or


[06/10/14 - 02:37 PM]
"Sharknado" Merchandise Devouring Over 1,000 Stores from Wal-Mart and Hot Topic to Spencer's
"Sharknado" will be branded on posters, jewelry, Halloween costumes, sleepwear, t-shirts, boxer shorts, socks, swim trunks, car decals, towels and more!

[via press release from Syfy]

"SHARKNADO" MERCHANDISE DEVOURING OVER 1,000 STORES FROM WAL-MART AND HOT TOPIC TO SPENCER'S

MORE THAN 45 PRODUCT CATEGORIES FROM BEACH TOWELS, DRINKWARE, BACKPACKS, JEWELRY, PAJAMAS, SOCKS AND SWIM TRUNKS TO BOXER SHORTS ON THE WAY

"SHARKNADO 2" PREMIERES ON SYFY WEDNESDAY, JULY 30 AT 9PM

NEW YORK - June 10, 2014 - A Sharknado is devouring retail outlets all over the world!

Syfy, The Asylum and Earthbound LLC today announced more than 20 merchandising partners and licensees have been secured for the social media and pop culture global sensation, comprising over 1,000 retail outlets offering more than 45 fin-tastic consumer product categories.

The eagerly anticipated Sharknado 2: The Second One premieres on Syfy Wednesday, July 30 at 9PM (ET/PT) and internationally to Syfy viewers in 86 countries within 24 hours of its U.S. premiere.

Sharknado will be branded on posters, jewelry, Halloween costumes, sleepwear, t-shirts, boxer shorts, socks, swim trunks, car decals, towels, holiday stockings, shot glasses, tumblers, drinkware, backpacks, collectibles and mobile accessories, among other products, in retail outlets from Wal-Mart and Hot Topic to Spencer's.

Top selling Sharknado items include Funko's Sharknado Pop! Vinyl Figure, Sharknado beach towels and Sharknado boys pajamas.

"Whether it's crazy hats, jewelry or boxer shorts, Syfy fans simply can't get enough of Sharknado. We listened. Now we've given them what they want," said Jeff Li, Vice President, Syfy Ventures. "As Sharknado consumed social media last year, now it is swallowing up the world of merchandising. This wide range of products underscores the insatiable public appetite for Sharknado."

"The Sharknado brand has become part of the worldwide vernacular. It is an incredibly fun, exploitive, cult phenomenon. It has shown to be the perfect fit for a wide range of unique merchandise while providing partners with opportunities to increase retail sales. We see Sharknado as an extension of The Asylum's unique brand. Working with Earthbound and Syfy, we are thrilled to have product everywhere including apparel, collectibles and other merchandise worldwide," said David L. Garber, Producer of Sharknado and Sharknado 2.

"Working with Syfy and The Asylum capitalizes on our expertise in defining and implementing effective branding programs to drive business growth for our clients and their partners. The alignment of the Sharknado franchise with its merchandising program provides increased brand recognition," said Jeffrey Cohen, Co-Founder and President of Earthbound LLC.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 96 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation. (Syfy. Imagine Greater.)

The Asylum is one of the world's leading brand-oriented motion picture and television studios. With a focus on high-concept, market-driven entertainment, like Sharknado, The Asylum finances, produces and releases 25 films per year through its direct pipeline to the nation's top retailers and its network of international distribution partners. Since its founding in 1997, The Asylum has released more than 500 films and has built a library of over 200 original productions, including top-rated movie premieres for Syfy, Lifetime and Animal Planet networks

Earthbound LLC (http://www.earthboundllc.com), a full-service global brand management and licensing agency, connects brand owners, licensees and retailers in the home, fashion, lifestyle, food and beverage markets. Clients include Syfy, Isaac Mizrahi, XOXO, Fieldcrest, Charisma, Mark Eisen, Better Homes & Gardens, DuPont, DuPont Kevlar, Chris Madden, Redneck Riviera, Time, Inc., Cooking Light, Southern Living, InStyle Magazines, Major League Gaming, Snuggie, among others.





  [june 2014]  
S
M
T
W
T
F
S


· SHARKNADO (SYFY)
· SHARKNADO 2: THE SECOND ONE (SYFY)









[08/04/15 - 04:40 PM]
David Alan Grier Gives Paws to the Cowardly Lion in NBC's "The Wiz Live!"
Grier will play the Cowardly Lion, who asks Dorothy if he can join her in her journey down the Yellow Brick Road and ask the Wiz for some courage, which he is severely lacking.

[08/04/15 - 03:22 PM]
Floyd Mayweather to Face Andre Berto Saturday, Sept. 12 at MGM Grand Garden Arena Live on Showtime PPV(R)
If triumphant, Mayweather would match the record of the late heavyweight champion Rocky Marciano, who retired in April 1956 with a record of 49-0.

[08/04/15 - 02:08 PM]
Rousey Wave Swells Numbers for FOX Sports 1
FOX Sports spins the numbers for Saturday, August 1.

[08/04/15 - 12:54 PM]
Syfy and Universal Cable Productions' "The Magicians" Begins Season One Production in Vancouver
The 13 episode season will air in early 2016 on Syfy.

[08/04/15 - 12:07 PM]
Disney's "Descendants" Powers Disney Channel to Primetime Sweep and Over 1-Year Highs
Disney Channel spins the numbers for the week of July 27-August 2.

[08/04/15 - 12:02 PM]
Casting News: "DC's Legends of Tomorrow" Gets Savage
Danish actor Casper Crump has been cast as the immortal Vandal Savage.

[08/04/15 - 11:26 AM]
Animal Planet Runs 12-Hour Marathon of Lion Programming, Dedicated to Cecil the Lion, On August 10 -- World Lion Day
Animal Planet's roaring about World Lion Day to honor the majestic lion - one of the most revered species on the planet - whose numbers are in decline.

[08/04/15 - 11:20 AM]
ABC Announces Kristen Bell Will Host "It's Your 50th Christmas, Charlie Brown" Special, Airing November 30
The anniversary special will celebrate 50 years of the iconic classic that has brought joy and a television watching tradition at the holidays for generations of fans.

[08/04/15 - 11:07 AM]
"48 Hours: Fall from Grace" Is Saturday's #1 Program with Adults 25-54 and Viewers
CBS spins the numbers for Saturday, August 1.

[08/04/15 - 10:37 AM]
Showtime(R) Sets World Television Premiere Date for "Prophet's Prey"
The film, due on Saturday, October 10, focuses on the tyrannical cult leader Warren Jeffs.

[08/04/15 - 10:37 AM]
FOX Sports Telecasts Premier Boxing Champions Under Multi-Year Media Rights Deal
FOX Sports 1 premieres "Toe-to-Toe Tuesdays," a new, live primetime boxing series on Tuesday, Sept. 8 (9:00 PM ET), which continues for a total of 21 shows through the end of June.

[08/04/15 - 10:32 AM]
The Jackson Family Legacy Lives on in New Series, "The Jacksons: Next Generation," Premiering October 2nd on Lifetime
The series focuses on the third generation of the famed Jackson family - Taj, Taryll and TJ - Tito Jackson's sons and nephews of the famed Jackson 5.

[08/04/15 - 10:26 AM]
Video: "Sneaky Pete" Trailer Starring Giovanni Ribisi and Guest Starring Bryan Cranston!
The pilot is executive produced by David Shore, Bryan Cranston and Seth Gordon and will be available on Amazon for free for only 30 days beginning this Friday, August 7.

[08/04/15 - 10:11 AM]
Video: El Rey Network and Miramax(R) Release Robert Rodriguez Featurette from Season Two of the Supernatural Crime Saga "From Dusk Till Dawn: The Series"
Rodriguez gives viewers an exclusive glimpse at the new season.

[08/04/15 - 10:04 AM]
"Drunk History" Season 3 Premieres Tuesday, September 1 at 10:30 p.m. on Comedy Central
Tony Hale, Greg Kinnear, Justin Long, Christopher Meloni, Stephen Merchant and Jason Ritter guest star in the season opener.