or


[09/09/13 - 07:55 AM]
Bravo Media and the Fiat(R) Brand Team Up to Drive Viewer Engagement in First-Ever "Watch What Happens Live" Wedding Extravaganza
To kick off the experience with the FIAT brand, Bravo created a custom on-air vignette showcasing newly-engaged Gretchen Rossi, as she preps to get a wedding Mazel ready.

[via press release from Bravo]

BRAVO MEDIA AND THE FIAT(R) BRAND TEAM UP TO DRIVE VIEWER ENGAGEMENT IN FIRST-EVER "WATCH WHAT HAPPENS LIVE" WEDDING EXTRAVAGANZA

Bravo Co-Branded Interactive Digital Ads See Strong Results in User Engagement and Sponsor Impact

NEW YORK - Sept. 9, 2013 - On the heels of major success in the co-branded advertising space, Bravo Media today revealed the details of a new multi-platform campaign with the FIAT(R) brand in effort to enlist fans in the planning of the first-ever "Watch What Happens Live" Wedding, including an interactive online ad campaign powered by Innovid. The partnership with the FIAT brand marks the fifth in a series of successful co-branded campaigns with Bravo programming using the Innovid platform, which found that engagement and key brand metrics were substantially higher compared to standard online video advertising.

"We've taken this innovative technology to the next level by merging online ads and Bravo talent to create a co-branded experience that is fun, seamless and interactive for fans," said Jamie Cutburth, VP of Partnership Marketing, Bravo Media. "The result has seen tremendous increases in user engagement and time spent for our brand partners - creating a win-win situation for everyone, both sponsors and consumers. We're excited to apply this to our new FIAT partnership."

Announced earlier this summer, "Watch What Happens Live" will host a wedding ceremony where one lucky couple will exchange vows on-air in the Clubhouse, officiated by Andy Cohen. Bravo gave a call to action, inviting fans to help create the celebration. In addition to voting on the lucky couple, Kristie Banks and Matthew Spaeth, revealed last night on "Watch What Happens Live," viewers at home have the opportunity to continue voting on everything that goes into a "Watch What Happens Live" Wedding, from the decor to the music, to picking out which all-new Fiat 500L to give the couple as a wedding gift (choosing between a Fiat 500L Trekking or Fiat 500L Lounge model). The co-branded interactive FIAT brand ads will engage passionate consumers in the wedding planning.

To kick off the experience with the FIAT brand, Bravo created a custom on-air vignette showcasing newly-engaged Gretchen Rossi from "The Real Housewives of Orange County," as she preps to get a wedding Mazel ready. A 30-second online version of the spot will run as a pre-roll unit that entices users to click through and engage further in co-branded "Watch What Happens Live" wedding content. The spot will feature pop-ups prompting users to click through for bonus footage of Gretchen's meetings with other Bravolebrities, along with interactive experiences where fans can browse through images, social share features and participate in weekly voting (also offered on bravotv.com/wedding). Additionally, the pre-roll unit will feature a branded tab where participants can learn more about the Fiat 500L.

"Bravo is a leader in the on-air space with its co-branded advertising," said Dave Kaplan, VP of Research. "We're ranked as the #1 cable TV network year-to-date for increasing brand opinion of our sponsors and have transitioned this success now into digital after completing several partnerships, which have garnered superior results on key behavioral and brand effectiveness metrics."

With its four previous campaigns, Bravo has found its interactive co-branded units to deliver:

1. +69% higher user interaction rates on average vs. the Innovid pre-roll norm, and +259% higher than standard pre-roll norm;

2. Increased time spent, with an incremental 37 seconds for the average ad interaction - in addition to the pre-roll duration itself;

3. Substantial brand lift for its advertiser partners, including a +45% increase in ad awareness, a +13% lift in brand favorability and a +19% gain in purchase intent, versus the same video ads when running without Innovid interactivity.

Source: On-Air - Nielsen Brand Effect. Custom vignettes/hybrids on television. 1/1/13-8/15/13. Persons 2+. Based on all ad-supported cable entertainment networks in primetime. Digital - Innovid for interaction and time spent campaign results. Norms based on 3Q12 for CPG category expand units. BravoTV.com for interaction(ie. click-thru rate) norm for standard (non-interactive) pre-roll ads in short-form content. Insight Express for brand impact study of CPG advertiser employing video ads with Innovid technology for some placements and standard video ads without Innovid technology for other placements. 11/13/12 - 3/4/13.





  [september 2013]  
S
M
T
W
T
F
S


· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· WATCH WHAT HAPPENS: LIVE (BRAVO)





[10/22/17 - 08:32 AM]
Saturday's Broadcast Ratings: ABC Tops FOX, NBC in College Football Showdown
The Alphabet wins the night in both total viewers and adults 18-49.

[10/21/17 - 08:28 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Holds Onto Demo Crown
"Blue Bloods" and "Hawaii Five-0" lead said categories for the Eye.

[10/20/17 - 11:48 PM]
Development Update: Friday, October 20
Updates include: CBS eyes "Magnum, P.I." as latest reboot series; Jane Lynch targeted for Telepictures talk show; and Raoul Trujillo signs onto FX's "Sons of Anarchy" spin-off.

[10/20/17 - 09:42 AM]
Live + 3 Day Ratings: ABC's "Good Doctor" Tops CBS' "NCIS" and NBC's "This Is Us" as the Season's Most-Watched Drama
ABC further spins the numbers for the week of October 9-15.

[10/20/17 - 09:18 AM]
FXX Scares Up Tricks and Treats for Halloween
FXX will celebrate Halloween with a The Simpsons "Treehouse of Horror" programming event culminating with a 13-hour marathon on Monday, October 31.

[10/20/17 - 08:42 AM]
"Will & Grace" Is the #1 Entertainment Show of the Night in 18-49 and Total Viewers
NBC spins the numbers for Thursday, October 19.

[10/20/17 - 08:15 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Keeps CBS on Top
The Eye claims top honors in both total viewers and adults 18-49.

[10/20/17 - 07:01 AM]
"A Very Pentatonix Christmas" Delivers the Holiday Spirit to NBC on Monday, Nov. 27 at 10 P.M. ET/PT
The one-hour television event will feature a duet with Jennifer Hudson and take viewers on a musical journey filled with joy, heart and laughter as the group performs some of their holiday favorites.

[10/20/17 - 06:50 AM]
"Thursday Night Football" on CBS and NFL Network Scores Another Ratings Increase, Up +5%
CBS spins the numbers for Thursday, October 19.

[10/19/17 - 11:36 PM]
Development Update: Thursday, October 19
Updates include: Hulu gives final season to "Casual"; Steve Buscemi to replace Owen Wilson in "Miracle Workers" at TBS; and Erica Ash to lead BET's new drama "In Contempt."

[10/19/17 - 02:02 PM]
Video: December 15 - "The Ranch" Part 4 Comes to Netflix and the Binge Race Begins
"The Ranch" is the third most binged-raced show on Netflix.

[10/19/17 - 01:30 PM]
All-Star Autism Benefit "Night of Too Many Stars: America Unites for Autism Programs," Hosted by Jon Stewart, to Be Presented Live on HBO Nov. 18
Louis C.K., Stephen Colbert, Abbi Jacobson, Jordan Klepper, Hasan Minhaj, John Mulaney, Olivia Munn, John Oliver and Adam Sandler are among the initial wave of performers.

[10/19/17 - 01:29 PM]
"Bring It!" and "The Rap Game" Return November 24
Lifetime's Friday mainstays will once again air back-to-back beginning at 9:00/8:00c.

[10/19/17 - 12:50 PM]
"2017 CMT Artists of the Year" Special Soars to New Ratings Highs and Ranks as Most Watched in Event History
CMT spins the numbers for Wednesday, October 18.

[10/19/17 - 12:06 PM]
AMC Launches New Virtual Reality App, AMC VR, with Brand-New "The Walking Dead" VR Content
Additionally, timed to "The Walking Dead's" 100th episode, AMC VR will debut an extended 360-degree bonus scene from the Season 8 premiere starring Jeffrey Dean Morgan and Seth Gilliam.