or


[06/16/14 - 02:15 PM]
FOX's Hit Culinary Competition Series "MasterChef" Teams with Tumblr for First-of-Its-Kind Collaboration Featuring At-Home Mystery Box Challenge
Fans of the show are encouraged to participate at home and reimagine their own meals using the Mystery Box ingredients and submit their creations to masterchefonfox.tumblr.com.

[via press release from FOX]

FOX'S HIT CULINARY COMPETITION SERIES "MASTERCHEF" TEAMS WITH TUMBLR FOR FIRST-OF-ITS-KIND COLLABORATION FEATURING AT-HOME MYSTERY BOX CHALLENGE

Top Food Bloggers on Tumblr Share Their Culinary Creations Using Mystery Box-Inspired Ingredients

All-New Episode of MASTERCHEF Airs Tonight at 8/7c on FOX

FOX's hit cooking competition series MASTERCHEF has collaborated with media network Tumblr to bring an interactive experience of the signature MASTERCHEF Mystery Box Challenge to MASTERCHEF fans, via top food bloggers on Tumblr.

Starting with the all-new episode of MASTERCHEF airing tonight (8:00-9:00 PM ET/PT) on FOX, fans will get a chance to see what top food bloggers, or "creators," on Tumblr prepare using Mystery Box-inspired ingredients, which Tumblr provided through culinary delivery service, Plated. Tumblr's creators will be tasked with creating their own impressive dishes using the ingredients, while generating visual Tumblr posts of the process and sharing photos with the online food community. The content will be published on the MASTERCHEF Tumblr page at masterchefonfox.tumblr.com and will also be integrated on the MASTERCHEF show page at www.fox.com/masterchef after the Mystery Box Challenge has been revealed in-show.

Fans of the show are encouraged to participate at home and reimagine their own meals using the Mystery Box ingredients and submit their creations to masterchefonfox.tumblr.com. Follow MASTERCHEF on Tumblr at masterchefonfox.tumblr.com and on Twitter @MASTERCHEFonFOX, and "like" the MASTERCHEF page on Facebook at www.facebook.com/MasterChef.

Throughout the season, MASTERCHEF host and judge Gordon Ramsay and fellow judges Joe Bastianich and Graham Elliot challenge the amateur home cooks to create an impressive dish with unknown ingredients in the Mystery Box Challenge.

With more than 3.8 million users engaged in Tumblr's passionate food community every month, this collaboration with MASTERCHEF marks the first time Tumblr has activated its tastemakers around a reality cooking television show. Tumblr's influential food bloggers and their corresponding audiences offer an unparalleled opportunity for MASTERCHEF to engage recipe lovers, food photographers and food enthusiasts around a key element of the show, the Mystery Box Challenge. Also, the collaboration further expands Tumblr's presence in the entertainment space as a social platform that uniquely reaches a growing consumer audience.

"MASTERCHEF has become more than just a viewing experience," stated host, judge and executive producer Gordon Ramsay. "We want people to have the opportunity to participate in challenges at home, and with their friends and family. A first step for many of you to be able to take on a culinary challenge just like having us in your kitchen!"

"We are most interested in creating content campaigns with entertainment companies that are truly unique to Tumblr, and give our amazing creators the audience they deserve," said Sima Sistani, Tumblr's Director of Media Strategy. "FOX's MASTERCHEF is a perfect partner to offer our passionate Tumblr food creators, because the show celebrates the at-home cook, and our creators are everyday home cooks who also happen to be some of Tumblr's most creative users."

"MASTERCHEF fans and Tumblr food bloggers share a passion for the creativity of food and cooking," added Vivi Zigler, President Shine 360 & Digital, Shine America. "This collaboration allows our fans to join in the creative process with fellow food lovers and share what they create from their own kitchen."

In tonight's all-new episode, the competition livens up when the remaining 18 contestants take on an intimidating Mystery Box Challenge featuring live seafood, including lobsters, clams, mussels and scallops. The winner of the challenge will have a significant advantage in the next round and determine which classic dessert the remaining contestants will have to prepare in the elimination round, which will end the competition for one MASTERCHEF contestant.

Additional Tumblr at-home Mystery Box Challenges will coincide with the MASTERCHEF Mystery Box-themed episodes airing throughout the season. These upcoming Mystery Box Challenges will feature Alaskan King Salmon, everyday ingredients and luxury ingredients, apples and a family-inspired dish. More content and challenges can be found at masterchefonfox.tumblr.com.

MASTERCHEF is produced by Shine America and One Potato Two Potato and is based on the format created by Franc Roddam and Shine. Shine International handles distribution for the MASTERCHEF format. Elisabeth Murdoch, Eden Gaha, Paul Franklin, Robin Ashbrook, Gordon Ramsay, Adeline Ramage Rooney, Patricia Llewellyn and Ben Adler serve as executive producers.

About Tumblr:

Tumblr is a media network powered by an army of independent creators and home to an audience of more than 300 million unique visitors. Founded by David Karp in 2007, Tumblr is headquartered in New York City.

About Plated:

Plated delivers ready-to-cook ingredients and chef-designed recipes to your door so that you can create a delicious meal without the hassles of recipe hunting and grocery shopping. All of the fresh, specialty ingredients arrive pre-portioned so that you can relax and enjoy the cooking experience!

About Shine America:

Shine America is the U.S. division of Shine Group, an award-winning global production and distribution organization with 30 production companies across 12 countries. Shine America is a leading television studio that creates inspired and compelling programming including current unscripted series MASTERCHEF (FOX), MASTERCHEF JUNIOR (FOX), "The Biggest Loser" (NBC), "Minute to Win It" (GSN), "The Face" (Oxygen), RIOT (FOX), "Restaurant Kickstart" (CNBC) and "Fake-Off" (TruTV). Scripted series include Peabody Award-winning "The Bridge" (FX), as well as upcoming dramas GRACEPOINT (FOX) and "Utopia" (HBO). Shine America incorporates several divisions including unscripted format label Ardaban, which develops and distributes original content to the U.S. marketplace including series "Beat The House" (HGTV) and "The One That Got Away" (TLC). The global Shine 360° division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine Group's distribution arm, Shine International, distributes Shine America's extensive library of programming and formats to more than 150 countries

About One Potato Two Potato:

Renowned for award-winning original programming, the company produces high-quality TV shows on both sides of the Atlantic, including the smash-hit HOTEL HELL, which was the highest-rated new network show of summer 2012 and whose second season returns to FOX in July; the blockbuster MASTERCHEF and new hit MASTERCHEF JUNIOR, both for FOX; major food competition series "Food Court Wars," the second season of which is currently airing; "Best New Restaurant," a new cable series premiering soon, as well as massive U.K. hit "Gordon Ramsay Behind Bars" and "Gordon Ramsay's Great Escape," for Channel 4; and "My Kitchen," for UKTV's Good Food Channel.





  [june 2014]  
S
M
T
W
T
F
S


· MASTERCHEF (FOX)





[04/25/18 - 01:29 PM]
EPIX Orders Drama Series "Godfather of Harlem"
Written and executive produced by Chris Brancato and Paul Eckstein, the 10-episode series will star Oscar(R) winner Forest Whitaker who will also executive produce through his company Significant Productions.

[04/25/18 - 01:06 PM]
Ready, Set, Bingo! Play Live Bingo on IFC Thursday Nights
Viewers can play along live by watching the "Bingo Breaks," with balls called by actual IFC employees and special guests, for a chance to win a special "slightly off" prize each week.

[04/25/18 - 11:44 AM]
Investigation Discovery to Air Updated "People Magazine Investigates" Special Regarding the Capture of the Suspected Golden State Killer
Said installment will air this Friday, April 27 at 10:00/9:00c and Sunday, April 29 at 8:00/7:00c.

[04/25/18 - 11:06 AM]
Lifetime Kicks Off June with Two Unscripted Premieres - "Live PD Presents: Women on Patrol" & "Escaping Polygamy"
Look for both series back-to-back beginning Monday, June 4 at 9:00/8:00c.

[04/25/18 - 11:01 AM]
Video: New Key Art and Trailer Revealed for TNT's "Animal Kingdom"
Season three of this bold, adrenaline-fueled hit drama premieres Tuesday, May 29.

[04/25/18 - 11:00 AM]
ABC Announces May Sweeps Programming, Airing Through May 23
On May 21, the winners of "Dancing with the Stars: Athletes" and "American Idol" will be crowned.

[04/25/18 - 10:55 AM]
"Monster Week" Returns to Animal Planet Memorial Day Weekend
Highlights include a two-hour "Finding Bigfoot" special on Sunday, May 27.

[04/25/18 - 10:01 AM]
Discovery's All-New Series "Sticker Shock" Revs Up with Special Premiere Airing Monday, April 30
The series continues with its regular schedule on Wednesday, May 2 at 10:00/9:00c.

[04/25/18 - 09:05 AM]
Sadie Stanley and Sean Giambrone to Star in Live-Action "Kim Possible" Disney Channel Original Movie
The comedy-adventure will go into production this summer and is set to debut in 2019.

[04/25/18 - 09:04 AM]
Nickelodeon Brings Back "Double Dare" in Brand-New Series!
With "Double Dare" remaining an iconic touchstone for its original millennial audiences, the new version will feature the gameplay and challenges they remember, as well as appearances from blasts from the past and stars from today.

[04/25/18 - 09:02 AM]
Video: Welcome Back to Winchester! Netflix's "Dear White People" Vol. 2 Launches May 4
Get a glimpse at the much-anticipated new season with the official season two trailer here.

[04/25/18 - 09:01 AM]
NASCAR(R) Champion Dale Earnhardt Jr. and Wife Amy Race to Home Reno Victory in New DIY Network Series "Renovation Realities: Dale Jr. & Amy"
The four-episode series, which premieres Saturday, June 2, will showcase Dale Jr.'s love of home improvement and Amy's design expertise as they overcome the trials of this massive renovation.

[04/25/18 - 09:00 AM]
Pop Celebrates Five Consecutive Years of Growth with New Upfront Programming Slate
"We are heading into this year's upfront with an ever-growing linear television audience, a premium slate of original content with A-list talent, and carriage across all major distributors and almost every over-the-top service," said Brad Schwartz.

[04/25/18 - 08:17 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos "Roseanne" Marathon
The Alphabet's four encores still manage to hold off the competition among adults 18-49.

[04/25/18 - 07:57 AM]
Cooking Channel Heats Up Primetime with a Hot New Season of "Man Fire Food"
The 13 new episodes kick off Wednesday, May 30 with flaming bold flavors.