3NET STUDIOS - THE GLOBAL 3D AND 4K PRODUCTION AND DISTRIBUTION COMPANY FROM SONY, DISCOVERY AND IMAX - ADDS NATIVE 3D AND 4K PROJECTS TO PRODUCTION AND DEVELOPMENT SLATE

-- Company Bolsters Existing 3D and 4K Original Content Pipeline to Keep Pace with Increased Demand from Platforms and Partners Worldwide --

March 25, 2013 - Culver City, Calif - 3net Studios, the global production company from Sony, Discovery and IMAX - has begun principal photography on two native 3D television series for global distribution and is finalizing post-production on a returning series for the 3net U.S. linear service. In addition, the company has put three new native 4K television series into development to help keep pace with the growing worldwide demand for Ultra HD content. The announcements were made today by Tom Cosgrove, President and CEO, 3net and 3net Studios.

"The global growth of 3D TV into the home increased by 72% in 2012, and we're starting to see the impact of those 41 million new sets sold last year as consumers around the world look to their entertainment providers for compelling, original 3D content," said Cosgrove. "And with a 2013 forecast of continued dramatic 3D TV penetration - and now a faster than anticipated rollout of 4K - 3net Studios is bolstering our current roster of original 3D and 4K production to keep pace with the growing demand from the global marketplace."

3net Studios has begun principal photography on the all-new 3D original series Turn & Burn*, a six-episode, hour-long, non-scripted reality program featuring the artistry and antics of El Reyes Garage in Venice, CA.; and Dark Secrets, an eight-episode, half-hour series with fictional recreations of supernatural psychic events. In addition, the company is in the final stages of post production on an all-new season of the fan favorite Hillbilly Blood: A Hardscrabble Life (12 X 30), which is slated for a special 3D/2D simulcast on 3net and Discovery's Destination America Saturday, April 13 at 10PM ET/PT. On the ultra HD front, the studio has put three new 4K original documentary and natural history series in active development: National Parks Adventure,* Metropolis* and Made by Man.*

3net Studios - based at both Sony Pictures headquarters in Los Angeles, CA and Discovery Communications headquarters in Silver Spring, MD - employs a team of creative personnel, utilizing the world-class technology and production expertise of the parent company's joint venture partners to produce the highest quality native 3D and 4K content available. Additionally, the studio employs a revolutionary production strategy, whereas select projects are completed in what the company has coined "TotalD" - native 3D 4K, 2D 4K, 3D 2K and both 3D/2D HD formats - effectively providing a global suite of content solutions for both current and future entertainment platforms and partners worldwide.

About 3net and 3net Studios:

3net, the joint venture of Sony Corporation, Discovery Communications and IMAX Corporation brings together three of the world's leading media, technology and entertainment companies to provide the nation's first and only fully programmed, 24/7 3D network. The three partners deliver an extraordinary collection of award-winning 3D content, technology and production expertise, television distribution and operational strength to the project, with a mission to bring viewers the highest quality and most immersive in-home 3D viewing experience possible. The channel features the most extensive library of native 3D content in the world, including genres that are most appealing in 3D: natural history, documentary, action/adventure, travel, history, kids and family, lifestyle and cuisine, concerts, movies, scripted series and more. The 3net channel service and programming is available to more than 40MM households in the U.S. The formation of 3net Studios allows the company to further build upon the award-winning library that fuels its flagship 3net channel service in the United States, while also offering existing and new partners around the world a vibrant, top quality 3D and 4K content source. The Studio's distribution arm offers original, native 3D and 4K long form and short form content across a diverse spectrum of programming genres. For more information, please visit www.3net.com.

*denotes working title