or


[09/09/13 - 07:55 AM]
Bravo Media and the Fiat(R) Brand Team Up to Drive Viewer Engagement in First-Ever "Watch What Happens Live" Wedding Extravaganza
To kick off the experience with the FIAT brand, Bravo created a custom on-air vignette showcasing newly-engaged Gretchen Rossi, as she preps to get a wedding Mazel ready.

[via press release from Bravo]

BRAVO MEDIA AND THE FIAT(R) BRAND TEAM UP TO DRIVE VIEWER ENGAGEMENT IN FIRST-EVER "WATCH WHAT HAPPENS LIVE" WEDDING EXTRAVAGANZA

Bravo Co-Branded Interactive Digital Ads See Strong Results in User Engagement and Sponsor Impact

NEW YORK - Sept. 9, 2013 - On the heels of major success in the co-branded advertising space, Bravo Media today revealed the details of a new multi-platform campaign with the FIAT(R) brand in effort to enlist fans in the planning of the first-ever "Watch What Happens Live" Wedding, including an interactive online ad campaign powered by Innovid. The partnership with the FIAT brand marks the fifth in a series of successful co-branded campaigns with Bravo programming using the Innovid platform, which found that engagement and key brand metrics were substantially higher compared to standard online video advertising.

"We've taken this innovative technology to the next level by merging online ads and Bravo talent to create a co-branded experience that is fun, seamless and interactive for fans," said Jamie Cutburth, VP of Partnership Marketing, Bravo Media. "The result has seen tremendous increases in user engagement and time spent for our brand partners - creating a win-win situation for everyone, both sponsors and consumers. We're excited to apply this to our new FIAT partnership."

Announced earlier this summer, "Watch What Happens Live" will host a wedding ceremony where one lucky couple will exchange vows on-air in the Clubhouse, officiated by Andy Cohen. Bravo gave a call to action, inviting fans to help create the celebration. In addition to voting on the lucky couple, Kristie Banks and Matthew Spaeth, revealed last night on "Watch What Happens Live," viewers at home have the opportunity to continue voting on everything that goes into a "Watch What Happens Live" Wedding, from the decor to the music, to picking out which all-new Fiat 500L to give the couple as a wedding gift (choosing between a Fiat 500L Trekking or Fiat 500L Lounge model). The co-branded interactive FIAT brand ads will engage passionate consumers in the wedding planning.

To kick off the experience with the FIAT brand, Bravo created a custom on-air vignette showcasing newly-engaged Gretchen Rossi from "The Real Housewives of Orange County," as she preps to get a wedding Mazel ready. A 30-second online version of the spot will run as a pre-roll unit that entices users to click through and engage further in co-branded "Watch What Happens Live" wedding content. The spot will feature pop-ups prompting users to click through for bonus footage of Gretchen's meetings with other Bravolebrities, along with interactive experiences where fans can browse through images, social share features and participate in weekly voting (also offered on bravotv.com/wedding). Additionally, the pre-roll unit will feature a branded tab where participants can learn more about the Fiat 500L.

"Bravo is a leader in the on-air space with its co-branded advertising," said Dave Kaplan, VP of Research. "We're ranked as the #1 cable TV network year-to-date for increasing brand opinion of our sponsors and have transitioned this success now into digital after completing several partnerships, which have garnered superior results on key behavioral and brand effectiveness metrics."

With its four previous campaigns, Bravo has found its interactive co-branded units to deliver:

1. +69% higher user interaction rates on average vs. the Innovid pre-roll norm, and +259% higher than standard pre-roll norm;

2. Increased time spent, with an incremental 37 seconds for the average ad interaction - in addition to the pre-roll duration itself;

3. Substantial brand lift for its advertiser partners, including a +45% increase in ad awareness, a +13% lift in brand favorability and a +19% gain in purchase intent, versus the same video ads when running without Innovid interactivity.

Source: On-Air - Nielsen Brand Effect. Custom vignettes/hybrids on television. 1/1/13-8/15/13. Persons 2+. Based on all ad-supported cable entertainment networks in primetime. Digital - Innovid for interaction and time spent campaign results. Norms based on 3Q12 for CPG category expand units. BravoTV.com for interaction(ie. click-thru rate) norm for standard (non-interactive) pre-roll ads in short-form content. Insight Express for brand impact study of CPG advertiser employing video ads with Innovid technology for some placements and standard video ads without Innovid technology for other placements. 11/13/12 - 3/4/13.





  [september 2013]  
S
M
T
W
T
F
S


· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· WATCH WHAT HAPPENS: LIVE (BRAVO)





[07/22/14 - 01:49 PM]
Hide the Donuts! FXX Is Bringing Homer Simpson's Dome to Comic-Con
Starting in August, FXX will become the cable network home for all seasons of "The Simpsons," excluding seasons airing in their first run on FOX.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 01:14 PM]
Velocity's Hit Car Restoration Series "FantomWorks" Returns for Season Two on Sunday, July 27 at 9 and 10 PM ET/PT
Dan Short and his team kick-off Velocity's week-long summer programming event "Dream Car Week" with all-new back-to-back episodes from season two.

[07/22/14 - 12:10 PM]
Virtual Reality Meets Middle Earth - And The Muppets (!) at Warner Bros.' Star-Packed Booth for Comic-Con 2014
Plus: from Thursday through Sunday, a cavalcade of talent will be signing for fans at the Warner Bros. booth.

[07/22/14 - 12:04 PM]
Spike TV's "Comic-Con All Access" to Be Programmed and Controlled by Fans Via Social Media
Additionally, Spike will celebrate the industries "Game Changer of the Year," as voted by the fans.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:16 AM]
Hilarious Roastmaster Jeff Ross Mentors Comics to Roast Famed Funnyman Gilbert Gottfried on NBC's "Last Comic Standing" Thursday, July 24
The result is a no-holds barred, hilarious night of comedy at the Avalon Ballroom in Hollywood, where the comics roast not only Gottfried, but also each other.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 11:12 AM]
HBO Confirms Sept. 20 Debut for "On the Run Tour: Beyonce and Jay Z"
Featuring the superstars in their first collaborative tour - and their first HBO concert event - the special will tape September 12 and 13 at Stade de France in Paris.

[07/22/14 - 10:32 AM]
PBS Arts Fall Festival 2014 Kicks Off September 26
Entering its fourth season, the PBS Arts Fall Festival has become a Friday night fall tradition, reaching more than 33 million viewers since its conception in 2011.

[07/22/14 - 10:31 AM]
PBS and BBC Worldwide North America Sign Deal to Bring Fourth Season of "Call the Midwife" to U.S.
Look for a special holiday episode on Sunday, December 28 followed by season four on Sunday, March 29.

[07/22/14 - 10:30 AM]
PBS Announces New Series: "The Brain with Dr. David Eagleman"
The show will premiere in 2015 as part of the PBS "Think Wednesday" lineup of science and nature programming.

[07/22/14 - 10:29 AM]
New PBS Documentary Reveals the Untold Story of the U.S. Navy SEALs
The two-hour special premiers on Veterans Day, Tuesday, November 11 at 9:00/8:00c.

[07/22/14 - 10:28 AM]
PBS and "American Experience" Announce "Walt Disney" to Premiere Fall 2015
The film features rare archival footage from the Disney vaults, scenes from some of his greatest films, and includes interviews with animators and artists who worked with him.