or


[02/05/13 - 10:53 AM]
NBC to Begin Primetime Coverage of 2014 Winter Olympics One Day Prior to Opening Ceremony
This marks the first time any U.S. media company has dedicated primetime coverage to Olympic competition prior to the Opening Ceremony.

[via press release from NBC]

NBC TO BEGIN PRIMETIME COVERAGE OF 2014 WINTER OLYMPICS ONE DAY PRIOR TO OPENING CEREMONY

Competition from Sochi, Russia Begins on Thursday, February 6; Opening Ceremony Takes Place on Friday, February 7

NBCUniversal to Celebrate One Year Out from First Day of Competition with Primetime Promotional Roadblock across 19 NBCU Channels Tomorrow at 8 p.m. ET/PT

Sochi Celebration takes over TODAY Show Plaza on Wednesday, including Mount Rockefeller Ski Slope

NEW YORK - Feb. 5, 2013 - Competition at next year's Olympic Winter Games will begin one day prior to the Opening Ceremony. As a result, NBC will begin its primetime coverage of the 2014 Sochi Olympics on Thursday, February 6, 2014, one night before the broadcast network provides its traditional primetime coverage of the Opening Ceremony on Friday, February 7, 2014. This marks the first time any U.S. media company has dedicated primetime coverage to Olympic competition - Winter or Summer -- prior to the Opening Ceremony. Additional Sochi Olympic programming details will be released later this year.

To celebrate one year out from the first day of competition - tomorrow, February 6 -- NBCUniversal will distribute promotional messages across its vast array of assets, which include two broadcast networks, NBC (English) and Telemundo (Spanish); 17 cable channels, including Golf Channel and NBC Sports Network; 10 NBCU-owned stations and 235 NBC affiliates, including their digital assets; the NBC Sports Radio network; the NBC Sports Regional Networks; and more than 40 NBCU websites, including NBCSports.com and NBCOlympics.com.

In addition, numerous NBCU programs across television, radio and the web will preview the Sochi Olympics with editorial content. NBC's TODAY, NBC Sports Network's NHL Live and The Crossover, and numerous NBC Sports Radio shows will be among the NBCU outlets carrying one-year-out coverage. Most NBC Sports Regional Networks, NBCU-owned stations and NBC affiliates will be covering the one-year-out occasion as it pertains to their markets.

PROGRAMMING

With 12 new events debuting at next year's Sochi Olympics, including eight in freestyle skiing and snowboarding, the International Olympic Committee constructed a competition schedule that begins on Thursday, February 6, 2014, one day prior to the Opening Ceremony.

Team figure skating and men's and women's slopestyle snowboarding, which are new Olympic events, along with women's freestyle moguls, begin the day before the Opening Ceremony, and will be featured during NBC's primetime coverage on Thursday, February 6, 2014. The Opening Ceremony takes place the next night -- Friday, February 7, 2014.

"Our recent Olympic coverage has clearly demonstrated that the viewer's appetite for Olympic content continues to grow," said Mark Lazarus, Chairman, NBC Sports Group. "Due to the new events, it's our pleasure to provide an 18th night of primetime coverage, a first in Olympic history that will benefit viewers, advertisers, affiliates, and all of our Olympic constituents."

Click here to watch NBC Olympics President Gary Zenkel speak with NBCU Direct about next year's Olympics: http://www.nbcudirect.com/olympics-2014/

ONE-YEAR-OUT MARKETING

NBCU will again celebrate one year out from the Games with a robust promotional plan, including a primetime roadblock. At 8 p.m. ET/PT tomorrow, nearly all of NBCU's 19 broadcast and cable networks will air a 60-second promo for the 2014 Sochi Olympic Winter Games. It will also air at 8 p.m. ET/PT across 33 non-NBCU cable channels via Comcast Spotlight, the ad sales division of Comcast Cable that reaches nearly 80 markets and more than 33 million homes. More than 40 NBCU websites will feature banner and still ads, and all will link to the Olympic promo. The 60-second spot recalls the magical feelings of the London Olympics and looks forward to the anticipated excitement of Sochi.

"Our primetime roadblock is emblematic of our ability to utilize the scale of NBCU to market the Olympic Games to great effect," said John Miller, CMO, NBC Sports Group. "Our one-year-out campaign begins what will be the largest marketing effort ever by NBCU for an Olympic Winter Games. The eight-tier marketing plan we employ has been honed over the past 20+ years. When finished, it will reach every American several times over. And it officially begins tomorrow, one year out from the first day of competition."

The 19 NBCU networks airing the promo tomorrow either at 8 p.m. ET/PT, as part of the roadblock, or at another time within the 8-9 p.m. ET/PT hour are: NBC, Telemundo, Bravo, Chiller, Cloo, CNBC, E!, G4, Golf Channel, MSNBC, mun2, NBC Sports Nework, Oxygen, Sprout, Style, Syfy, The Weather Channel, Universal HD, and USA.

Click here to watch the 60-second Olympic promo at NBCOlympics.com.

In addition to the roadblock, one-year-out marketing efforts will include: coordination with all NBCU social media assets; banner ads for NBCU websites; distribution of the promotional spot and digital banner ads to 10 NBCU-owned stations, 235 NBC affiliates and the NBC Sports Regional Networks; and a significant presence at the NBC Experience Store in Rockefeller Center.

TODAY SHOW & ADDITIONAL EDITORIAL COVERAGE

Tomorrow, the TODAY Plaza will be transformed into a winter wonderland complete with Mount Rockefeller, a 14 by 56 foot ski slope. Olympians and Olympic hopefuls will join Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales on the Plaza to preview the upcoming Winter Games. Correspondent Ben Fogle will report live from Sochi to catch up with hopefuls from the US Ski Team and US Bobsled Team. Fogle will also take a look at the Olympic preparations underway and Russia's plans for a year out celebration.

TODAY will introduce freestyle skiing's slopestyle event, which is new to the Olympic program. Slopestyle skiers will show off the first-time Olympic sport on Mount Rockefeller while teaching some of the basics to the TODAY show anchors. Scott Hamilton will join the TODAY team to take a look at what's ahead in figure skating, and Olympian Chuck Berkeley will discuss what's new in bobsledding. The 2010 Men's Figure Skating Olympic champion, Evan Lysacek, will perform live on The Rink at Rockefeller Center.

Fans and viewers are encouraged to visit Rockefeller Plaza tomorrow at 7 a.m. to participate in TODAY's "Countdown to Sochi" celebration with interactive winter activities and Olympic-style photo booths. Plus, Roker's forecast calls for a 100-percent chance of snow on the Plaza.

In addition to TODAY, numerous NBC Sports Group platforms and shows will dedicate editorial content to previewing the Winter Games, including NBC Sports Network's NHL Live and The Crossover, numerous NBC Sports Radio shows, and NBC Sports Regional Networks. Most NBCU-owned stations and NBC affiliates will cover the occasion as it pertains to their respective markets.





  [february 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[07/30/15 - 04:15 PM]
FOX Drops "Knock Knock Live" in Favor of Comedy Repeats
Look for second runs of "Brooklyn Nine-Nine" and "The Last Man on Earth" to fill the Tuesday, 9:00/8:00c hour going forward.

[07/30/15 - 03:22 PM]
Emmy(R)-Winning Series "Banshee" to Return for Fourth and Final Season in Jan. 2016, Exclusively on Cinemax
"The show's exceptional blend of action and drama earned a vocal and passionate fan base that will not be disappointed in 'Banshee's' final season," said Michael Lombardo.

[07/30/15 - 03:21 PM]
First Season of Emmy(R)-Nominated Cinemax Series "The Knick," Directed by Steven Soderbergh and Starring Clive Owen, To Have a Ten-Week Special Presentation on HBO Digital Platforms, Including HBO NOW, Starting Aug. 14
In addition, HBO2 will present a marathon of the entire ten-episode first season on Saturday, Oct. 10, starting at noon (ET/PT).

[07/30/15 - 03:20 PM]
"Amy Schumer: Live from the Apollo," The Comedy Star's First HBO Stand-Up Special, Debuts Oct. 17
Directed by Chris Rock and taped May 29 before a live audience at New York's iconic Apollo Theater, the one-hour special features Schumer talking about her life.

[07/30/15 - 03:19 PM]
HBO Drama Series "The Leftovers" Returns for Its Second Season Oct. 4
The 10-episode second season is currently in production in Austin, Texas and surrounding areas.

[07/30/15 - 03:18 PM]
Comedy Series "Doll & Em," Starring Emily Mortimer and Dolly Wells, Returns for Its Second Season Sept. 13 on HBO
Guest stars this season include Ewan McGregor, Olivia Wilde, Evan Rachel Wood and Mikhail Baryshnikov.

[07/30/15 - 03:03 PM]
Video: El Rey Network and Miramax(R) Release Talent Featurette from Season Two of the Supernatural Crime Saga "From Dusk Till Dawn: The Series"
In it, the cast and creators give an inside look at what's coming up, the dynamics of the upcoming season, and introduce you to the compelling new characters viewers will meet.

[07/30/15 - 03:02 PM]
Robert Rodriguez Sits Down with Visionary Filmmaker George Miller in the Next Installment of "El Rey Network Presents: The Director's Chair" Sunday, August 30 at 8 PM ET
Join director Robert Rodriguez as he sits down with fellow filmmaker George Miller for an hour-long conversation about Miller's stunning career.

[07/30/15 - 03:01 PM]
Robert Rodriguez Is Joined by Acclaimed Director, Writer and Producer Michael Mann in the Next Installment of "El Rey Network Presents: The Director's Chair" Sunday, August 9
Following the sit down conversation will be a special network showing of Mann's classic Manhunter at 10:00/9:00c.

[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 02:08 PM]
Blair Underwood Returns to "Marvel's Agents of S.H.I.E.L.D."
He'll return as Agent May's ex-husband Andrew Garner.

[07/30/15 - 02:00 PM]
HBO Confirms Documentary Lineup for the Second Half of 2015
The films include an unprecedented look behind the scenes of the world's most famous ballet company, an intimate portrait of foreign-policy legend Richard Holbrooke and the racially charged story of a fight for justice.

[07/30/15 - 01:56 PM]
Investigation Discovery Honors True Crime Author and Pioneer Ann Rule
Rule acted as a consultant and contributor on a number of Investigation Discovery series, providing unparalleled expertise and insight into criminal psychology.

[07/30/15 - 01:06 PM]
HBO and Russell Simmons Enter Into Overall Production and Development Deal
Simmons has five active projects with the world's leading premium television service, three of which are being developed through his media company, All Def Digital (ADD).

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.