickelodeon's "Kids' Choice Awards" Host Nick Jonas, Platinum Selling Rapper Iggy Azalea with Grammy-Winner Jennifer Hudson, And Award Winning Pop-Rock Band 5 Seconds of Summer to Perform at This Year's Show
"We are so excited to be nominated and perform at the Kids' Choice Awards! It's our first time at the show and it's going to be awesome!" said 5 Seconds of Summer.

[03/05/15 - 11:53 AM]
Starz Announces Elisabeth Shue and Jason Schwartzman to Guest Star on "Blunt Talk"
Shue and Schwartzman will both appear as possible guests for Walter Blunt's (Patrick Stewart) nightly cable news show "Blunt Talk."

[03/05/15 - 11:41 AM]
#BieberRoast Roasters to Include Hannibal Buress, Chris D'Elia, Natasha Leggero, Ludacris, Shaq, Snoop Dogg, Martha Stewart and More!
This year's dais will also feature some of today's hottest comedians including Hannibal Buress, Chris D'Elia, Natasha Leggero and Jeffrey Ross.

[03/05/15 - 11:31 AM]
NBC's "Caught on Camera with Nick Cannon" Returns with Brand New Episodes
Special half-hour episodes will air Saturday, March 7 and April 11 at 8:00/7:00c.

[03/05/15 - 11:17 AM]
Jimmy Fallon and Seth Meyers Deliver Decisive February Sweep Wins
NBC spins the late-night numbers for the February sweeps period.

[03/05/15 - 10:59 AM]
"Going Clear: Scientology and the Prison of Belief," Highlighting Stories of Former Church of Scientology Members, Who Detail Their Lives as Followers, Debuts March 29 on HBO
Alex Gibney profiles eight former members of the Church of Scientology, whose most prominent adherents include A-list Hollywood celebrities, shining a light on how the church cultivates true believers, detailing their experiences and what they are willing to do in the name of religion.

[03/05/15 - 10:35 AM]
AMC Continues the "Mad Men" Celebration with the Release of a Series of Tributes
Bryan Cranston, David O. Russell and Gayle King, among others, reminisce about the pilot, memorable moments and the end of the "Mad Men" era.

[03/05/15 - 10:06 AM]
Cast and Creators of NBC's Hit Comedy "Undateable" Up the Fun at SXSW with Comedy Showcase and Panel
Co-creator and executive producer Bill Lawrence will lead the comedy tour with series stars Chris D'Elia, Brent Morin, Ron Funches and Rick Glassman.

[03/05/15 - 10:06 AM]
Four Conference Champions Punch NCAA Tickets on FOX Sports 1
FOX Sports 1, for the second consecutive year, is the exclusive home for the entire BIG EAST Men's Basketball Tournament from Madison Square Garden in New York City, including on-site studio coverage throughout the event.

[03/05/15 - 10:00 AM]
"ACM Presents: Superstar Duets!," A New Entertainment Special Featuring an Unprecedented Lineup of Country Music Legends Performng Alongside This Year's ACM Award Nominees and Chart-Topping Artists, To Be Broadcast Friday, May 15 on CBS
Dierks Bentley, Clint Black, Luke Bryan, Kenny Chesney, Sam Hunt, Miranda Lambert, Patty Loveless, Ronnie Milsap, Darius Rucker, Dwight Yoakam, Alabama, Eli Young Band and Florida Georgia Line among those slated to appear.

[03/05/15 - 09:33 AM]
Series Premiere of "CSI: Cyber" Posts Significant Gains in the Time Period and Versus Year Ago
CBS spins the numbers for Wednesday, March 4.

[03/05/15 - 08:46 AM]
Smithsonian Channel(TM) Investigates the Real Story That Inspired CBS' Limited Event Series "The Dovekeepers"
The new one-hour special, "Siege of Masada," premiering Friday, March 27 at 9:00/8:00c, examines the evidence behind this powerful legend.