"HELLO BROOKLYN"

MTV'S 2013 "VIDEO MUSIC AWARDS" SET TO MAKE HISTORY AS THE FIRST MAJOR ANNUAL AWARD SHOW TO TAKE PLACE IN BROOKLYN LIVE FROM BARCLAYS CENTER ON SUNDAY, AUGUST 25th

BROOKLYN, NY (MARCH 25, 2013) - MTV , a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is set to make history by bringing the 2013 "Video Music Awards" to Brooklyn, New York for the first time ever. Airing LIVE from Barclays Center on Sunday, August 25, this year's "Video Music Awards" will mark the 30th anniversary of the show and become the first major annual award show to take place in the borough of Brooklyn.

"From a vibrant musical scene for up and coming artists to epic concerts by today's biggest stars and the triumphant return of pro sports to the borough after nearly 60 years, Brooklyn has re-emerged as a cultural capitol where music, sports and entertainment history is made every day," said Stephen Friedman, President of MTV. "We can't wait to help write the next chapter on August 25th, when one of the biggest nights in music happens in Brooklyn... for the very first time."

"Brooklyn is home to icons like the Cyclone in Coney Island and the Brooklyn Bridge, and now it can lay claim to the MTV 'Video Music Awards,'" said Mayor Michael R. Bloomberg. "Bringing the VMAs to Brooklyn will mean hundreds of jobs as crews work on the production and provide a boost to our local economy as attendees stay in hotels, visit local eateries and experience all Brooklyn and our City have to offer."

"MTV's 'Video Music Awards' are the perfect culmination to an incredible inaugural year for Barclays Center," said Brett Yormark, CEO of Barclays Center. "The VMAs are a symbol of pop culture and have created iconic moments worldwide in music and entertainment. Brooklyn has become an international brand and is the perfect setting for these moments. We can't wait to share our stage with the world."

"From hip-hop to hipsters, JAY Z to MGMT, Brooklyn musicians have a long history of dominating the 'spotlight' on MTV. Brooklyn is a cultural Mecca - the hippest, coolest place for young people across the country, and has played a crucial role in the careers of some of 2013's biggest bands, like Fun and the Lumineers," stated Brooklyn Borough President Marty Markowitz. "Now, it is only fitting that the first time Brooklyn will ever host a major awards show, we are welcoming the most exciting and talked about spectacle in the music industry: the 'MTV Video Music Awards.' What better venue than the newest, most beautiful, most state-of-the-art arena in the country, Barclays Center. Bravo to MTV on a decision that hits all the right notes and strikes all the right chords. I'm so thrilled that I'll probably get 'no sleep till Brooklyn' hosts the VMAs!"

MTV Video Music Awards

Since the first "MTV Video Music Awards" aired in 1984, the VMAs instantly earned its reputation for delivering the most popular bands and artists to create the loudest, most influential and at times, the most controversial, annual live celebration of music in the world. No other award show has been responsible for creating more memorable or bigger musical moments in pop culture history than the MTV Video Music Awards. From Madonna, Michael Jackson, Guns N' Roses and Nirvana to Britney Spears, Taylor Swift, Beyoncé and Kanye West, an appearance on the VMA stage can forever change the trajectory of an artist's career in one single night.

The 2012 "MTV Video Music Awards," broadcast live from STAPLES Center in Los Angeles, was the #1 telecast across all TV for the night of September 6, 2012 in P12-34, scoring a 5.3 P12-34 rating with 6.1 million total viewers. Across the Viacom networks (MTV, VH1, MTV2 and Logo) the simulcast of the premiere averaged 8.0 million total viewers. Encore presentations of the 2012 show on MTV earned a 2.4 P12-34 rating at 10:00 p.m., and a 1.2 P12-34 rating at 12:00 a.m., for a total rating of 8.9 for the evening.

At the time, the telecast was also the #1 social TV event of the year according to Trendrr. With more than 19 million mentions, the 2012 VMAs more than tripled the full-day social-media response of 2012's record breaking telecast. In addition, MTV drove more online streams on this date than any other VMA show ever, and generated nearly a whopping 200 topics trended throughout the night, both in the U.S. and worldwide.

The 2013 "MTV Video Music Awards" will air across MTV's global network of more than 60 channels reaching more than a half-billion households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV's more than 200 digital media properties around the world. The 2012 VMAs was one of MTV's top performers in key markets across Europe, Latin America, Asia and Australia.

Jesse Ignjatovic/Den of Thieves is the Executive Producer for the 2013 "MTV Video Music Awards." Amy Doyle, Garrett English and Dave Sirulnick are Executive Producers. Joanna Bomberg, Jen Jones and Lee Lodge are Co-Executive Producers. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.

About MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms.

About Barclays Center

Barclays Center opened on September 28, 2012, and is a major sports and entertainment venue in the heart of Brooklyn, New York. Developed by Brooklyn-based real estate developer Forest City Ratner Companies, and designed by the award-winning architectural firms AECOM (www.aecom.com/architecture) and SHoP Architects (www.shoparc.com), Barclays Center has one of the most intimate seating configurations ever designed into a modern multi-purpose arena, with unparalleled sightlines and first-class amenities. Barclays Center offers approximately 17,732 seats for basketball, 14,500 seats for hockey and up to 19,000 seats for concerts, and has 101 luxury suites, four bars/lounges, four clubs, and 40/40 CLUB & Restaurant by American Express.

Barclays Center is hosting an extensive variety of events, including premier concerts, monthly major professional boxing cards, top college basketball, family shows, the Brooklyn Nets and soon the New York Islanders.

About the Mayor's Office of Media and Entertainment

The Mayor's Office of Media and Entertainment consists of the Office of Film, Theatre and Broadcasting; NYC Digital, which works to realize New York City's potential as the world's leading digital city; and NYC Media, the official TV, radio and online network of the City of New York. The agency's mission is to streamline government communications by making information accessible, leveraging technology to aid in the transparency of government and by supporting relevant media and entertainment industries in New York City. Visit nyc.gov/mome to learn more.

About Den Of Thieves

Founded in 2007 by Jesse Ignjatovic and Evan Prager to create, develop and produce original television, Den of Thieves has emerged as a force for ambitious event shows and uniquely stylized reality television series. Using their extensive experience working with talent, their credits cover a vast array of formats and include VH1's "The T.O. Show," Comedy Central's "Russell Brand in New York City", Bravo's "Start-Ups: Silicon Valley," as well as the MTV Video Music Awards, CMT Country Awards and the MTV Movie Awards.