or


[03/08/13 - 10:45 AM]
USA Network's Characters Unite Month Drives Viewer Participation to New Levels by Leveraging the Power of Social Media
The multi-platform initiative was designed to promote tolerance and combat discrimination.

[via press release from USA]

USA NETWORK'S CHARACTERS UNITE MONTH DRIVES VIEWER PARTICIPATION TO NEW LEVELS BY LEVERAGING THE POWER OF SOCIAL MEDIA

Effort to Combat Hate and Discrimination Reaches More Than 19 Million Fans On-Air, On Digital Channels and On-The Ground

NEW YORK - March 8, 2013 - Leveraging the power of social media to activate consumers around its public service campaign, USA Network drove viewer participation to record highs - reaching more than 19 million people during its third Characters Unite Month this February. The multi-platform initiative was designed to promote tolerance and combat discrimination.

"Digital and social media have taken our ability to engage audiences in pro-social causes to an entirely new level. Fans turned out in droves and took initiative to serve as ambassadors, spreading the Characters Unite message of respect and acceptance to an even wider audience," said Toby Graff, USA's senior vice president, Public Affairs. "As a result, we saw an outpouring of support for the campaign and people across the country speaking out against hate and discrimination in their homes, schools and communities."

The centerpiece of the month was the "I Won't Stand For..." campaign which illustrates that everyone, everywhere can make a difference to stop racism, bullying, religious intolerance, sexism, homophobia, ableism and all forms of discrimination simply by saying they "won't stand for" it anymore.

Integrated throughout all of the Characters Unite Month activities, the customized social media initiatives included a new Facebook app and its campaign-specific Twitter hashtag #IWontStandFor. Fans actively engaged across all of the social channels to share what form of prejudice and injustice they would no longer tolerate resulting in more than 41 million impressions. Fans created customized photos and became part of an interactive gallery on Facebook and on charactersunite.com. In four weeks, "likes" on the Characters Unite Facebook page increased by 50%.

Additionally, USA talent - including Matt Bomer, Dulé Hill, Meghan Markle, Sarah Raffery, Patrick J. Adams, and Gina Torres - as well as athletes, students, elected officials, advocates and everyday Americans promoted acceptance in short "I Won't Stand For..." PSAs, videos and photos featured on-air, on the campaign's site, the Characters Unite YouTube channel, and through social media channels. The live, running tally of people participating on the site overall saw a quadruple-digit increase, with the "I Won't Stand For..." section logging the most visits.

Combining the power of digital with TV, over 19 million viewers tuned into more than eight hours of special Characters Unite month programming, including Academy-award winning "Schindler's List," the "NFL Characters Unite" documentary, and episodes of NECESSARY ROUGHNESS and SUITS. Committed to using its reach as the #1 basic cable network, USA more than tripled its on-air content over the previous year. The multi-episode Characters Unite-themed story arcs in USA's original series reached a total of 13.7 million viewers. "Schindler's List" - which also engaged viewers in a live, second-screen experiences with the zeebox app - delivered 3.2 million viewers and earned the distinction as top movie of the day in cable.

USA also launched a Characters Unite bus tour, which visited seven cities across America, with a special appearance from PSYCH star Dulé Hill in Chicago. Clocking a total of 5,250 miles on the road, this road show offered people the opportunity to create custom "I Won't Stand For..." t-shirts, photos and videos. Nearly 10,000 people stamped shirts, and chose bullying, hate and discrimination as the top three issues they won't stand for. As a result of this outreach, other communities and organizations are planning to hold their own "I Won't Stand For..." events.

Please visit http://www.charactersunite.com/ for more information on the initiative and what you can do to make a difference.

Characters Unite Partners

USA's nonprofit partners in the year-round Characters Unite public service campaign include: American Association of People with Disabilities (AAPD), American-Arab Anti-Discrimination Committee (ADC), American Federation of Teachers (AFT), Anti-Defamation League (ADL), Asian American Justice Center (AAJC), Children's Defense Fund (CDF), Federal Law Enforcement Officers Association (FLEOA), Gay and Lesbian Alliance Against Defamation (GLAAD), Gay, Lesbian and Straight Education Network (GLSEN), Human Rights Campaign (HRC), Human Rights First (HRF), Leadership Conference on Civil and Human Rights, National Association for the Advancement of Colored People (NAACP), National Association of Counties (NACo), National Congress of American Indians (NCAI), National Council of La Raza (NCLR), National Council of Women's Organizations (NCWO), National Education Association (NEA), National Parent Teacher Association (PTA), Rape, Abuse and Incest National Network (RAINN), Southern Poverty Law Center (SPLC), and General Board of Church & Society, United Methodist Church.

The #1 network in all of basic cable for seven consecutive years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. Viewers come to USA to find television's best in critically-acclaimed and award-winning original programming, such as BURN NOTICE, ROYAL PAINS, WHITE COLLAR, COVERT AFFAIRS, PSYCH, SUITS, NECESSARY ROUGHNESS and WWE MONDAY NIGHT RAW, as well as the highest-rated acquired originals, including HOUSE, NCIS, LAW & ORDER: SPECIAL VICTIMS UNIT and CSI. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com. Characters Welcome.





  [march 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 02:31 PM]
"Superstore" Is Stocking Up! NBC Orders Full Second Season
NBC's crowd-pleasing comedy "Superstore" has added nine more episodes to its inventory bringing the season total to 22.

[09/23/16 - 12:21 PM]
Oxygen Media Presents "Snapped: Notorious - The Menendez Brothers" Premiering Sunday, October 2nd from 9PM - 11PM ET/PT
Oxygen Media will take an unflinching look at the Menendez Brothers' case, from their privileged upbringing, to the shocking details of their savage crime, to the ongoing debate that asks: Are the brothers monsters? Or are they victims of parental abuse?

[09/23/16 - 12:18 PM]
Video: "Shameless" Season Seven Premiere Available Now Across Multiple Platforms
Said installment comes in advance of its linear premiere on Sunday, October 2.

[09/23/16 - 11:10 AM]
Showtime(R) Presents "Sebastian Maniscalco: Why Would You Do That?"
Directed by Joe Demaio, written by Maniscalco and filmed live at New York City's famed Beacon Theatre during one of the seven sold-out shows on his 2016 tour, the hour-long special is chock-full of skepticism.

[09/23/16 - 10:06 AM]
Freeform Greenlights Development on Late-Night Series with Comedian Iliza Shlesinger
"A late-night show has been THE goal for me and I'm ready to throw my hat into the ring," said Shlesinger.

[09/23/16 - 10:03 AM]
AMC Renews Travel Docu-Series "Ride with Norman Reedus" Featuring Star of "The Walking Dead" for Second Season
Season two will consist of six one-hour episodes featuring "The Walking Dead" actor and motorcycle and travel enthusiast Reedus as he takes viewers back on the open road to journey to amazing places and sample local cultures.

[09/23/16 - 09:54 AM]
Comedy Central Announces Slate of Stand-Up Specials Filming This Fall with Comedians Lewis Black, Kurt Braunohler, Joe DeRosa, Mark Normand and Roy Wood Jr.
"Lewis Black: Black to the Future" kicks things off on Friday, October 7.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.

[09/23/16 - 08:29 AM]
BBC America Takeover at New York Comic Con Launches First Ever Panels at the Theater at Madison Square Garden
The takeover features panels and a world premiere screening with the casts and creators of "Doctor Who," new original series "Dirk Gently's Holistic Detective Agency" and new "Doctor Who" spin-off, "Class."

[09/23/16 - 07:43 AM]
Superstar Illusionist Criss Angel Returns to A&E with A One-Hour Special "Criss Angel Trick'd Up" Premiering Wednesday, October 12 at 9PM ET/PT
Celebrated worldwide as the "Magician of the Century," renowned illusionist Criss Angel dares to transcend boundaries once again.

[09/23/16 - 07:13 AM]
Season Two of WE tv's Hit Series "Growing Up Hip Hop" Premieres Thursday, October 13th, 10pm ET/PT
Hip Hop royalty Angela Simmons, Romeo Miller, Damon "Boogie" Dash, Kristinia DeBarge, TJ Mizell and Egypt Criss all return for a drama filled season where shocking truths are finally revealed, changing the lives of this tight-knit group of friends forever

[09/22/16 - 02:37 PM]
"Saturday Night Live" Premieres with Margot Robbie and The Weeknd
Robbie can currently be seen starring as Harley Quinn in the hugely successful blockbuster hit "Suicide Squad."