or


[03/13/13 - 12:53 PM]
Fans of USA Network's "Psych" Will Determine the Show's Ending in a Live Digital Special Event to Mark Show's 100th Episode
The landmark 100th episode, "100 Clues," airs on Wednesday, March 27 at 10:00/9:00c.

[via press release from USA]

Vote for iiit...!

FOR THE FIRST TIME EVER, FANS OF USA NETWORK'S "PSYCH" WILL DETERMINE THE SHOW'S ENDING IN A LIVE DIGITAL SPECIAL EVENT TO MARK SHOW'S 100TH EPISODE

Dunkin' Donuts Signs on as Exclusive Social TV Sponsor

PSYCH's 100th Episode, "100 Clues," Premieres Wednesday, March 27 at 10/9

New York - March 13, 2013 - For the first time ever, fans of USA Network's PSYCH will have the unique opportunity to determine the show's ending via a live interactive, socially charged crowd-sourced event to mark this landmark 100th episode, "100 Clues," on Wednesday, March 27 at 10/9c. With Dunkin' Donuts as the Social TV sponsor (#WhoDDit), the multiplatform experience officially kicks off on March 13 across web, social and mobile. Fans of the show will get revved up for the 100th episode with a PSYCH-themed interactive countdown calendar, custom polls, trivia and challenges across all the show's social channels.

"This is a great example of how USA can eventize a broadcast and take fan engagement to new heights - before, during and after the show," said Alexandra Shapiro, executive vice president, marketing & digital. "In collaboration with Dunkin' Donuts, we have co-created a Social TV campaign that interfaces with the audience at every consumer touch point, from TV to social channels to mobile."

In "100 Clues," a modern whodunit that will have viewers on the edge of their seats, Shawn (James Roday) and Gus (Dulé Hill) are invited to a mysterious party at a historic Santa Barbara mansion by Billy Lipps, a rock icon whom Shawn and the SBPD had sent to prison five years earlier for murder. When a new and deadly crime is committed, five potential suspects emerge: the Butler, the Groupie, the Manager, the Author and the Host. As the plot thickens, fans on both coasts will work with Shawn and the gang to identify the true culprit, and serve as the ultimate detectives, determining the episode's outcome. Inspired, in part, by the beloved 1985 film "Clue," special guest stars of the 100th episode include the film's co-stars Christopher Lloyd, Lesley Ann Warren and Martin Mull, as well as Tears For Fears' Curt Smith and Garrett Morris.

"As the exclusive digital sponsor, Dunkin' Donuts is excited to help keep the conversation running leading up until the 100th PSYCH episode," said Scott Hudler, vice president of global consumer engagement for Dunkin' Brands. "PSYCH has a passionate social community of PSYCH-Os and we look forward to joining them in offering fun and engaging ways to maximize the second screen TV viewing experience."

Fans can vote for one of five suspects online (http://psych.usanetwork.com/) or via Twitter using a custom hashtags for each possible culprit: #PsychButlerDDit, #PsychGroupieDDit, #PsychManagerDDit, #PsychAuthorDDit and #PsychHostDDit. Viewers on both coasts will be kept abreast of the polling results via real-time on-air graphics. On the West Coast, the audience may be treated to an entirely different ending of their own choosing. Ultimately fans will be able to see two of three alternate endings online and on-demand the day after the telecast. The unaired third ending will be featured as exclusive bonus content on the season seven DVD.

Enhancing the live voting, PSYCH-Os can interact with a special second-screen sync experience via USASync at sync.usanetwork.com.

Season seven of PSYCH will explore Gus' (Hill) personal life, feature the wedding of one of the main characters and deliver new 'PSYCH-isms' crafted for the series' legions of devoted fans. Parminder Nagra will recur as Gus' girlfriend, exposing his romantic side and creating jealousy with Shawn. Additional guests include Katy Mixon, Garcelle Beauvais, Jeffrey Tambor, WWE's Big Show, as well as the return of Cybill Shepherd and Kristy Swanson.

Dunkin' Donuts' agency of record, Hill Holliday, put the deal together with USA Network.

The #1 network in all of basic cable for seven consecutive years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. Viewers come to USA to find television's best in critically-acclaimed and award-winning original programming. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com . Characters Welcome.





  [march 2013]  
S
M
T
W
T
F
S
     


· PSYCH (USA)











[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 04:16 PM]
Netflix and Leonardo DiCaprio Partner on Upcoming Documentary "Virunga," Premiering November 7
The film follows an embattled team of park rangers and the endangered mountain gorillas they protect, as they are caught in the crossfire of poachers, militia and industry in Africa's oldest national park.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.

[10/17/14 - 01:31 PM]
Another Big Audience Sees Giants Win Pennant in Dramatic, Walk-Off Fashion on FOX Sports 1
FOX Sports spins the numbers for Thursday, October 16.

[10/17/14 - 01:05 PM]
Climb Aboard the "Home Sweet Bus" in New TLC Special
The cable channel hits the road with the musical and mobile Allen family as they perform across the country and live in their home on wheels.

[10/17/14 - 11:29 AM]
A Third-Consecutive Year of Disney XD's "Pranksgiving," a Cornucopia of Fun-Filled Programming, Is Set for November
Highlights include an all-new edition of the hit hidden-camera series "Just Kidding," hosted by multi-talented actor Calum Worthy.

[10/17/14 - 11:24 AM]
Syfy and Chiller Win Five Awards for Creative Design at Prestigious 44th Annual Creativity International Awards
Work on "Helix," "Dominion," "Jim Henson's Creature Shop Challenge" and "The Monkey's Paw" were among those honored.

[10/17/14 - 09:56 AM]
A&E's Hit Original Series "Duck Dynasty" Returns for Season 7
The Robertsons embark on a family trip to Scotland in the one-hour season premiere on Wednesday, November 19 at 9:00/8:00c.

[10/17/14 - 09:31 AM]
Nat Geo WILD's Fifth Annual "Big Cat Week" Returns with Its Most Jaw-Dropping Lineup Ever
For five years, Nat Geo WILD has turned its lens on these majestic creatures during its annual event to shine a light on their struggle and to remind viewers of their importance in the world.

[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.

[10/17/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Tops Demos for Sixth Consecutive Week
"Thursday Night Football" once again powers the Eye to the front among adults 18-49.