or


[11/20/13 - 09:32 AM]
Nickelodeon Introduces "The Story of Me" Research Study, Providing Inside Look at Today's Emerging Generation of Kids
"We're in an important generational moment as the Millennials age up and these younger, post-millennial kids take their place," said Ron Geraci.

[via press release from Nickelodeon]

NICKELODEON INTRODUCES "THE STORY OF ME" RESEARCH STUDY, PROVIDING INSIDE LOOK AT TODAY'S EMERGING GENERATION OF KIDS

Key Findings Include Kids Value Being "Smart" and "Funny" Above All Else; Their TV Usage is Up; and Gaming is Top Activity Across All Mobile Devices

NEW YORK - Nov. 20, 2013 - In a presentation to advertisers, Nickelodeon released its latest research insights into today's kids--those born since 2005--who are growing up markedly different from the Millennial generation before them. For these kids, whose eldest members are just turning 9, their emerging hallmarks and traits include: being extremely close to their parents, more so than prior generations; having a profound affinity for being seen as smart and funny by peers and family; and creating their own unique relationship to technology.

"We're in an important generational moment as the Millennials age up and these younger, post-millennial kids take their place," said Ron Geraci, Executive Vice President of Research and Planning for Nickelodeon. "As this transition occurs, it's important to identify the new generation's motivators and to understand how these kids engage with the world around them. At Nickelodeon, we are pairing our own original work with reliable third-party data to tell the comprehensive story of today's kids, particularly when it comes to their relationship to tech."

Drawn largely from a proprietary Nickelodeon Consumer Insights study titled "The Story of Me," the presentation at the network's Times Square headquarters compared and contrasted the kids of today with kids of a similar age 10 years ago, as well as highlighting select third-party data about kids' media consumption.

Today's generation of kids is demonstrating defining characteristics that set them apart from generations prior. Select findings and highlights from the presentation include:

MEDIA AND TECHNOLOGY USE*: Kids today are being entertained on multiple devices, but TV still rules, and its importance is growing.

· Media consumption among kids has grown over the past four years to nearly 35 hours per week, presenting an increase of 2.2 hours since 2009.

· TV usage is up 12% versus nine years ago, according to Nielsen, despite the many alternative devices available to them including tablets, computers and games consoles.

· Computer and gaming consoles make up 27% of kids' daily media consumption.

· While tablet adoption rates have increased, their adoption still represents a small slice of the pie, at 8%.

· Though computer and smartphone usage is up among kids, gaming is their number-one activity across devices. 96% of kids say they use their computer for gaming, compared to 88% on the tablet and 86% on the smartphone.

· Three-quarters of kids say they watch short form video on their iDevice, and consuming long-form programming is growing: more than half of kids with an iDevice now watch long-form content, a 23% lift over last year.

FAMILY: Today's kids have Gen Xers as parents, whose intense parenting style creates tight-knit bonds among family members.

· 8 out of 10 kids say they wish they could spend more time with their parents.

· Kids have very close relationships with their siblings, with 7 in 10 saying they love their sibling "no matter what".

· Kids say they trust their mother more than anyone else, with 93% saying they trust her more than their father, doctor, policemen and the President of the United States.

· When it comes to making decisions, 94% of families share everything or most things; and 8 in 10 parents discuss purchases with their kids ahead of time because there are emotional benefits in making decisions together.

PEERS: When it comes to making friends or fitting in, kids believe fitting in with peers is less important than being different, a contrast to the thinking of their predecessors, the Millennials.

· Kids state that being nice, smart and funny are more important than typical status signifiers like clothing and types of music.

· 8 in 10 kids say they care more about getting good grades than being popular.

SELF-PERCEPTION: Most kids today say they are smarter than their peers.

· 8 in 10 kids today believe that they are smarter than most other kids their age.

· Humor is important to this generation, with 74% describing themselves as funny, and 50% ranking themselves between 10 and 11 on an 11-point scale--with 11 representing "very funny".

· Kids say they are happy, and they have a strong sense of self. They believe they are nice to people, smart and that they make their parents happy.

· They are self-assured, with 96% saying they believe they can accomplish anything they want to if they work hard enough.

*Device data was pulled from Nickelodeon's device tracker taken in May of 2013. Cited Nielsen research was taken from data compiled from September 2012 to August 2013.

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in nearly 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).





  [november 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/24/25 - 02:30 PM]
Video: First Look at Upcoming New Drama "Memory of a Killer" Starring Patrick Dempsey and Michael Imperioli - Premiering This January on FOX
Dempsey stars as a hitman, Angelo Doyle, leading a dangerous double life while hiding an even deadlier personal secret - he has developed early onset Alzheimer's.

[10/24/25 - 02:02 PM]
"20/20" Is Friday's Most-Watched Newsmagazine Across the Board
In addition, "20/20" posted its best Adults 25-54 in more than four months.

[10/24/25 - 02:01 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week
"Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.

[10/24/25 - 01:05 PM]
"Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week
The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.

[10/24/25 - 08:01 AM]
Netflix Announces "Hollywood Arts," A Brand-New Spinoff of Hit Live-Action, "Victorious," with Daniella Monet Returning as Star and Executive Producer
The series is set to debut on Netflix in 2026, followed by releases on Nickelodeon and Paramount+.

[10/24/25 - 07:14 AM]
FOX Sports Readies for Major League Baseball's 121st World Series Presented by Capital One
Action leads off Friday, October 24, between the National League and current reigning World champion Los Angeles Dodgers and American League champion Toronto Blue Jays from Rogers Centre in Toronto, Canada, on FOX, FOX Deportes, the FOX Sports App and FOX One.

[10/24/25 - 07:01 AM]
Video: "Love Is Blind" Season 9: The Reunion - Official Trailer - Netflix
Denver singles shake up their search for "the one" and step into the pods, braving twists, turns and love triangles to find their soulmate sight unseen.

[10/24/25 - 07:01 AM]
Experience the Family, the Fun, and the Fantastic! Marvel Studios' "The Fantastic Four: First Steps" Lands Exclusively on Disney+ November 5
Continuing the celebration of Marvel's First Family, the announcement was made live from SpaceCon 2025 in San Antonio, where The Fantastic Four: First Steps Immersive Pop-Up Experience invites attendees to step inside the iconic Baxter Building.

[10/24/25 - 06:00 AM]
The CW Network and Xfinity Celebrate 11 Years of the NASCAR Xfinity Series by Presenting the Third Stage of the Championship Race Commercial-Free
Taking place in Phoenix, Arizona, on Saturday, November 1, the commercial-free stage presented by Xfinity was created to thank the loyal race fans who have supported the NASCAR Xfinity Series for more than a decade - helping the series grow through their unwavering enthusiasm, increased viewership, and continued trackside attendance.

[10/23/25 - 05:01 PM]
Video: "As You Stood By" - Official Trailer - Netflix
When two women plot to end an abusive marriage through murder, an unexpected visitor arrives - threatening to shatter everything they've carefully planned.

[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 02:28 PM]
The 305 Just Got Hotter: "Love & Hip Hop: Miami" Moves to BET Season 7 Premieres Tuesday, November 4 at 8 PM ET/PT
The upcoming seventh season dives deeper than ever into Miami's thriving entertainment scene, following a cast of stars who are rebuilding, rebranding, and redefining success in real time.

[10/23/25 - 01:30 PM]
Critically Acclaimed Noir Thriller, "Dark Winds," to Return to AMC and AMC+ Sunday, February 15
The series' gripping fourth season focuses on the search for a missing Navajo girl, which takes Leaphorn, Chee and Manuelito from the safety of Navajo Nation to the gritty terrain of 1970s Los Angeles in a race against the clock to save her from an obsessive killer with ties to organized crime.

[10/23/25 - 12:01 PM]
Video: BET+ Releases Trailer for Horror Film "A Demon's Revenge"
In the film, following the bloodshed in Belize, Peaches, played by Jhoné Lucas, delves deeper into Caribbean folklore and the terrifying truth that lurks beneath.

[10/23/25 - 12:00 PM]
FOX Entertainment Acquires Equity Stake in Chain, Forging Strategic Partnership with Experiential Food Phenomenon Co-Founded by B.J. Novak
Included in the investment is a first look development deal through Chain Media.