CMT, MTV AND VH1 SIMULTANEOUSLY PREMIERE MIRANDA LAMBERT AND CARRIE UNDERWOOD'S HIGHLY ANTICIPATED NEW MUSIC VIDEO "SOMETHIN' BAD"
NASHVILLE - June 25, 2014 - Somethin' good hit CMT, MTV and VH1 this morning. The three Viacom Music Group channels today premiered Miranda Lambert and Carrie Underwood's brand new video "Somethin' Bad" in a cross-channel, cross-platform world premiere event at 6 a.m. ET/PT. The video debuted simultaneously across the channels and their corresponding websites CMT.com, MTV.com and VH1.com, reaching more than 100 million viewers across the three networks. The video is now live exclusively at MirandaLambert.CMT.com and CarrieUnderwood.CMT.com. The video can also be found on CMT Artists App, Palladia, and the network's 24/7 digital music channel, CMT Pure. "Somethin' Bad" is the second single from Lambert's record-breaking fifth album, "Platinum."
The video premiere comes on the heels of the powerhouse duo's high-energy performance of "Somethin' Bad" on the 2014 CMT MUSIC AWARDS. CMT also gave fans their first chance to listen to Miranda Lambert's now record-breaking album, "Platinum," with a sneak listen to eight tracks from the album. The stream was promoted across all of CMT, MTV and VH1's digital platforms, and now ranks as the #1 most-streamed album ever on CMT Artists.
"Somethin' Bad" will enter CMT HOT 20 COUNTDOWN on Saturday, June 28 at 11 a.m. ET/PT. The video premiere will be promoted across all of CMT's digital platforms, including CMT.com, CMT App, CMT Mobile, CMT Radio Networks and to the network's more than 11 million social media fans. In addition, CMT and CMT Pure will air triple shots of Miranda and Carrie's videos all morning during scheduled music video hours. MTV and VH1' social media platforms will also promote the premiere.
Grammy Award winning singer-songwriter Miranda Lambert is the reigning four-time CMA and reigning five-time ACM Female Vocalist of the Year. She's the first to win five consecutive ACM trophies for Female Vocalist. Her new album Platinum, debuted at #1 on the Billboard Top 200 and at #1 on the Billboard Country Album chart. Miranda is the first country artist in the 50-year history of the Billboard Country Chart to have each of her first five albums debut at # 1. All four of her previous albums have been certified Platinum. In addition to her award winning music, Miranda has designed a shoe line that is available at DSW, and other retailers across the country. She also dedicates much of her time to her MuttNation Foundation. She also owns two life style boutiques, general stores she named, The Pink Pistol. The stores are located in her hometown of Lindale, TX and Tishomingo, OK.
Carrie Underwood emerged from the promise of her 2005 "American Idol" win to become a true multi-format, multimedia superstar, spanning achievements in film, television and music, where the six-time Grammy Award winner has amassed more than 70 major honors, sold more than 15 million albums worldwide and recorded 18 No. 1 singles, nine of which she co-wrote. The first female artist to be twice named the Academy of Country Music's Entertainer of the Year, Underwood was recognized as "Pollstar's" Top Female Country Touring Artist for each of her headlining tours in 2008, 2010 and 2012. Her four albums, "Some Hearts," "Carnival Ride," "Play On" and Blown Away - each certified platinum or multi-platinum, and each an American Music Awards winner as Country Album of the Year - tallied 38 weeks at No. 1 on Billboard's Top Country Albums chart with songs that have now been streamed more than 800 million times worldwide. A proud member of the Grand Ole Opry since 2008, Underwood last year became the musical voice of primetime television's No. 1 program, "Sunday Night Football," co-hosted the CMA Awards for the sixth consecutive year and starred as Maria in NBC's three-hour holiday blockbuster, "The Sound of Music Live!," whose airings attracted 44 million viewers.
CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT, CMT.com and CMT Radio offer an unparalleled mix of music, news, live concerts and series and are the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT App, CMT Mobile and CMT VOD.