[03/20/13 - 09:01 AM]
Reality TV Heavyweight Leftfield Pictures Acquires Production Shingle Sirens Media, Producer of Bravo's "Real Housewives of New Jersey"
Leftfield's acquisition of Sirens Media marks the first time a transaction has taken place between two major independent American television production companies.

[via press release from Leftfield Pictures]

Reality TV Heavyweight Leftfield Pictures Acquires Production Shingle Sirens Media, Producer of Bravo's "Real Housewives of New Jersey"

Leftfield Also Forms New Parent Entity "Leftfield Entertainment" as it Broadens Reach

NEW YORK, March 20, 2013 -- Producer Brent Montgomery , founder and owner of reality TV production company Leftfield Pictures (Pawn Stars), today announced Leftfield's first corporate acquisition: Sirens Media, headquartered in Silver Spring, MD and run by longtime producing partners Rebecca Toth Diefenbach and Valerie Haselton . The producer of Bravo's hit docu-soap Real Housewives of New Jersey, now in its fifth season, Sirens Media currently has nine series in production for network Discovery ID (hit series include Who the (Bleep) Did I Marry? and Deadly Affairs, hosted by Susan Lucci ).

Concurrently with the acquisition, Montgomery has established Leftfield Entertainment, a new umbrella company through which Leftfield will broaden its production footprint via acquisitions, new joint ventures, and producer overall deals. Montgomery serves as CEO of Leftfield Entertainment.

Leftfield's acquisition of Sirens Media marks the first time a transaction has taken place between two major independent American television production companies, and the first time a US deal was financed entirely by a syndicate of banks (the deal was led by Barclays and includes RBS Citizens and SunTrust banks).

As such, the deal signals an aggressive growth strategy for Leftfield Entertainment and its subsidiaries, aimed at producers who have helped to define their respective genres, while building strong businesses off hit programs, and who want to join forces with one another.

Said Montgomery, "It's been less than five years since Leftfield's first show hit the air, and we're proud to have produced nearly 600 hours of programming and 900 episodes of TV for a wide range of networks. In analyzing the next chapter of our evolution, all roads led to the company remaining independent, and creating growth through alliances with like-minded, maverick producers, and creative entrepreneurs in their own right."

Montgomery continued, "Rebecca and Valerie personify and celebrate this strategy, having built a company from the ground up that currently boasts 15 series and a development slate poised for even more growth. Sirens is a perfect match for Leftfield, and we are thrilled to be in business together as we build Leftfield Entertainment."

Regarding their new venture with Leftfield, Sirens Media's Toth Diefenbach and Haselton said:

"We have known and respected Brent for years; we speak the same language and know there are distinct advantages to collaborating with other producers who are also in the trenches. With Leftfield's track record and industry ascent, we saw tremendous upside, both for our mutual network clients and for us, in joining the team. This deal gives Sirens Media and Leftfield the chance to develop and produce complementary content within Leftfield's creative culture, which prizes bold ideas and unconventional thinking. We're excited to break into new production genres and to leverage each other's sensibilities for the benefit of both companies' series rosters. We can't wait to get to work!"

Leftfield Pictures made an indelible mark on the industry in 2009 when History launched the breakout hit Pawn Stars (to date, Leftfield has produced 225+ episodes of the reality hit, with 80 additional episodes ordered in 2012.) Not only did Pawn Stars break ratings records for History, it spawned the "hidden treasures" genre of programming, as well as 2011's hit spin-off American Restoration. Counting Cars and Cajun Pawn Stars followed in 2012, along with the franchise's first international format, Pawn Stars UK, currently in production.

Leftfield has replicated its franchise success at Science with the long-running series Oddities, and spin-offs Oddities: San Francisco and Odd Folks Home. The company currently is producing The Governor's Wife (A&E), Guntucky (CMT), Swamp'd (Animal Planet), and Celebrity Home Raiders (Lifetime), with additional series in production for Bravo, Discovery, and History.

Sirens Media was founded in 2005 by producing partners Rebecca Toth Diefenbach and Valerie Haselton . With series including Who the (Bleep) Did I Marry, spin-off Who the (Bleep)..., and Nightmare Next Door, Sirens Media currently has nine programs in production for Discovery ID. The company also produces Bravo's hit docu-soap Real Housewives of New Jersey, now in its fifth season, and is currently launching new series for Bravo, Discovery ID, A&E, Discovery, and Destination America.

UK-based consulting firm ACF brokered the Leftfield-Sirens transaction. Law firms Stroock & Stroock & Lavan LLP, and Loeb & Loeb LLP negotiated the deal. Leftfield Pictures is represented by Peleton Entertainment and ICM. Sirens Media is represented by ICM.

For more information visit www.leftfieldpictures.com

  [march 2013]  


[10/06/15 - 01:08 PM]
Thinkfactory Media Partners with Hip Hop Legend, Michel'le to Reveal Her Untold Story from the Streets of Compton
In addition to the scripted project, Thinkfactory Media and Michel'le are collaborating on a documentary detailing her life.

[10/06/15 - 11:53 AM]
Esquire Network Dives in Head First with the New Season of "Going Deep with David Rees" Beginning Wednesday November 11th
To promote the series, David will embark on an "analog" social media tour - where he drives cross-country from NYC to LA.

[10/06/15 - 11:14 AM]
Hulu and Viacom Expand Content Partnership In Robust, New Multi-Year Agreement
"Inside Amy Schumer," "Broad City," "Finding Carter," "Teenage Mutant Ninja Turtles" and "Sanjay and Craig" are among the featured titles.

[10/06/15 - 11:00 AM]
truTV Greenlights "Super Into" Hosted by Kevin Pereira
Each half-hour asks our favorite celebrities to take us inside their private passions - from Rob Corddry and astronomy, including a ride on a zero gravity plane, to Diablo Cody and rollercoasters.

[10/06/15 - 10:33 AM]
New Art of Speedy from The CW's "Arrow"
The new season kicks off this Wednesday, October 7 at 8:00/7:00c.

[10/06/15 - 10:00 AM]
Timely Documentary "3 1/2 Minutes, Ten Bullets," Exploring the Deadly Impact of Racial Prejudice, Debuts Nov. 23, Exclusively on HBO
The documentary made its world premiere at the 2015 Sundance Film Festival, where it won a Special Jury Award for Social Impact.

[10/06/15 - 10:00 AM]
ABC Family Becomes Freeform in January 2016
"Pretty Little Liars," "The Fosters," "Young and Hungry" and "Baby Daddy" will all return in early 2016 for their winter premieres alongside the world premieres of new original series "Shadowhunters" and "Recovery Road."

[10/06/15 - 09:32 AM]
MTV Announces Full Lineup for New York Comic Con - Releases Key Art for "The Shannara Chronicles"
Each can't-miss panel will feature cast and producers from the shows and the debut of exclusive New York Comic Con trailers.

[10/06/15 - 09:30 AM]
"Scorpion" Grows in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, October 5.

[10/06/15 - 09:07 AM]
ABC Is Set to Celebrate the Milestone 20th Anniversary of "Toy Story" - The Film That Started the Computer Generated Animation Revolution - In the Original Special, "Toy Story 20th Anniversary," To Air in December
The special will air along with a showing of "Toy Story" that same evening.

[10/06/15 - 09:03 AM]
"48 Hours: The Doctor's Daughter" Is Saturday's #1 Non-Sports Broadcast with Viewers
CBS spins the numbers for Saturday, October 3.

[10/06/15 - 09:01 AM]
New "Rocky Horror Show" Premieres Midnight Saturday, October 18 on BBC America
"I'm still in awe at the popularity of the show," said Richard O'Brien, creator and narrator.

[10/06/15 - 08:59 AM]
AMC Releases Key Art for "Into the Badlands" - Premiering November 15
The six-part series tells the story of a ruthless, well-trained warrior named Sunny and a young boy named M.K. (Aramis Knight) who embark on a spiritual journey across a dangerous land.

[10/06/15 - 08:40 AM]
"Blindspot" Retains 96% of Last Week's 18-49 Rating
NBC spins the numbers for Monday, October 5.

[10/06/15 - 08:35 AM]
Monday's Broadcast Ratings: "Voice," "Blindspot" Keep NBC on Top
The Peacock leads the night in total viewers and adults 18-49 for the third consecutive week.