DESIGN FANS GET BOOST FROM "HGTV HOME MAKE IT MINE" CAMPAIGN
Television Special, Sales Event and Sweepstakes Aims To Inspire Spring Makeovers
New York, N.Y. [For Immediate Release - March 20, 2013] Home enthusiasts will discover a myriad of design possibilities for home makeovers this month during the "HGTV HOME(TM) Make It Mine" campaign. Featuring a consumer giveaway valued at $50,000, a 10-day sale on HGTV HOME branded products and a television special, the campaign will help consumers prep for any spring indoor or outdoor design project.
For those who need inspiration before tackling their makeover projects, the network will premiere HGTV HOME Makeover on Saturday, March 23, at 6 p.m. ET/PT. During the one-hour special, designer Meg Caswell will take viewers behind the scenes as she visits factories, showrooms and retail stores to reveal the making of HGTV HOME products. Design aficionados also will get tips on how to mix and match items in the line, including flooring, paint, furniture, fabrics and lighting, to create an amazing new family room.
Consumers can jumpstart planned makeovers and sample the range of items in the HGTV HOME line by taking advantage of a sales event from now through Sunday, March 24. During the sale, consumers can find discounts of up to 40 percent off on HGTV HOME sale items. The products, which include custom upholstery, flooring, lighting, paint, furniture, fabrics and trim, are available at participating stores across the country. A complete list of retailers is available at HGTVHOME.com/Find-It.
Those who are feeling lucky can visit HGTVHOME.com to enter the HGTV HOME Make It Mine Sweepstakes daily for a chance to win $25,000 in cash, $25,000 in HGTV HOME products and a personal consultation with Caswell. During the sweepstakes, which is open for entries until 5 p.m. ET on Friday, April 12, 2013, online users can learn how to earn bonus entries daily via the sweepstakes page. Official sweepstakes rules can be found at HGTVHOMEMakeItMine.com.
"We know that consumers appreciate the range of smart, stylish products in the HGTV HOME line," said Ron Feinbaum, general manager, consumer products, HGTV. "The HGTV HOME Make it Mine sales event, sweepstakes and design consultation simply provides a bit more motivation for newcomers to the line to get their design projects started."
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation's leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).