or


[06/26/14 - 03:50 PM]
El Rey Network Heats Up the Pitch with "Red Card Riot" Promotion in Support of New Soccer/Spy Thriller, "Matador"
The marketing program looks to tap into World Cup fever, enabling fans to "call a foul" on friends/colleagues/cultural incidents by sending them a personalized Red Card.

[via press release from El Rey Network]

EL REY NETWORK HEATS UP THE PITCH WITH "RED CARD RIOT" PROMOTION IN SUPPORT OF NEW SOCCER/SPY THRILLER, "MATADOR"

Multi-Platform Initiative Looks to Tap into World Cup Fever with June 26 Launch In Celebration of the United States Team Advancing to Top 16

Austin, TX, June 26, 2014 -- El Rey Network is kicking off a new multi-platform promotional initiative titled Red Card Riot (www.RedCardRiot.com), designed to drive fan engagement in advance of the network's soccer spy thriller "Matador" premiering Tuesday, July 15th at 9 pm ET/PT. The innovative marketing program, conceived by Campfire/SapientNitro with production by RED Interactive and SunnyBoy and media planning by Media Storm, looks to tap into World Cup fever, enabling fans to 'call a foul' on friends/colleagues/cultural incidents by sending them a personalized Red Card from www.RedCardRiot.com. While on the site, fans will also gain access to a sneak peek of "Matador" and exclusive videos featuring LA Riot players. Known as 'the most red-carded team in the league,' it's fitting that the fictional LA Riot team would celebrate fouls. The program rolls out today, June 26th, in celebration of the United States World Cup team advancing to the "Knockout Round."

"Matador" is an irreverent, adrenaline-filled series that chronicles the unlikely rise of Tony "Matador" Bravo (Gabriel Luna), a professional soccer player for the LA Riot who comes to be known as much for his antics off the field as his moves on it. But what his fans and family don't realize is that it's all a cover-in truth, he is a skilled covert operative executing missions for the CIA. Agent Bravo, nicknamed "Matador" after he takes out a top player known as "The Bull" during tryouts for the team, finds himself suddenly thrust into a clandestine world. But, in balancing his dueling roles, he will be forced to confront the question of his true identity... and it is this mission which may prove to be his most dangerous. The 13-episode series, from award-winning writer/producer Roberto Orci, is the second scripted original to air on filmmaker Robert Rodriguez's new, English-language entertainment network. Rodriguez will direct the premiere episode of the series.

Filmed in Los Angeles, "Matador" features an international cast including Gabriel Luna (NCIS: Los Angeles, Prison Break) in the title role of Tony "Matador" Bravo; Alfred Molina (The Da Vinci Code, Spider Man 2) as Andrés Galan, the billionaire owner of the ascendant LA Riot franchise and a member of an elite group of powerful global players, ruthless individuals who can impact world events on a scale that one would never imagine; Nicky Whelan (Left Behind, Chosen, The Wedding Ringer) as Annie Mason, Tony's analytical and beautiful control agent who serves as the head of a little known branch of the CIA; Neil Hopkins (Bones, True Blood) as Noah Peacott, Annie's brilliant but awkward partner; and Tanc Sade (The Gilmore Girls, 90210) as Alec Holester, an English striker for the LA Riot who is past his prime, but still very skilled.

"Matador" is created by Roberto Orci, Dan Dworkin, Jay Beattie and Andrew Orci. Executive producers are Dworkin & Beattie, also showrunners, alongside executive producers Roberto Orci and Alex Kurtzman and consulting producer Andrew Orci. Also joining as executive producers are Heather Kadin of K/O Paper Products; El Rey Network co-founder Robert Rodriguez; and FactoryMade Ventures and El Rey Network co-founders John Fogelman and Cristina Patwa.

Through their exclusive output deal, Entertainment One Television (eOne) exclusively represents worldwide distribution rights (with the exception of U.S. broadcast network rights) for El Rey Network's "Matador" and other original scripted series created for the U.S based cable network, to be announced.

El Rey Network social media: Facebook: facebook.com/ElReyNetwork Twitter: twitter.com/ElReyNetwork Instagram: instagram.com/ElReyNetwork YouTube: http://www.youtube.com/ElReyNetwork Google+: https://plus.google.com/+ElReyNetwork

"Matador" social media: Facebook: facebook.com/MatadorElRey Twitter: twitter.com/MatadorElRey Instagram: Instagram.com/MatadorElRey

About El Rey Network:

El Rey Network is a new 24-hour English language network founded by maverick filmmaker Robert Rodriguez. Curated by Rodriguez and his artistic collective, the network unites the most culturally diverse generation in history through fearless, badass and original content that awakens the renegade in everyone. The network's action-packed content is anchored by original signature dramas, feature films, grindhouse genre, cult classic action, and horror/sci-fi. El Rey Network LLC (www.elreynetwork.com) is jointly owned by Robert Rodriguez and FactoryMade Ventures with a minority stake held by Univision Networks & Studios, Inc.





  [june 2014]  
S
M
T
W
T
F
S


· MATADOR (EL REY)









[04/27/15 - 02:06 PM]
The Reign of "Thrones" Continues as Premiere Episode Outpaces Previous Season
HBO further spins the numbers for Sunday, April 12.

[04/27/15 - 02:00 PM]
FOX Sports 1 Offers Extended Coverage from Las Vegas for Mayweather-Pacquiao Superfight
FOX Sports 1 is on hand at the MGM Grand Hotel & Casino Broadcast Center throughout fight week, providing extended preview coverage for original studio programs.

[04/27/15 - 01:50 PM]
The 42nd Annual Daytime Emmy(R) Awards on Pop Become the Network's Most-Watched Live Event in Eight Years
POP spins the numbers for Sunday, April 26.

[04/27/15 - 01:10 PM]
Oxygen Media's "The Prancing Elites Project" Dances Into Viewers' Hearts with Highest-Rated Series Premiere Among All Key Demos Since Network Rebrand
Oxygen further spins the numbers for Wednesday, April 22.

[04/27/15 - 12:02 PM]
"Dateline NBC" Sunday Up 33% in Adults 25-54 and Up 38% in Total Viewers
NBC spins the numbers for Sunday, April 26.

[04/27/15 - 11:30 AM]
Jonathan Stern and Keith Quinn Announce First Slate of Projects for FOX's Multi-Platform Programming
Highlights include "Filthy Sexy Teen$," a half-hour comedy previously set up at Adult Swim.

[04/27/15 - 11:24 AM]
"The Big Bang Theory" and "Criminal Minds" Are the Week's Top Two Programs in 7-Day DVR Lift Among Both Viewers and Adults 18-49
CBS further spins the numbers for the week of April 6-12.

[04/27/15 - 11:00 AM]
FX Networks Orders Road Comedy Pilot from Gillian Robespierre and Elisabeth Holm Starring Jenny Slate and Ari Graynor
The pilot is an honest comedy exploring the adult female friendship of two creative partners as they embark on a cross-country road trip.

[04/27/15 - 10:55 AM]
Live + 3 Day Ratings: ABC's "Fresh Off the Boat" Grows for the 2nd Week in a Row to a 6-Week High in Adults 18-49
ABC further spins the numbers for Tuesday, April 21.

[04/27/15 - 10:44 AM]
The Season Finale of "Scorpion" Posts Monday's Largest Live Plus 3-Day Lift in Viewers, Adults 18-49 and Adults 25-54
CBS further spins the numbers for Monday, April 20.

[04/27/15 - 10:26 AM]
Live + 7 Day Ratings: TV Playback Boosts ABC's Competitive Rankings
ABC further spins the numbers for the week of April 6-12.

[04/27/15 - 10:08 AM]
Season Five of the Emmy-Award Winning Showtime(R) Drama "Homeland" to Begin Production in Berlin, Germany This Summer
Season five will pick-up two years after Carrie Mathison's (Claire Danes) ill-fated tenure as Islamabad station chief.

[04/27/15 - 10:05 AM]
New Season of Cinemax Series "Strike Back" to Debut July 31
Philip Winchester and Sullivan Stapleton star in the action series, which follows a stealth counterterrorism unit as it spans the globe to stop potential threats, often behind enemy lines.

[04/27/15 - 10:05 AM]
Bravo Media Expands Scripted Development Slate with Three New Projects
Additionally, Bravo's first half-hour scripted comedy series, "Odd Mom Out," will premiere with back-to-back episodes on Monday, June 8 at 10:00/9:00c.

[04/27/15 - 10:02 AM]
"Subway Series" on ESPN "Sunday Night Baseball" Delivers Double-Digit Ratings Increase
ESPN spins the numbers for Sunday, April 26.