or


[06/10/14 - 02:37 PM]
"Sharknado" Merchandise Devouring Over 1,000 Stores from Wal-Mart and Hot Topic to Spencer's
"Sharknado" will be branded on posters, jewelry, Halloween costumes, sleepwear, t-shirts, boxer shorts, socks, swim trunks, car decals, towels and more!

[via press release from Syfy]

"SHARKNADO" MERCHANDISE DEVOURING OVER 1,000 STORES FROM WAL-MART AND HOT TOPIC TO SPENCER'S

MORE THAN 45 PRODUCT CATEGORIES FROM BEACH TOWELS, DRINKWARE, BACKPACKS, JEWELRY, PAJAMAS, SOCKS AND SWIM TRUNKS TO BOXER SHORTS ON THE WAY

"SHARKNADO 2" PREMIERES ON SYFY WEDNESDAY, JULY 30 AT 9PM

NEW YORK - June 10, 2014 - A Sharknado is devouring retail outlets all over the world!

Syfy, The Asylum and Earthbound LLC today announced more than 20 merchandising partners and licensees have been secured for the social media and pop culture global sensation, comprising over 1,000 retail outlets offering more than 45 fin-tastic consumer product categories.

The eagerly anticipated Sharknado 2: The Second One premieres on Syfy Wednesday, July 30 at 9PM (ET/PT) and internationally to Syfy viewers in 86 countries within 24 hours of its U.S. premiere.

Sharknado will be branded on posters, jewelry, Halloween costumes, sleepwear, t-shirts, boxer shorts, socks, swim trunks, car decals, towels, holiday stockings, shot glasses, tumblers, drinkware, backpacks, collectibles and mobile accessories, among other products, in retail outlets from Wal-Mart and Hot Topic to Spencer's.

Top selling Sharknado items include Funko's Sharknado Pop! Vinyl Figure, Sharknado beach towels and Sharknado boys pajamas.

"Whether it's crazy hats, jewelry or boxer shorts, Syfy fans simply can't get enough of Sharknado. We listened. Now we've given them what they want," said Jeff Li, Vice President, Syfy Ventures. "As Sharknado consumed social media last year, now it is swallowing up the world of merchandising. This wide range of products underscores the insatiable public appetite for Sharknado."

"The Sharknado brand has become part of the worldwide vernacular. It is an incredibly fun, exploitive, cult phenomenon. It has shown to be the perfect fit for a wide range of unique merchandise while providing partners with opportunities to increase retail sales. We see Sharknado as an extension of The Asylum's unique brand. Working with Earthbound and Syfy, we are thrilled to have product everywhere including apparel, collectibles and other merchandise worldwide," said David L. Garber, Producer of Sharknado and Sharknado 2.

"Working with Syfy and The Asylum capitalizes on our expertise in defining and implementing effective branding programs to drive business growth for our clients and their partners. The alignment of the Sharknado franchise with its merchandising program provides increased brand recognition," said Jeffrey Cohen, Co-Founder and President of Earthbound LLC.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 96 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation. (Syfy. Imagine Greater.)

The Asylum is one of the world's leading brand-oriented motion picture and television studios. With a focus on high-concept, market-driven entertainment, like Sharknado, The Asylum finances, produces and releases 25 films per year through its direct pipeline to the nation's top retailers and its network of international distribution partners. Since its founding in 1997, The Asylum has released more than 500 films and has built a library of over 200 original productions, including top-rated movie premieres for Syfy, Lifetime and Animal Planet networks

Earthbound LLC (http://www.earthboundllc.com), a full-service global brand management and licensing agency, connects brand owners, licensees and retailers in the home, fashion, lifestyle, food and beverage markets. Clients include Syfy, Isaac Mizrahi, XOXO, Fieldcrest, Charisma, Mark Eisen, Better Homes & Gardens, DuPont, DuPont Kevlar, Chris Madden, Redneck Riviera, Time, Inc., Cooking Light, Southern Living, InStyle Magazines, Major League Gaming, Snuggie, among others.





  [june 2014]  
S
M
T
W
T
F
S


· SHARKNADO (SYFY)
· SHARKNADO 2: THE SECOND ONE (SYFY)









[07/01/15 - 12:45 PM]
"Suits" Continues to Set the Bar High as USA Network Renews the Hit Original Drama for a Sixth Season
"'Suits' has set the bar high in every way and continues to be a strong performer and marquee property for USA," said Chris McCumber.

[07/01/15 - 12:27 PM]
DIY Network's "Building Belushi" Premieres on July 11 at 10 P.M. ET/PT
The six-episode series follows Jim and his team of experts as they build a riverfront retreat cabin outside of Medford in Southern Oregon.

[07/01/15 - 11:38 AM]
Investigation Discovery's "Prison Break: The Manhunt Ends" Airs This Friday at 9/8c
The epic chase for prison escapees David Sweat and Richard Matt is over, however many questions still remain in this investigation.

[07/01/15 - 11:04 AM]
Video: A Special Announcement from "Review's" Forrest MacNeil
The Andy Daly-led comedy kicks off its second season on Thursday, July 30 at 10:00/9:00c.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:35 AM]
A Panel of Celebrities Work Together "To Tell the Truth" on ABC's New Comedic Variety Show
The all new version will take the excitement to another level featuring fun characters from pop culture over the six-episode series.

[07/01/15 - 10:22 AM]
E! Picks Up Hit Series "Botched" for Season Three to Air in 2016
"Botched's" second season mid-season finale airs July 12 at 9:00/8:00c, and the series will return this fall with eight episodes that will conclude season two.

[07/01/15 - 10:16 AM]
Spike Presents an Inside Look at the Life and Career of the Unforgettable and Widely Celebrated Comedic Performer, Chris Farley
"I Am Chris Farley" features interviews with Christina Applegate, Tom Arnold, Dan Aykroyd, Bo Derek, Jon Lovitz, Lorne Michaels, Jay Mohr, Mike Myers, Bob Odenkirk, Bob Saget, Adam Sandler, Molly Shannon, David Spade and more!

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.

[07/01/15 - 09:23 AM]
Academy(R) Award Nominee and Emmy(R) Award Winner Laurence Fishburne to Star as Alex Haley in "Roots"
Fishburne will play Haley, the author of the novel "Roots: The Saga of an American Family," an American family origin story based around the life of Kunta Kinte.

[07/01/15 - 09:01 AM]
International Music Sensation Little Mix to Perform New Single "Black Magic" on "Teen Choice 2015" Live Sunday, August 16, on FOX
In addition, Jack Black, Sarah Hyland, Bethany Mota, Tyler Oakley, Gregg Sulkin, Bella Thorne and R5 are among the Choice Stars scheduled to appear.

[07/01/15 - 08:52 AM]
"I Can Do That" Is Up for a Second Straight Week to Its High Since June 9
NBC spins the numbers for Tuesday, June 30.

[07/01/15 - 08:41 AM]
Tuesday's Broadcast Ratings: Women's World Cup Sparks Demo Victory for FOX
The network edges out NBC for the top spot among adults 18-49.

[07/01/15 - 08:04 AM]
Pawfully Exciting News: Betty White to Host Discovery Family Channel's "Pawgust"
"Pawgust" will also feature the highly anticipated world premiere of Discovery Family's original series "From Wags to Riches with Bill Berloni."