or


[03/18/13 - 08:45 AM]
VH1 and Smirnoff(R) Vodka Team Up to Search for the "Master of the Mix"
The new season - due Monday, April 1 - features Amanda Seales as host with DJ Kid Capri, DJ Mia Moretti and Ben Maddahi as judges.

[via press release from VH1]

VH1 AND SMIRNOFF(R) VODKA TEAM UP TO SEARCH FOR THE "MASTER OF THE MIX"

Amanda Seales Tapped to Host Kid Capri, DJ Mia Moretti and Ben Maddahi Sign On As All-Star Judges

New York, NY (March 18, 2013) - VH1 and Smirnoff(R) Vodka are teaming up for an all-new season of the hit DJ competition reality show "Master of the Mix." Shedding light on the fastest-growing trend in the music scene: deejaying, this season's contestants will join host Amanda Seales and judges DJ Kid Capri, DJ Mia Moretti and Ben Maddahi as they battle it out for the coveted title of THE "Master of the Mix." Season three will premiere at 10PM ET/PT on Monday, April 1, 2013 on VH1.

"Season three of 'Master of the Mix' serves up an undeniable energy that will keep our viewers wanting more as DJs leave it all on the line through intense mixing battles that are judged by some of the music industries most respected talents," said Lee Rolontz, Executive Vice President, Original Music Production & Development, VH1. "We're excited to add a show to our line up that spotlights today's rockstars and provides an inside look at a unique culture that has taken the music industry by storm."

On-air personality/DJ/comedian Amanda Seales, a current castmember of VH1's "Best Week Ever," will serve as host of "Master of the Mix." Known for her electric personality, Amanda is a veteran of the music business.

Building on a legacy that promotes social responsibility and great nights out, industry leaders Kid Capri, DJ Mia Moretti and Ben Maddahi make up the panel of judges this season. Grammy Award-winning producer and legendary DJ Kid Capri is one of the industry's most respected and successful performers. His tour credits include Sean "P. Diddy" Combs, L.L. Cool J, Busta Rhymes, Jay-Z, Usher, Mary J. Blige and Aaliyah; his most recent producer credit includes a remix of Madonna's "Masterpiece" released exclusively for Smirnoff's 2012 Nightlife Exchange project. As one of New York City's most sought-after DJs, Mia Moretti was dubbed one of "The New Club Kids" by the New York Times and has rapidly established her status through her remix work, including dance-floor tracks for Katy Perry, and live performances. Well-known for her fashion-forward style, Mia recently toured the U.S. as one-half of the DJ and violin duo "The Dolls" and regularly composes original tracks for runway shows. Former Atlantic Record exec, Ben Maddahi has worked with artists including Flo Rida, David Guetta, Kanye West and Enrique Iglesias amongst many others. He is now president of the red-hot music publishing company Artist Publishing Group where he represents songwriters and producers who have produced and written hit records for a multitude of A-list artists across several different genres.

Throughout the season, "Master of the Mix" will also feature some of the biggest names in music as guest judges including the EC Twins, Estelle, DJ Irie and Lil'Jon.

"We are proud to welcome back DJ Kid Capri and introduce newcomers Amanda Seales and judges Mia Moretti and Ben Maddahi to the "Master of the Mix" family," said Erin Chin, Senior Brand Manager, Smirnoff. "This team will be instrumental throughout season three as the Smirnoff brand continues to celebrate the inventive spirit of DJs."

"Master of the Mix" is giving DJ hopefuls a platform to showcase their skills and knowledge of music culture while spinning on a full range of styles - from hip hop to house to open format and everything in between - testing their music IQ with performance challenges in front of host Amanda Seales and an all-star cast of judges, including DJ Mia Moretti, Kid Capri and former Atlantic Records executive Ben Maddahi. The DJ that proves they have what it takes on the turntables will take home the coveted title of "Master of the Mix" and a receive $250,000 prize.

"Master of the Mix" is produced by GTM, a 360 marketing and content development agency, and Electus, who in partnership with Diageo and VH1 are the show's Executive Producers. Electus International retains all global rights for the format.

Full episodes will be available at MasterOfTheMix.VH1.com and additional content will be housed at MasterOfTheMix.com. Follow @VH1 and @MasterOfTheMix on Twitter and use hashtag #MasterOfTheMix to join the conversation. Like Master Of The Mix on Facebook. And while mixing it up, always remember to enjoy Smirnoff responsibly.

About VH1

VH1 delivers the ultimate mash-up of music, pop culture and nostalgia for adults who still want to have fun. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, VH1 Mobile and VH1.com and @VH1, the hub for all things music and pop culture. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.

About SMIRNOFF

SMIRNOFF, the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia, and the brand was revived in the United States in 1934. In a January 2005 New York Times blind taste test of 21 world-class vodkas, SMIRNOFF was named its "hands-down favorite." SMIRNOFF has always been known for quality vodka and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.SMIRNOFF.com.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J?B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.





  [march 2013]  
S
M
T
W
T
F
S
     


· MASTER OF THE MIX (VH1)





[04/26/18 - 02:01 PM]
CBS Announces the First Season of "Undercover Boss: Celebrity Edition," Premiering Friday, May 11
Gabby Douglas, Idina Menzel, Bethany Mota and Deion Sanders are among those featured.

[04/26/18 - 01:45 PM]
Oxygen Media Presents Three-Night Special Event "The Case of: Caylee Anthony" Beginning Saturday, May 19 at 8PM ET/PT
From Emmy Award-winning executive producer Tom Forman, the three-part limited series delves into the tragic disappearance and death of toddler Caylee Anthony.

[04/26/18 - 10:03 AM]
Showtime(R) Orders Fourth Season of "Billions"
The show's current third season will move to 9:00/8:00c starting next Sunday, May 6 to anchor the night.

[04/26/18 - 10:02 AM]
"Succession" Debuts June 3 on HBO
Brian Cox, Jeremy Strong, Hiam Abbass, Sarah Snook, Kieran Culkin, Alan Ruck, Nicholas Braun, Matthew Macfadyen, Natalie Gold, Peter Friedman and Rob Yang star.

[04/26/18 - 10:01 AM]
Thrusters on Full - "Star Trek: Discovery" Begins Production on Season 2
Production officially began last week on the second season with Alex Kurtzman directing the premiere episode.

[04/26/18 - 09:33 AM]
"Saturday Night Live's" Colin Jost and Michael Che to Host 70th Primetime Emmy(R) Awards
The telecast will be executive produced by "SNL" creator and executive producer Lorne Michaels.

[04/26/18 - 09:07 AM]
Video: Paramount Network's "Yellowstone" Official Trailer - Premieres Wednesday, June 20 at 9:00pm ET/PT
Kevin Costner as John Dutton, who controls the largest contiguous ranch in the United States, under constant attack by those it borders - land developers, an Indian reservation, and America's first National Park.

[04/26/18 - 09:02 AM]
Ocean Explorers Philippe and Ashlan Cousteau Plunge Into a New Season of "Caribbean Pirate Treasure"
Dive into exhilarating deep-sea adventures with underwater explorers Philippe Cousteau, grandson of legendary explorer Jacques Cousteau, and his journalist wife, Ashlan, as they investigate incredible stories of pirates' plunder and lost loot.

[04/26/18 - 09:01 AM]
A&E Network to Premiere Biography Special "Mary Kay Letourneau: Autobiography" on Tuesday, May 29
The raw two-hour documentary follows former teacher Mary Kay Letourneau as she recounts her tumultuous past in her most in-depth confessional to date.

[04/26/18 - 08:25 AM]
Comedy Central Launches The Creators Program and Taps Five Emerging Creators/Writers/Performers to Develop Daily Topical Digital Content
The inaugural creators are Ryan Beck, Chris Cotton, Hanna Dickinson, Jordan Mendoza and Natasha Vaynblat.

[04/26/18 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX Dramas Hold Onto Demo Crown
"Empire," "Star" help lead the night among adults 18-49.

[04/26/18 - 08:08 AM]
"Star Wars Resistance," A High-Flying Anime-Inspired Series That Explores an Uncharted Timeframe Prior to the Events of "The Force Awakens," Ordered by Disney Channels
"Star Wars Resistance" will feature the beloved droid BB-8 alongside ace pilots, colorful new characters and appearances by fan favorites, including Poe Dameron and Captain Phasma, voiced by actors Oscar Isaac and Gwendoline Christie, respectively.

[04/26/18 - 08:03 AM]
CNBC's "Warren Buffett: Investor. Teacher. Icon." to Premiere Friday, May 4 at 10PM ET/PT
The program premieres the night before the Annual Shareholders Meeting of Berkshire Hathaway, the company that Buffett has led for more than 50 years and turned into a behemoth now worth almost half a trillion dollars.

[04/26/18 - 08:02 AM]
Netflix Orders Three New Projects from Comedy Powerhouse Gabriel "Fluffy" Iglesias
In the multi-cam comedy series, "Mr. Iglesias," Iglesias plays a good-natured public high school teacher who works at his alma mater.

[04/26/18 - 07:47 AM]
The Return of Cooking Channel's "Beach Bites with Katie Lee" Makes Waves with New Destinations
Each of the six half-hour long episodes are full of sun, sand and surf, as Katie beach hops in search of the finest fare served up on shores near and far.