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[12/07/15 - 08:06 AM]
Oxygen Media Poll Defines the Overwhelming Importance of the Connection Between Millenials and Their Dads
The study is inspired by "Finding My Father," the network's new series that follows young people searching for the fathers they have never known.

[via press release from Oxygen]

OXYGEN MEDIA POLL DEFINES THE OVERWHELMING IMPORTANCE OF THE CONNECTION BETWEEN MILLENIALS AND THEIR DADS

Poll Coincides with the Series Premiere of "Finding My Father" Wednesday, December 9 at 9pm ET/PT

NEW YORK, NY - December 7, 2015 - Oxygen Media today released a national study inspired by "Finding My Father," the network's new series that follows young people searching for the fathers they have never known. Heading into the holidays when family is at the forefront, the survey, conducted by Research Now, examines the role dads play in the lives of millennial women. The study found that dads are an invaluable figure to young women and that a negative or absent relationship can have harmful effects. Specifically, 75 percent of young women said it is "very important" to have a close relationship with their father and 47 percent said their father is "the most important person in their life." In addition, those who grew up with a positive relationship with their father tend to say they are happier than those who grew up with a negative or non-existent relationship. Of the respondents without fathers, 50 percent said they felt a void by not knowing their father growing up and 50 percent said not having a father is partially responsible for their negative issues in life. Further, a majority of young women who grew up without a father (63 percent) said his absence negatively affected their trust in others, while 61 percent said his absence negatively affected their romantic relationships.

Key Findings:

The Importance of Fathers

· 75 percent of young women believe it is "very important" to have a close relationship with their father.

· 47 percent say their father is "the most important person in their life."

Communication & $upport

· 32 percent of the young women surveyed communicate with their father every day, and nearly two thirds (66 percent) do so at least once a week.

· It seems some of that communication may be about an adult allowance, as 72 percent of the women surveyed claim to have "received financial support from their dads in their adult years."

Your Father & Your Love Life

· There's no denying it, fathers tend to influence a young woman's love life. While 36 percent say they "look for someone with similar qualities to my father when they date," 65 percent of the married women surveyed said "my husband shares many positive qualities with my father."

· Having a negative relationship with their dad also shapes a young woman's romantic future. 63 percent of respondents claiming negative relationships with their dads say they "tend to have trouble trusting men," while 40 percent of those who grew up without a relationship with their biological fathers say they have "trouble forming stable romantic relationships."

Impacts of Growing Up without their Biological Father

· 50 percent of the respondents without dads say "they felt a void by not knowing their father growing up" with 50 percent claiming it is "partially responsible for my negative issues in life."

· About two thirds say it both "negatively affected their trust in others" (63 percent) and "their romantic relationships" (61 percent).

· A silver lining may be the way the absence of a father strengthens the mother-daughter bond, with 78 percent saying the absence "made me rely more on my mother," with 47 percent claiming "their mother" as the replacement father-figure in their lives.

The Search and Reunion with an Absent Dad

· 60 percent of respondents without a relationship with their father growing up "tried to make contact," 77 percent of these "before the age of 18."

· Making contact seems to be a very achievable goal, as 90 percent of those who tried proved successful in their mission.

Motivations for a Reunion

· The main motivation for reunions for the respondents with absent fathers was "to gain closure" and "have my questions answered" (both 64 percent).

· 65 percent hoped a reunion would lead to "forming a relationship with him."

How We Search

· The most common way the respondents went about finding their father was simply "asking their mother" (58 percent), followed by "reaching out to other family members" (38 percent).

· 21 percent of women "employed social media" to find their fathers.

The Fears of Reuniting

· More than half (55 percent) say they saw "emotional pain" as a potential risk, while 49 percent feared they would be "disappointed in whom he was/what he had become," and 48 percent "feared rejection."

· While 31 percent feared they might "emotionally hurt their mother by trying," 57 percent claimed their "mother was supportive of my search."

· 78 percent of those who made contact with their father said their relationship with their mother "was not affected" by their search/reunion.

Silver Lining to Finding a Father

· 37 percent of women say that finding their father "was one of the best things I've done in my life," 40 percent say they "continued communicating" and a third (33 percent) now consider their once absent father "a part of their family."

· Over a third of women (36 percent) say they "discovered a new sibling" through the search.

· Over half of women (55 percent) say that, despite the outcome, trying to find their father was still a positive experience.

Source: Research Now. N=1214. P18-49. Fielded October 2015. "Young women" refers to W18-34. Data is weighted to be nationally representative. Research Now is a leader in digital data collection

About "Finding My Father"

Premiering Wednesday, December 9 at 9pm ET/PT, The series follows 16 young women and men taking a leap of faith in the hope of connecting with their biological fathers for the first time. Using social media, distant family connections, and the assistance of private investigators, these bold young people attempt to piece together details about their fathers' lives and current whereabouts in order to answer key questions and heal the emotional scars left by their fathers' absence. The journeys often take unexpected turns, including discovering previously unknown siblings, finding out a father is currently homeless and learning that a dad has lived only an hour away for his biological child's entire life. The series examines the importance of family to young people's identity and explores the lengths they will go in order to find their fathers - and, in a way, a piece of themselves. For a sneak peek, please visit http://www.oxygen.com/finding-my-father/season-1/blogs/oxygen-media-searches-for-answers-with-finding-my-father-premiering

About Research Now

Research Now Group, Inc., is the global leader in digital data collection to power analytics and insights. It enables data-driven decision making for its 3,000 market research, consulting, media, and corporate clients through its permission-based access to millions of deeply-profiled consumers using online, mobile, social media and behavioral data collection technology platforms. The company operates in over 35 countries, from 23 offices around the globe, and is recognized as the quality, scale and customer satisfaction leader in its industry. For more information go to researchnow.com.

About Oxygen Media

Oxygen Media is a multiplatform entertainment brand that targets young, multicultural women. The network's relevant and engaging content reflects how real women with real stories see the world - vibrant, optimistic, and bold. Oxygen is the destination where women can come together across multiple platforms to have fun and encourage one another through their individual and collective journeys. The growing network's unscripted original programming includes "Sisterhood of Hip Hop," "Pretty. Strong.," "The Prancing Elites Project," "Like A Boss," "Create Your Day Job," and the popular "Preachers" franchise. Available in more than 77 million homes, Oxygen is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Oxygen anywhere: On Demand, online, or across mobile and connected TVs.





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· FINDING MY FATHER (OXYGEN)





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