Prime Instant Video Greenlights Original Children's Series Pilot "Sara Solves It"

Animated Children's Math Show Created by Carol Greenwald of WGBH and Angela Santomero of Out of the Blue Enterprises

SEATTLE -- Mar. 6, 2013 -- (NASDAQ:AMZN) - Amazon Studios, the original movie and series production arm of Amazon.com, today announced that it is greenlighting a test pilot for the original children's series Sara Solves It, co-developed by WGBH and Out of the Blue Enterprises.

Sara Solves It is created by Emmy Award winner Carol Greenwald (Curious George, Arthur, Martha Speaks) and multiple Emmy Award nominee Angela C. Santomero (Daniel Tiger's Neighborhood, Super Why!, Blue's Clues), who also serve as Executive Producers of the new show. Viewers follow brother and sister duo Sara and Sam on absorbing and relatable mysteries that spring from the questions young children encounter in their daily lives. Each mystery is an interactive, math-based puzzle that the home viewer can solve along with the characters.

"We are excited to be part of Amazon Studios' innovative approach of getting high-quality programming directly into the hands of parents and children," said Greenwald, Senior Executive Producer of Children's Programs for WGBH.

"Our math show, Sara Solves It, will challenge and entertain kids while helping to build their enthusiasm for a subject that's critical to their success in school," said Santomero, Co-Founder of Out of the Blue Enterprises.

There are now 12 pilots currently underway by Amazon Studios and, once completed, the pilots will be posted on Prime Instant Video and Amazon Instant Video for customers to watch for free. Most pilots will also be available on LOVEFiLM UK and LOVEFiLM Germany. Customers who choose to give feedback will help determine which series Amazon Studios produces.

About Amazon Studios

Since its launch in November 2010, more than 14,000 movie scripts and 2,700 series pilot scripts have been submitted to Amazon Studios. The original series announced today will be added to the Amazon Studios series development slate, which currently boasts 20 additional projects.

Amazon Studios continues to invite series creators to upload their proposals for comedy and children's programming at http://studios.amazon.com/getting-started/series or submit them privately via Amazon Studios.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine - and it is available in two display sizes - 7" and 8.9". The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

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Forward-Looking Statements

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