[06/16/14 - 06:01 AM]
Mattel's Spellbinding Fairytale Ever After High(TM) Unfolds as a Netflix Original Series for Kids
The Netflix original series will be preceded by Ever After High(TM) Spring Unsprung, a new movie, in early 2015, and 12 episodes of Ever After High(TM) the series will follow.

[via press release from Netflix]

Mattel's Spellbinding Fairytale Ever After High(TM) Unfolds as a Netflix Original Series for Kids

Fans Will Spellabrate as New Series Debuts Worldwide On Netflix in 2015

LOS ANGELES and BEVERLY HILLS, Calif., June 16, 2014 -- Netflix Inc. (Nasdaq: NFLX) and Mattel, Inc. (Nasdaq: MAT) today announced an all-new and wicked animated original series for kids of all ages based on the spelltacular Mattel franchise, Ever After High(TM). The new animated series will premiere in all Netflix territories in early 2015.

"The engaging and magical storylines of Ever After High make it a great addition to our growing slate of original kids programming," said Ted Sarandos, Chief Content Officer for Netflix. "Mattel has a track record of making high quality animated programs and we're excited to extend our relationship, bringing our members the enchanting world of Ever After High."

"Today's kids want to watch their favorite characters anywhere and everywhere they are. Netflix is the perfect home for developing and expanding the already enchanting world of Ever After High," said Michael Riley, Vice President Franchise Development and Content Distribution at Mattel. "We're excited to be working with Netflix and for the show to be a part of its growing portfolio of original kids programming."

The Netflix original series will be preceded by Ever After High(TM) Spring Unsprung, a new movie, in early 2015, and 12 episodes of Ever After High(TM) the series will follow. Both will feature the royally rebellious and spellbinding stories of the Ever After High(TM) students with new twists, turns and character introductions for current and new fans to enjoy.

About Ever After High:

Classic fairytales have been flipped on their crown! Ever After High(TM) tells the page-turning story of the teenage sons and daughters of well-known fairytale legends. From Apple White(TM) (daughter of Snow White) to Raven Queen(TM) (daughter of the Evil Queen), Ever After High(TM) features creative, original storylines and characters brought to life in innovative ways. From entertainment and animated webisodes, to detailed fashion dolls, best-selling books, a mesmerizing interactive music video, spellbinding consumer products, and more these fairytale teens will share their stories of courage and confidence with fans as they discover the story of one's life is not written in permanent ink. Produced by Mattel Playground Productions, Ever After High(TM) animated short-form webisodes are currently available on Netflix and EverAfterHigh.com.

About Netflix

Netflix is the world's leading Internet television network with over 48 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series. For a low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

About Playground Productions:

Mattel Playground Productions is the strategic creative storytelling division for Mattel Brands. Playground Productions serves to build, shape and develop compelling multi-platform storylines for Mattel, its partners and the company's diverse portfolio of brands. Spanning movies, TV and today's hottest digital distribution platforms, Mattel Playground Productions is comprised of world-class talent with extensive experience within the entertainment ecosystem.

About Mattel:

The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie(R), the most popular fashion doll ever produced, Hot Wheels(R), Monster High(R), American Girl(R), Thomas & Friends(R) and Fisher-Price(R) brands, including Little People(R) and Power Wheels(R), MEGA(R) Brands, including MEGA BLOKS(R) and RoseArt(R), as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

  [june 2014]  


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