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[06/06/13 - 03:17 PM]
Style Media Collaborates with People StyleWatch As the Exclusive Magazine Partner of "Style Pop," a New Weekly, Topical Series
The weekly series, hosted by fashion experts Jeannie Mai and Louise Roe, premieres tonight at 8:00/7:00c.

[via press release from Style]

STYLE MEDIA COLLABORATES WITH PEOPLE STYLEWATCH AS THE EXCLUSIVE MAGAZINE PARTNER OF "STYLE POP," A NEW WEEKLY, TOPICAL SERIES

People StyleWatch Style Director, Andrea Lavinthal, Will Chat Trends with Hosts Jeannie Mai and Louise Roe, Beginning Tonight, Thursday, June 6, LIVE at 8pm ET/ Tape Delay PT

LOS ANGELES - June 6, 2013 - Style Media collaborates with People StyleWatch as the exclusive magazine partner of "Style Pop," the live, topical weekly series hosted by fashion experts Jeannie Mai and Louise Roe, premiering tonight, Thursday, June 6, LIVE at 8:00pm ET/ tape delay PT. Andrea Lavinthal, People StyleWatch Style Director, makes weekly appearances and contributes as an authority on all things celebrity style. Additionally, the partnership extends onto their digital platforms, including PeopleStyleWatch.com, along with regular editorial features on "Style Pop" and its hosts. The magazine will update social networking sites with regular series updates and tune-ins as well as run weekly clips of the series on PeopleStyleWatch.com.

Each week, the "Style Pop" examines buzzworthy trends, products and personalities while viewers interact with the show via real-time polling activations on StyleNetwork.com. A rotating panel of celebrity guests and fashion experts join Mai and Roe to discuss everything from the hottest trends in entertainment to the most cutting edge tech products. The premiere episode will feature Style fan favorite Olivia Blois Sharpe from "Jerseylicious" who discusses how beauty products allow her to transform her look from day to night.

"Style Pop" is produced by Embassy Row. Michael Davies serves as executive producer. Sarah Weidman and Elaine Brooks are executive producers for Style.

About Style Media

Style Media, a global multimedia company that includes Style and StyleNetwork.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 76 million cable and satellite subscribers and ranks among the top 10 fastest growing women's cable networks in the U.S. StyleNetwork.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Big Rich Texas," "XOX Betsey Johnson" and "Resale Royalty." Style is a program service of NBCUniversal Cable Entertainment Group, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.

About People StyleWatch

People StyleWatch is dedicated to making fashion and beauty trends accessible, affordable and fun. First launched as a special newsstand extension of PEOPLE in 2002, People StyleWatch is published 11 times a year, with a guaranteed circulation of 800,000 and reaches 5.6 million readers each month. PeopleStyleWatch.com is the #1 style magazine website reaching 3 million unique visitors and averaging 150 million pageviews each month with content that is refreshed throughout the day. Every day on PeopleStyleWatch.com you'll see the latest looks from the red carpet and get the latest scoop on trends, aswell as tips on fashion, beauty and shopping.





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