[06/16/14 - 06:01 AM]
Mattel's Spellbinding Fairytale Ever After High(TM) Unfolds as a Netflix Original Series for Kids
The Netflix original series will be preceded by Ever After High(TM) Spring Unsprung, a new movie, in early 2015, and 12 episodes of Ever After High(TM) the series will follow.

[via press release from Netflix]

Mattel's Spellbinding Fairytale Ever After High(TM) Unfolds as a Netflix Original Series for Kids

Fans Will Spellabrate as New Series Debuts Worldwide On Netflix in 2015

LOS ANGELES and BEVERLY HILLS, Calif., June 16, 2014 -- Netflix Inc. (Nasdaq: NFLX) and Mattel, Inc. (Nasdaq: MAT) today announced an all-new and wicked animated original series for kids of all ages based on the spelltacular Mattel franchise, Ever After High(TM). The new animated series will premiere in all Netflix territories in early 2015.

"The engaging and magical storylines of Ever After High make it a great addition to our growing slate of original kids programming," said Ted Sarandos, Chief Content Officer for Netflix. "Mattel has a track record of making high quality animated programs and we're excited to extend our relationship, bringing our members the enchanting world of Ever After High."

"Today's kids want to watch their favorite characters anywhere and everywhere they are. Netflix is the perfect home for developing and expanding the already enchanting world of Ever After High," said Michael Riley, Vice President Franchise Development and Content Distribution at Mattel. "We're excited to be working with Netflix and for the show to be a part of its growing portfolio of original kids programming."

The Netflix original series will be preceded by Ever After High(TM) Spring Unsprung, a new movie, in early 2015, and 12 episodes of Ever After High(TM) the series will follow. Both will feature the royally rebellious and spellbinding stories of the Ever After High(TM) students with new twists, turns and character introductions for current and new fans to enjoy.

About Ever After High:

Classic fairytales have been flipped on their crown! Ever After High(TM) tells the page-turning story of the teenage sons and daughters of well-known fairytale legends. From Apple White(TM) (daughter of Snow White) to Raven Queen(TM) (daughter of the Evil Queen), Ever After High(TM) features creative, original storylines and characters brought to life in innovative ways. From entertainment and animated webisodes, to detailed fashion dolls, best-selling books, a mesmerizing interactive music video, spellbinding consumer products, and more these fairytale teens will share their stories of courage and confidence with fans as they discover the story of one's life is not written in permanent ink. Produced by Mattel Playground Productions, Ever After High(TM) animated short-form webisodes are currently available on Netflix and EverAfterHigh.com.

About Netflix

Netflix is the world's leading Internet television network with over 48 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series. For a low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

About Playground Productions:

Mattel Playground Productions is the strategic creative storytelling division for Mattel Brands. Playground Productions serves to build, shape and develop compelling multi-platform storylines for Mattel, its partners and the company's diverse portfolio of brands. Spanning movies, TV and today's hottest digital distribution platforms, Mattel Playground Productions is comprised of world-class talent with extensive experience within the entertainment ecosystem.

About Mattel:

The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie(R), the most popular fashion doll ever produced, Hot Wheels(R), Monster High(R), American Girl(R), Thomas & Friends(R) and Fisher-Price(R) brands, including Little People(R) and Power Wheels(R), MEGA(R) Brands, including MEGA BLOKS(R) and RoseArt(R), as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

  [june 2014]  


[10/09/15 - 04:00 PM]
NBC Picks Up the Back Nine Episodes of "Blindspot"
The drama has scored as the fall season's #1-rated new series in adults 18-49.

[10/09/15 - 03:50 PM]
MTV's "Teen Wolf" Sinks Teeth Into New York Comic Con, Reveals New Trailer, New Night and a Shocking Return
The series will return to MTV for the second half of season five on a brand new day Tuesday, January 5 at 9:00/8:00c.

[10/09/15 - 02:35 PM]
CBS Orders "American Gothic," A New Drama Series from Steven Spielberg's Amblin Television and CBS Television Studios, For Broadcast in Summer 2016
Justin Falvey and Darryl Frank of Amblin Television, James Frey of Full Fathom Five and Corinne Brinkerhoff, who is writing the script, will serve as executive producers.

[10/09/15 - 01:27 PM]
"Blindspot" Is Television's #1 Gainer in Total Viewers for a 2nd Straight Week
NBC further spins the numbers for Sunday, October 4 and Monday, October 5.

[10/09/15 - 12:51 PM]
Disney XD Orders Second Season of Animated Series "Marvel's Guardians of the Galaxy"
"Marvel's Guardians of the Galaxy" season two is currently in production and slated to premiere in 2017.

[10/09/15 - 12:36 PM]
Pop on Over to Joy Behar's Place for Some "Late Night Joy" on TLC
The series is produced by True Entertainment and Behar's JoyBee Productions.

[10/09/15 - 12:24 PM]
Academy Award Nominee Bradley Cooper Returns as Sen. Edward Morra, On "Limitless," Tuesday, Oct. 27
The news was announced today by executive producer Craig Sweeny at the series' New York Comic Con panel at the Hammerstein Ballroom in New York City.

[10/09/15 - 10:55 AM]
CBS News Continues to Grow in Audiences and Key Demographics
CBS News spins the numbers for the week of September 28-October 4.

[10/09/15 - 10:41 AM]
ABC to Bump "Beyond the Tank" Indefinitely; "Shark Tank" Repeat Set for Tuesday, October 13
The Alphabet will encore the season premiere of the parent series this Tuesday at 10:00/9:00c.

[10/09/15 - 10:18 AM]
Esquire Network Orders New High-Octane Competition Series "Team Ninja Warrior"
For the first time in ninja history, the mother of all obstacle courses is now built for two.

[10/09/15 - 10:18 AM]
With L+3 Added, CBS Has Four of the Week's Top Five and Seven of the Top 10 Scripted Broadcasts
CBS further spins the numbers for the week of September 28-October 4.

[10/09/15 - 09:57 AM]
"Fear the Walking Dead" Delivers the Highest-Rated First Season of Any Series in Cable History Among Total Viewers and All Key Demos
AMC spins the numbers for the season to date.

[10/09/15 - 09:36 AM]
Live + 3 Day Ratings: ABC's "Quantico" Is the Season's First New Scripted Show to Grow Over Its Debut in Adults 18-49
ABC further spins the numbers for Sunday, October 4.

[10/09/15 - 09:20 AM]
ABC Family Announces January 2016 Premiere Date for Its Returning Hit Series "Pretty Little Liars"
In advance of the celebrated return of the fan favorite, the network will also air "Pretty Little Liars: 5 Years Forward," a one-hour behind-the-scenes glimpse at the highly anticipated series time jump on Tuesday, November 24.

[10/09/15 - 09:06 AM]
Disney's "The Lion Guard: Return of the Roar" Primetime Television Movie Event to Air on Disney Channel
"The Lion Guard" television series will premiere in early 2016.