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[04/01/14 - 08:54 AM] A&E Network Greenlights New Docuseries "The Herbert Brothers" (Working Title) Production begins immediately on eight half-hour episodes and the series is slated to premiere this summer. |
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A&E NETWORK GREENLIGHTS NEW DOCUSERIES "THE HERBERT BROTHERS" (WORKING TITLE)
PRODUCTION BEGINS IMMEDIATELY ON 8 HALF-HOUR EPISODES THAT FEATURE A HOMEGROWN ADVERTISING AGENCY FOUNDED BY FIVE BROTHERS WHO WON A SUPER BOWL COMMERCIAL CONTEST
NEW YORK, NY - April 1, 2014 - A&E Network has ordered the new nonfiction series "The Herbert Brothers" (working title) from Zig Zag Productions, it was announced today by David McKillop, General Manager and Executive Vice President of A&E. The series will follow five brothers who launched an advertising empire after creating the #1 Super Bowl commercial. Production begins immediately on eight half-hour episodes and the series is slated to premiere this summer.
Down in Batesville, Indiana, there's a family that runs the number one ad agency in town. Sure, the population is only 6,508, and they're self-proclaimed "nobodies from nowhere." But the Herbert brothers made advertising history when their homemade commercial won the "Doritos Crash the Super Bowl" contest and ranked #1 on the USA Today ad meter. They were up against the best and brightest advertising minds on Madison Avenue. And they won.
The Herbert Brothers took their $1,000,000 winnings, established an advertising agency and continued developing commercials for major companies like Pepsi, Go Daddy and Shasta, to name a few. The five brothers still live and work in their idyllic hometown and enlist help from the locals; their friends act, mom caters, dad builds sets and neighbors help script.
"The Herbert Brothers" is produced by Zig Zag Productions for A&E Network. Executive producers for Zig Zag Productions are Matt Gould, Danny Fenton and Mark Efman. Executive producer for A&E Network is Lily Neumeyer.
About A&E Network
Now reaching 100 million homes, A&E is the home to 100% original content that inspires and challenges audiences to BE ORIGINAL. A&E offers a diverse mix of high quality, uniquely immersive entertainment ranging from the network's original scripted series, including "Bates Motel," and "Longmire" to signature non-fiction franchises, including "Duck Dynasty," "Beyond Scared Straight" and "Storage Wars." The A&E website is located at aetv.com. Follow us on Twitter at twitter.com/aetv and Facebook at facebook.com/AETV.
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[10/24/25 - 02:30 PM] Video: First Look at Upcoming New Drama "Memory of a Killer" Starring Patrick Dempsey and Michael Imperioli - Premiering This January on FOX Dempsey stars as a hitman, Angelo Doyle, leading a dangerous double life while hiding an even deadlier personal secret - he has developed early onset Alzheimer's.
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[10/24/25 - 02:02 PM] "20/20" Is Friday's Most-Watched Newsmagazine Across the Board In addition, "20/20" posted its best Adults 25-54 in more than four months.
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[10/24/25 - 02:01 PM] ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week "Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.
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[10/24/25 - 01:05 PM] "Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.
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[10/24/25 - 08:01 AM] Netflix Announces "Hollywood Arts," A Brand-New Spinoff of Hit Live-Action, "Victorious," with Daniella Monet Returning as Star and Executive Producer The series is set to debut on Netflix in 2026, followed by releases on Nickelodeon and Paramount+.
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[10/24/25 - 07:14 AM] FOX Sports Readies for Major League Baseball's 121st World Series Presented by Capital One Action leads off Friday, October 24, between the National League and current reigning World champion Los Angeles Dodgers and American League champion Toronto Blue Jays from Rogers Centre in Toronto, Canada, on FOX, FOX Deportes, the FOX Sports App and FOX One.
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[10/24/25 - 07:01 AM] Video: "Love Is Blind" Season 9: The Reunion - Official Trailer - Netflix Denver singles shake up their search for "the one" and step into the pods, braving twists, turns and love triangles to find their soulmate sight unseen.
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[10/24/25 - 07:01 AM] Experience the Family, the Fun, and the Fantastic! Marvel Studios' "The Fantastic Four: First Steps" Lands Exclusively on Disney+ November 5 Continuing the celebration of Marvel's First Family, the announcement was made live from SpaceCon 2025 in San Antonio, where The Fantastic Four: First Steps Immersive Pop-Up Experience invites attendees to step inside the iconic Baxter Building.
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[10/24/25 - 06:00 AM] The CW Network and Xfinity Celebrate 11 Years of the NASCAR Xfinity Series by Presenting the Third Stage of the Championship Race Commercial-Free Taking place in Phoenix, Arizona, on Saturday, November 1, the commercial-free stage presented by Xfinity was created to thank the loyal race fans who have supported the NASCAR Xfinity Series for more than a decade - helping the series grow through their unwavering enthusiasm, increased viewership, and continued trackside attendance.
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[10/23/25 - 05:01 PM] Video: "As You Stood By" - Official Trailer - Netflix When two women plot to end an abusive marriage through murder, an unexpected visitor arrives - threatening to shatter everything they've carefully planned.
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[10/23/25 - 02:33 PM] Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.
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[10/23/25 - 01:30 PM] Critically Acclaimed Noir Thriller, "Dark Winds," to Return to AMC and AMC+ Sunday, February 15 The series' gripping fourth season focuses on the search for a missing Navajo girl, which takes Leaphorn, Chee and Manuelito from the safety of Navajo Nation to the gritty terrain of 1970s Los Angeles in a race against the clock to save her from an obsessive killer with ties to organized crime.
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[10/23/25 - 12:01 PM] Video: BET+ Releases Trailer for Horror Film "A Demon's Revenge" In the film, following the bloodshed in Belize, Peaches, played by Jhoné Lucas, delves deeper into Caribbean folklore and the terrifying truth that lurks beneath.
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[10/23/25 - 12:00 PM] FOX Entertainment Acquires Equity Stake in Chain, Forging Strategic Partnership with Experiential Food Phenomenon Co-Founded by B.J. Novak Included in the investment is a first look development deal through Chain Media.
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