or


[03/13/13 - 12:53 PM]
Fans of USA Network's "Psych" Will Determine the Show's Ending in a Live Digital Special Event to Mark Show's 100th Episode
The landmark 100th episode, "100 Clues," airs on Wednesday, March 27 at 10:00/9:00c.

[via press release from USA]

Vote for iiit...!

FOR THE FIRST TIME EVER, FANS OF USA NETWORK'S "PSYCH" WILL DETERMINE THE SHOW'S ENDING IN A LIVE DIGITAL SPECIAL EVENT TO MARK SHOW'S 100TH EPISODE

Dunkin' Donuts Signs on as Exclusive Social TV Sponsor

PSYCH's 100th Episode, "100 Clues," Premieres Wednesday, March 27 at 10/9

New York - March 13, 2013 - For the first time ever, fans of USA Network's PSYCH will have the unique opportunity to determine the show's ending via a live interactive, socially charged crowd-sourced event to mark this landmark 100th episode, "100 Clues," on Wednesday, March 27 at 10/9c. With Dunkin' Donuts as the Social TV sponsor (#WhoDDit), the multiplatform experience officially kicks off on March 13 across web, social and mobile. Fans of the show will get revved up for the 100th episode with a PSYCH-themed interactive countdown calendar, custom polls, trivia and challenges across all the show's social channels.

"This is a great example of how USA can eventize a broadcast and take fan engagement to new heights - before, during and after the show," said Alexandra Shapiro, executive vice president, marketing & digital. "In collaboration with Dunkin' Donuts, we have co-created a Social TV campaign that interfaces with the audience at every consumer touch point, from TV to social channels to mobile."

In "100 Clues," a modern whodunit that will have viewers on the edge of their seats, Shawn (James Roday) and Gus (Dulé Hill) are invited to a mysterious party at a historic Santa Barbara mansion by Billy Lipps, a rock icon whom Shawn and the SBPD had sent to prison five years earlier for murder. When a new and deadly crime is committed, five potential suspects emerge: the Butler, the Groupie, the Manager, the Author and the Host. As the plot thickens, fans on both coasts will work with Shawn and the gang to identify the true culprit, and serve as the ultimate detectives, determining the episode's outcome. Inspired, in part, by the beloved 1985 film "Clue," special guest stars of the 100th episode include the film's co-stars Christopher Lloyd, Lesley Ann Warren and Martin Mull, as well as Tears For Fears' Curt Smith and Garrett Morris.

"As the exclusive digital sponsor, Dunkin' Donuts is excited to help keep the conversation running leading up until the 100th PSYCH episode," said Scott Hudler, vice president of global consumer engagement for Dunkin' Brands. "PSYCH has a passionate social community of PSYCH-Os and we look forward to joining them in offering fun and engaging ways to maximize the second screen TV viewing experience."

Fans can vote for one of five suspects online (http://psych.usanetwork.com/) or via Twitter using a custom hashtags for each possible culprit: #PsychButlerDDit, #PsychGroupieDDit, #PsychManagerDDit, #PsychAuthorDDit and #PsychHostDDit. Viewers on both coasts will be kept abreast of the polling results via real-time on-air graphics. On the West Coast, the audience may be treated to an entirely different ending of their own choosing. Ultimately fans will be able to see two of three alternate endings online and on-demand the day after the telecast. The unaired third ending will be featured as exclusive bonus content on the season seven DVD.

Enhancing the live voting, PSYCH-Os can interact with a special second-screen sync experience via USASync at sync.usanetwork.com.

Season seven of PSYCH will explore Gus' (Hill) personal life, feature the wedding of one of the main characters and deliver new 'PSYCH-isms' crafted for the series' legions of devoted fans. Parminder Nagra will recur as Gus' girlfriend, exposing his romantic side and creating jealousy with Shawn. Additional guests include Katy Mixon, Garcelle Beauvais, Jeffrey Tambor, WWE's Big Show, as well as the return of Cybill Shepherd and Kristy Swanson.

Dunkin' Donuts' agency of record, Hill Holliday, put the deal together with USA Network.

The #1 network in all of basic cable for seven consecutive years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. Viewers come to USA to find television's best in critically-acclaimed and award-winning original programming. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com . Characters Welcome.





  [march 2013]  
S
M
T
W
T
F
S
     


· PSYCH (USA)





[09/03/15 - 02:37 PM]
"The Late Late Show With James Corden" To Host Top Entertainment Celebs, Sept. 8 - Sept. 10
Corden will welcome Alison Brie, Bradley Cooper, Fall Out Boy, Andrew Garfield, Wiz Khalifa, Jeremy Renner and Jason Sudeikis in the course of just three days.

[09/03/15 - 02:16 PM]
Check Out John Diggle's New Costume on "Arrow!"
David Ramsey's character will be donning this gear in the premiere episode of "Arrow" on Wednesday, October 7.

[09/03/15 - 02:13 PM]
Darius Rucker's Surprise "CMT Instant Jam" from Charleston, SC Premieres Saturday, September 5 at 10 P.M., ET/PT
The one-hour show features Rucker performing on the beach at local venue The Windjammer to hits including "Homegrown Honey," "Don't Think I Don't Think About It," "Alright," Hootie and the Blowfish favorite "Only Wanna Be With You" and more.

[09/03/15 - 02:10 PM]
"Grandfathered" Celebrates Grandparents Day with 1-800-Flowers Promotion
Starting today, use promo code "Grandfathered" to receive 20% off an exclusive collection of flowers and treats.

[09/03/15 - 01:22 PM]
"In The Cut" Viewership Explodes in Week Two, Second Episode & Series Become Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, September 1.

[09/03/15 - 12:58 PM]
"The Chew" Is All About You! Season Five Kicks Off Tuesday, September 8 on ABC
Hosts Mario Batali, Michael Symon, Carla Hall, Clinton Kelly and Daphne Oz return for a fun-filled season as your ultimate guides in entertaining from help with a quick fix fabulous meal to aide in a kitchen calamity.

[09/03/15 - 12:31 PM]
CMT Greenlights "Dude Perfect" Series from Rob Dyrdek's Superjacket Productions
The series will combine comedy and live-action stunts and follow the lives of digital stars Dude Perfect as they dream up their next viral video, work with celebrity guests, prep performances and meet fans at live events, or create hilarity in their headquarters in Dallas, Texas.

[09/03/15 - 12:00 PM]
Hallmark Channel's Original Programming Stands Out on Saturday Nights
The Hallmark Channel further spins the numbers for Saturday, August 29.

[09/03/15 - 11:34 AM]
Jimmy Fallon and Seth Meyers Encores Win the Late-Night Ratings Week of Aug. 24-28
NBC spins the late-night numbers for the week of August 24-28.

[09/03/15 - 11:03 AM]
TNT & TBS Stars Rashida Jones, Sean Bean, Samantha Bee, Jason Jones, Rebecca Romijn and Jeff Hephner Coming to New York Comic Con
TBS and TNT are bringing the stars and producers of five of their most anticipated upcoming shows to New York Comic Con in October.

[09/03/15 - 10:07 AM]
British Pop Sensation Little Mix to Perform with "America's Got Talent" Finalists Acroarmy for Sept. 9 Semifinal Results Show on NBC
Little Mix - singers Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirwall - have quickly established themselves as one of the brightest pop acts in Britain.

[09/03/15 - 10:01 AM]
Disney XD Greenlights "Lab Rats: Elite Force," a Spin-Off of Popular Series "Lab Rats: Bionic Island" and "Mighty Med"
Reprising their starring roles on their respective series are Billy Unger as Chase and Bradley Steven Perry as Kaz, Jake Short as Oliver, Paris Berelc as Skylar, and Kelli Berglund as Bree.

[09/03/15 - 09:35 AM]
USA Network Wins the Summer, Ranking #1 in Key Demos Across All Basic Cable
USA spins the numbers for the summer to date.

[09/03/15 - 09:18 AM]
SundanceTV Joins Forces with Red Arrow International, Goalpost Pictures Australia and Pukeko Pictures in New Zealand on Original Genre Series "Cleverman"
Set in the near future, the series follows a group of non-humans battling for survival in a world where humans feel increasingly inferior to them, and want to silence, exploit and kill them.

[09/03/15 - 08:55 AM]
"The Carmichael Show" Grows in Its Second Week, Up 18% at 9 P.M., 22% at 9:30
NBC spins the numbers for Wednesday, September 2.