or


[06/16/14 - 02:15 PM]
FOX's Hit Culinary Competition Series "MasterChef" Teams with Tumblr for First-of-Its-Kind Collaboration Featuring At-Home Mystery Box Challenge
Fans of the show are encouraged to participate at home and reimagine their own meals using the Mystery Box ingredients and submit their creations to masterchefonfox.tumblr.com.

[via press release from FOX]

FOX'S HIT CULINARY COMPETITION SERIES "MASTERCHEF" TEAMS WITH TUMBLR FOR FIRST-OF-ITS-KIND COLLABORATION FEATURING AT-HOME MYSTERY BOX CHALLENGE

Top Food Bloggers on Tumblr Share Their Culinary Creations Using Mystery Box-Inspired Ingredients

All-New Episode of MASTERCHEF Airs Tonight at 8/7c on FOX

FOX's hit cooking competition series MASTERCHEF has collaborated with media network Tumblr to bring an interactive experience of the signature MASTERCHEF Mystery Box Challenge to MASTERCHEF fans, via top food bloggers on Tumblr.

Starting with the all-new episode of MASTERCHEF airing tonight (8:00-9:00 PM ET/PT) on FOX, fans will get a chance to see what top food bloggers, or "creators," on Tumblr prepare using Mystery Box-inspired ingredients, which Tumblr provided through culinary delivery service, Plated. Tumblr's creators will be tasked with creating their own impressive dishes using the ingredients, while generating visual Tumblr posts of the process and sharing photos with the online food community. The content will be published on the MASTERCHEF Tumblr page at masterchefonfox.tumblr.com and will also be integrated on the MASTERCHEF show page at www.fox.com/masterchef after the Mystery Box Challenge has been revealed in-show.

Fans of the show are encouraged to participate at home and reimagine their own meals using the Mystery Box ingredients and submit their creations to masterchefonfox.tumblr.com. Follow MASTERCHEF on Tumblr at masterchefonfox.tumblr.com and on Twitter @MASTERCHEFonFOX, and "like" the MASTERCHEF page on Facebook at www.facebook.com/MasterChef.

Throughout the season, MASTERCHEF host and judge Gordon Ramsay and fellow judges Joe Bastianich and Graham Elliot challenge the amateur home cooks to create an impressive dish with unknown ingredients in the Mystery Box Challenge.

With more than 3.8 million users engaged in Tumblr's passionate food community every month, this collaboration with MASTERCHEF marks the first time Tumblr has activated its tastemakers around a reality cooking television show. Tumblr's influential food bloggers and their corresponding audiences offer an unparalleled opportunity for MASTERCHEF to engage recipe lovers, food photographers and food enthusiasts around a key element of the show, the Mystery Box Challenge. Also, the collaboration further expands Tumblr's presence in the entertainment space as a social platform that uniquely reaches a growing consumer audience.

"MASTERCHEF has become more than just a viewing experience," stated host, judge and executive producer Gordon Ramsay. "We want people to have the opportunity to participate in challenges at home, and with their friends and family. A first step for many of you to be able to take on a culinary challenge just like having us in your kitchen!"

"We are most interested in creating content campaigns with entertainment companies that are truly unique to Tumblr, and give our amazing creators the audience they deserve," said Sima Sistani, Tumblr's Director of Media Strategy. "FOX's MASTERCHEF is a perfect partner to offer our passionate Tumblr food creators, because the show celebrates the at-home cook, and our creators are everyday home cooks who also happen to be some of Tumblr's most creative users."

"MASTERCHEF fans and Tumblr food bloggers share a passion for the creativity of food and cooking," added Vivi Zigler, President Shine 360 & Digital, Shine America. "This collaboration allows our fans to join in the creative process with fellow food lovers and share what they create from their own kitchen."

In tonight's all-new episode, the competition livens up when the remaining 18 contestants take on an intimidating Mystery Box Challenge featuring live seafood, including lobsters, clams, mussels and scallops. The winner of the challenge will have a significant advantage in the next round and determine which classic dessert the remaining contestants will have to prepare in the elimination round, which will end the competition for one MASTERCHEF contestant.

Additional Tumblr at-home Mystery Box Challenges will coincide with the MASTERCHEF Mystery Box-themed episodes airing throughout the season. These upcoming Mystery Box Challenges will feature Alaskan King Salmon, everyday ingredients and luxury ingredients, apples and a family-inspired dish. More content and challenges can be found at masterchefonfox.tumblr.com.

MASTERCHEF is produced by Shine America and One Potato Two Potato and is based on the format created by Franc Roddam and Shine. Shine International handles distribution for the MASTERCHEF format. Elisabeth Murdoch, Eden Gaha, Paul Franklin, Robin Ashbrook, Gordon Ramsay, Adeline Ramage Rooney, Patricia Llewellyn and Ben Adler serve as executive producers.

About Tumblr:

Tumblr is a media network powered by an army of independent creators and home to an audience of more than 300 million unique visitors. Founded by David Karp in 2007, Tumblr is headquartered in New York City.

About Plated:

Plated delivers ready-to-cook ingredients and chef-designed recipes to your door so that you can create a delicious meal without the hassles of recipe hunting and grocery shopping. All of the fresh, specialty ingredients arrive pre-portioned so that you can relax and enjoy the cooking experience!

About Shine America:

Shine America is the U.S. division of Shine Group, an award-winning global production and distribution organization with 30 production companies across 12 countries. Shine America is a leading television studio that creates inspired and compelling programming including current unscripted series MASTERCHEF (FOX), MASTERCHEF JUNIOR (FOX), "The Biggest Loser" (NBC), "Minute to Win It" (GSN), "The Face" (Oxygen), RIOT (FOX), "Restaurant Kickstart" (CNBC) and "Fake-Off" (TruTV). Scripted series include Peabody Award-winning "The Bridge" (FX), as well as upcoming dramas GRACEPOINT (FOX) and "Utopia" (HBO). Shine America incorporates several divisions including unscripted format label Ardaban, which develops and distributes original content to the U.S. marketplace including series "Beat The House" (HGTV) and "The One That Got Away" (TLC). The global Shine 360° division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine Group's distribution arm, Shine International, distributes Shine America's extensive library of programming and formats to more than 150 countries

About One Potato Two Potato:

Renowned for award-winning original programming, the company produces high-quality TV shows on both sides of the Atlantic, including the smash-hit HOTEL HELL, which was the highest-rated new network show of summer 2012 and whose second season returns to FOX in July; the blockbuster MASTERCHEF and new hit MASTERCHEF JUNIOR, both for FOX; major food competition series "Food Court Wars," the second season of which is currently airing; "Best New Restaurant," a new cable series premiering soon, as well as massive U.K. hit "Gordon Ramsay Behind Bars" and "Gordon Ramsay's Great Escape," for Channel 4; and "My Kitchen," for UKTV's Good Food Channel.





  [june 2014]  
S
M
T
W
T
F
S


· MASTERCHEF (FOX)





[08/18/17 - 12:05 PM]
Walkers Are Invading AMC for "The Walking Dead" Multi-Weekend Marathon Event Beginning Sunday, August 20 at 9:00 A.M. ET/PT
Plus: look for "The Walking Dead: Season 8 Preview Special" on Sunday, September 10.

[08/18/17 - 11:29 AM]
MTV Announces New Host Terrence J. and Cast for Its Hit Matchmaking Series "Are You the One?" Premiering Wednesday, September 20th at 10:00 P.M. ET/PT
Before the premiere, audiences can get a sneak peek at the new cast in an audition tape casting special, airing Wednesday, September 13.

[08/18/17 - 09:54 AM]
Viceland Announces Fall Line-Up with New Shows & Returning Favorites
Returning are network staples "Bong App├ętit" with Abdullah Saeed, Vanessa Lavorato and Ry Pritchard, "Weediquette" with Krishna Andavolu, "Cyberwar" with Ben Makuch, and "Hamilton's Pharmacopeia" with Hamilton Morris.

[08/18/17 - 09:01 AM]
Viola Davis and Julius Tennon to Executive-Produce One-Hour Telecast "EIF Presents: XQ Super School Live" to Inspire the Public to Rethink High School and Explore Ways to Prepare Students for Careers of the Future
The one-hour special will air across ABC, CBS, FOX and NBC on Friday, September 8 at 8:00/7:00c.

[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:20 AM]
Video: WE tv Releases Cast & Sneak Peek for Season 9 of Hit Series "Marriage Boot Camp Reality Stars"
The season will feature a brand new house of dysfunctional couples including Kailyn Lowry and Javi Marroquin, Bobby Panahi and Asifa Mirza, Juelia Kinney and JJ Lane, Peter Gunz and Amina Buddafly & Mehgan James and DeAndre Perry.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/18/17 - 07:49 AM]
Car Pros Make Room for the Under "Dogs" in Discovery's All-New Series "Gear Dogs (WT)"
The series, formerly known as "House of Cars," premieres Monday, September 4 at 10:00/9:00c on the cable channel.

[08/17/17 - 12:55 PM]
Buddy and His Team of Skilled Bakers Return to TLC's "Cake Boss," with Early Premieres on the Network's TV Everywhere Platform, TLC GO
Look for five new episodes becoming available on TLC GO this Friday, August 18 and an additional five episodes on Friday, August 25.

[08/17/17 - 12:45 PM]
Freeform Gets Its Wings with First Original Christmas Movie, "Angry Angel," from Sony Pictures Television
From Golden Globe-nominated director and writer Will Gluck, the two-hour special holiday feature stars Jason Biggs, Brenda Song, Ricky Mabe, Andrew Bachelor and Andy Favreau.

[08/17/17 - 12:34 PM]
TBS's "Conan" Heads to Israel for a Special Primetime Episode to Air September 19
O'Brien plans to visit Tel Aviv and Jerusalem among other locales to be announced in the coming weeks.

[08/17/17 - 12:26 PM]
National Geographic Goes Inside ISIS in Powerful New Drama, "The State"
A compelling fictional story based on extensive research, "The State" follows the experiences of four young British men and women who have left their lives behind to join ISIS in Raqqah, Syria.

[08/17/17 - 12:20 PM]
Paramount Network's "Yellowstone" Starring Kevin Costner Begins Production on Location in Utah
The 10-episode series will be shot near Park City through December.

[08/17/17 - 12:10 PM]
truTV Announces Season Two Greenlight for 2017's Fastest Growing New Comedy - "I'm Sorry"
Season two of the half-hour comedy will return to truTV in 2018.

[08/17/17 - 11:06 AM]
MTV to Premiere "Dare to Live" with World Renowned Videographer Rory Kramer
The Chainsmokers, Rae Sremmurd, Shawn Mendes, Martin Garrix, Steve Aoki, Krewella, Khalid and Iggy Azalea are among the featured artists.