or


[03/13/13 - 12:53 PM]
Fans of USA Network's "Psych" Will Determine the Show's Ending in a Live Digital Special Event to Mark Show's 100th Episode
The landmark 100th episode, "100 Clues," airs on Wednesday, March 27 at 10:00/9:00c.

[via press release from USA]

Vote for iiit...!

FOR THE FIRST TIME EVER, FANS OF USA NETWORK'S "PSYCH" WILL DETERMINE THE SHOW'S ENDING IN A LIVE DIGITAL SPECIAL EVENT TO MARK SHOW'S 100TH EPISODE

Dunkin' Donuts Signs on as Exclusive Social TV Sponsor

PSYCH's 100th Episode, "100 Clues," Premieres Wednesday, March 27 at 10/9

New York - March 13, 2013 - For the first time ever, fans of USA Network's PSYCH will have the unique opportunity to determine the show's ending via a live interactive, socially charged crowd-sourced event to mark this landmark 100th episode, "100 Clues," on Wednesday, March 27 at 10/9c. With Dunkin' Donuts as the Social TV sponsor (#WhoDDit), the multiplatform experience officially kicks off on March 13 across web, social and mobile. Fans of the show will get revved up for the 100th episode with a PSYCH-themed interactive countdown calendar, custom polls, trivia and challenges across all the show's social channels.

"This is a great example of how USA can eventize a broadcast and take fan engagement to new heights - before, during and after the show," said Alexandra Shapiro, executive vice president, marketing & digital. "In collaboration with Dunkin' Donuts, we have co-created a Social TV campaign that interfaces with the audience at every consumer touch point, from TV to social channels to mobile."

In "100 Clues," a modern whodunit that will have viewers on the edge of their seats, Shawn (James Roday) and Gus (Dulé Hill) are invited to a mysterious party at a historic Santa Barbara mansion by Billy Lipps, a rock icon whom Shawn and the SBPD had sent to prison five years earlier for murder. When a new and deadly crime is committed, five potential suspects emerge: the Butler, the Groupie, the Manager, the Author and the Host. As the plot thickens, fans on both coasts will work with Shawn and the gang to identify the true culprit, and serve as the ultimate detectives, determining the episode's outcome. Inspired, in part, by the beloved 1985 film "Clue," special guest stars of the 100th episode include the film's co-stars Christopher Lloyd, Lesley Ann Warren and Martin Mull, as well as Tears For Fears' Curt Smith and Garrett Morris.

"As the exclusive digital sponsor, Dunkin' Donuts is excited to help keep the conversation running leading up until the 100th PSYCH episode," said Scott Hudler, vice president of global consumer engagement for Dunkin' Brands. "PSYCH has a passionate social community of PSYCH-Os and we look forward to joining them in offering fun and engaging ways to maximize the second screen TV viewing experience."

Fans can vote for one of five suspects online (http://psych.usanetwork.com/) or via Twitter using a custom hashtags for each possible culprit: #PsychButlerDDit, #PsychGroupieDDit, #PsychManagerDDit, #PsychAuthorDDit and #PsychHostDDit. Viewers on both coasts will be kept abreast of the polling results via real-time on-air graphics. On the West Coast, the audience may be treated to an entirely different ending of their own choosing. Ultimately fans will be able to see two of three alternate endings online and on-demand the day after the telecast. The unaired third ending will be featured as exclusive bonus content on the season seven DVD.

Enhancing the live voting, PSYCH-Os can interact with a special second-screen sync experience via USASync at sync.usanetwork.com.

Season seven of PSYCH will explore Gus' (Hill) personal life, feature the wedding of one of the main characters and deliver new 'PSYCH-isms' crafted for the series' legions of devoted fans. Parminder Nagra will recur as Gus' girlfriend, exposing his romantic side and creating jealousy with Shawn. Additional guests include Katy Mixon, Garcelle Beauvais, Jeffrey Tambor, WWE's Big Show, as well as the return of Cybill Shepherd and Kristy Swanson.

Dunkin' Donuts' agency of record, Hill Holliday, put the deal together with USA Network.

The #1 network in all of basic cable for seven consecutive years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. Viewers come to USA to find television's best in critically-acclaimed and award-winning original programming. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com . Characters Welcome.





  [march 2013]  
S
M
T
W
T
F
S
     


· PSYCH (USA)









[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."

[07/02/15 - 10:33 AM]
ABC's "The Chew" to Broadcast from the 20th Annual Epcot International Food & Wine Festival
The Emmy-winning lifestyle series will tape five shows on October 7-9 to air during the week of October 12-16.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 10:00 AM]
Donald Glover Pilot "Atlanta" Casts Its Leads as Production Gets Underway
Brian Tyree Henry, Lakeith Lee Stanfield and Zazie Beetz will co-star while Hiro Murai is set to direct.

[07/02/15 - 09:46 AM]
Season Three Premieres of the Hit Dramas "Ray Donovan" and "Masters of Sex" Are Available for Early Sampling
Viewers can sample the TV-14 rated premieres of both episodes for free now on YouTube and SHO.com.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/02/15 - 07:48 AM]
FOX Sports Names John Strong Lead Play-By-Play Voice for CONCACAF Gold Cup Coverage
The U.S. team enters the region's biennial championship coming off huge away wins over European powerhouse Netherlands and World Champion Germany, and FOX Sports televises every match.