[06/25/14 - 11:21 AM]
Rob Dyrdek and His Production Company Super Jacket Sign Multi-Year Deal with MTV
The deal includes the return of "Rob Dyrdek's Fantasy Factory" for a seventh season and additional seasons of the hit series "Ridiculousness."

[via press release from MTV]


Includes "Snack-Off," Additional Seasons of "Ridiculousness" and "Fantasy Factory" and Pilot Development Deal

Santa Monica, CA (June 25, 2014) - MTV has closed a multi-year production deal with Rob Dyrdek and his company Super Jacket. In addition to developing a pilot, the deal includes the return of "Rob Dyrdek's Fantasy Factory" for a seventh season and additional seasons of the hit series "Ridiculousness." His newest hilarious competition series for MTV "Snack-Off," will debut with a one-hour special on Thursday, July 10th at 10:30 p.m. ET/PT, following the season five premiere of "Ridiculousness" at 10:00 p.m. ET/PT. This will mark a career milestone for Dyrdek with three series in production or airing on the network.

"Rob Dyrdek is an essential part of MTV. From 'Rob & Big' to 'Fantasy Factory,' 'Ridiculousness' and now 'Snack-Off,' Rob has an undeniable appeal to millennials," said MTV President of Programming Susanne Daniels. "He is a creative force with a unique ability to connect with the audience - whether he is in front of or behind the camera. We are truly thrilled to continue our long and successful relationship with Rob."

"MTV has a been a great partner over the years. I'm truly grateful for the platform they've provided for me to create and refine compelling, entertaining media at the highest level. This next chapter will allow myself, Shane Nickerson, and the rest of the Super Jacket team to scale our style of production - inspiring people and making them laugh. We look forward to continually delivering amazing content for years to come," said Rob Dyrdek.

Dyrdek and MTV have enjoyed a long and close relationship for more than eight years. He has executive produced, hosted or starred in four successful series for MTV, beginning with the hilarious modern day odd couple "Rob & Big" which launched in 2006 and ran for three seasons. "Fantasy Factory," a series where Rob and his crew go on the most outrageous and insane adventures on television, debuted in 2009 to successful ratings and is now entering its seventh season. "Ridiculousness," a hit viral series which premiered in 2010 quickly found a loyal audience and is returning for a fifth season on Thursday, July 10th at 10:00 p.m. ET/PT. His most recent collaboration with MTV is the new hilarious competition series "Snack-Off," which will premiere season one on July 10th at 10:30 p.m. ET/PT following "Ridiculousness."

"Snack-Off," the new hilarious competition series from the belly of mastermind Rob Dyrdek, brings food and laughter to MTV. Amateur chefs take everyday munchies and battle it out using creativity in the kitchen to transform snack foods into full-fledged meals. In each half hour episode, host Eddie Huang brings his snack-expertise to help guide contestants through a series of unique challenges which range from making an entrée using potato chips as the "Mystery Munchie" to creating a gourmet dessert using jelly beans. Supermodel and food fanatic Chrissy Teigen, comedian Yassir Lester and master chef Jason Quinn sit at the judges table where they taste, debate and determine the amateur chefs' fates. The show promises to leave fans hungry for more.

"Ridiculousness" is coming back on MTV for a hilarious fifth season featuring 20 all-new episodes. Executive Producer and host Rob Dyrdek returns with Sterling "Steelo" Brim and Chanel "West Coast" to break down the most outrageous viral videos and take on brand new categories like "Ambush Makeovers," and "#HashtagIt." This epic season erupts with hysterical moments and fans can expect to see some of their favorite celebrities including David Spade, David Arquette, Larry King, Kylie and Kendall Jenner, Maria Menounos, Sage Kotsenburg, from MTV's "Snack-Off" Chrissy Teigen and Eddie Huang, Nate Robinson, Chanel Iman, Danny Way, Paul Rodriguez, and French Montana. This season will also mark a huge milestone as it reaches 100 episodes.

"Ridiculousness" season four was Thursday's #1 original cable series, averaging a 1.5 rating among P12-34 and 1.8 million total viewers each week. The series was up nearly ten percent from season 3B. "Ridiculousness" season four consistently averaged in the top five for most socially-engaged primetime cable series on Thursdays (according to Nielson Social). The series is one of MTV's strongest social shows.

"Rob Dyrdek's Fantasy Factory" returns to MTV with Dyrdek and the crew in the 25,000 square-foot warehouse turned funhouse known as the Fantasy Factory. The gang includes Christopher "Big Black" Boykin, Chris "Drama" Pfaff, Scott "Big Cat" Pfaff, Sterling "Steelo" Brim and Chanel "West Coast." Season seven will feature the most insane adventures on television.

"Fantasy Factory" season six was Thursday's #2 original cable series (behind "Ridiculousness"), averaging a 1.4 rating among P-12-34 and 1.5 million total viewers each week. "Fantasy Factory" season six consistently averaged in the top ten for most socially-engaged primetime cable series premieres on Thursday (according to Nielson Social). The series is one of MTV's most buzzed about social shows.

Rob Dyrdek is a triple threat with a big personality to match. Through his multi-platform holding company, Dyrdek Group, he has leveraged his creativity, business savvy, and professional skateboard career to build a relevant portfolio of lifestyle, media and entertainment and philanthropic companies. Notable brands include DC Shoes, Monster, Alien Workshop, IVI, Rogue Status/DTA and Stance, while successful MTV programs such as "Rob Dyrdek's Fantasy Factory," "Ridiculousness," "Rob & Big," and animated Nickelodeon series, "Wild Grinders," round out Dyrdek's media and entertainment portfolio. Staying true to his skateboarding roots, Rob has also dedicated his time to creating the first-ever, global and professional street skateboarding league, Street League Skateboarding(TM) that is approaching its fifth touring year. In addition, Dyrdek continues to help make skateboarding accessible by building safe and legal skate plazas through his foundation.

To learn more about "Snack-Off" and "Ridiculousness" please visit the show pages on MTV.com. For additional info, cast bios, photos and more visit MTVPress.com. Fans can follow @MTVSnackOff and @Ridiculousness on Twitter and "like" the shows on their Facebook pages; click here for "Snack-Off," click here for "Ridiculousness" and click here for "Fantasy Factory."

"Fantasy Factory" and "Ridiculousness" are executive produced by Jeff Tremaine, Rob Dyrdek, Shane Nickerson and Christian Duguay. Josh Green is the series' Supervising Producer. "Fantasy Factory" and "Ridiculousness" is produced by Gorilla Flicks. Lauren Dolgen, Michelle Klepper, Kristina Edwards and Sara Cohen are the MTV Executives in Charge.

"Snack-Off" is produced by Super Jacket, Inc. for MTV with Rob Dyrdek and Shane Nickerson serving as Executive Producers. Todd Garner of Broken Road Productions is Executive Producer. Geoff Bunch and Kip Madsen are Co-Executive Producers. Lauren Dolgen, Jessica Zalkind, Kristina Edwards, Michelle Klepper and Margaret Goodman serve as Executives in Charge for MTV.

"Ridiculousness" season five and "Snack-Off" will air across MTV's international channels from August onwards (check local listings).

Source: Nielsen. Live+3. P12-34, unless noted. Series rankers: L+SD, ranked on 000s. Excludes sports, specials, repeats, and is >4+ telecasts.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.

  [june 2014]  


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