or


[09/21/16 - 06:17 AM]
You're Still Hooked and Netflix Knows Why
Streaming service further details the episodes that kept 70% of viewers watching through a first season's end.

[via press release from Netflix]

You're Still Hooked and Netflix Knows Why

Netflix Unveils When Global Fandom Begins for The Get Down, Narcos, Stranger Things and more

Beverly Hills, Calif., September 21, 2016 -- Netflix releases the latest set of hooked episodes* and it turns out nothing brings the world together like thrilling mysteries, young love, family drama and criminal behavior. Also, dogs...

The world's leading Internet TV network expanded last year's research to look at more than 30 additional series** on a global scale (viewing spanned six continents) to pinpoint the episode that took watchers from casual to committed - that is, the episode that kept 70% of viewers watching through a first season's end. In doing so, Netflix discovered viewing behavior - and fandom - is quite universal. Regardless of whether they live in Argentina or Japan, members are not only getting hooked on similar episodes, but identifying with similar storylines.

Fear of the unknown turned watchers upside down for Stranger Things (Where's Will, where's Barb and what's a Demogorgon?!; episode 2) and had them bewitched with American Horror Story: Murder House (The dead roam freely on All Hallows' Eve; episode 4). The underworld of political corruption, whether it's Pablo Escobar's thirst for power in Colombia or Robert Taro's fight to keep it in France, had members addicted to both Narcos and Marseille by episode 3. Unsurprisingly, the curiosity of criminality had members arrested to The Fall (Paul Spector proves murder is not a spectator sport; episode 2), Prison Break (Michael finds staying alive in prison is harder than breaking out; episode 3) and Making A Murderer (Brendan Dassey is interrogated; episode 4).

However, not all hooked moments were dark or deadly. Love was the key to get viewers falling for Gilmore Girls (Rory's first kiss!; episode 7), Jane the Virgin (Jane rekindles an old flame, episode 7) and Grey's Anatomy (Meredith gets steamy with McDreamy in an elevator; episode 2). Relationships of the familial kind had members relating to The Get Down (Mylene's future hits a high note, but her relationship with her father hits a new low, episode 2), Club de Cuervos (Chava derails plans for the Iglesias soccer dynasty; episode 4) and The Ranch (The only thing bigger than Colt's ego is Beau's stubbornness; episode 3). A mix of the two is what worked for Fuller House when puppy Cosmo rounds out the Tanner clan in episode 4.

"We've always believed there is a universality to great stories. The Internet allows us to share these stories with a global audience and what we see from the data is how similar our members watch and respond," said Cindy Holland, Vice President of Original Content at Netflix. "The hooked findings give us confidence that there is an appetite for original and unique content all over the world, which is why we're excited to deliver variety in stories to our members, whether they're political dramas from France or musical dramas from the Bronx."

According to the research, here are the global episodes where members got hooked:

*Methodology:

The data in this research was pulled from Netflix member accounts who started watching season one of the selected series from January 2015 to August 2016 for Argentina, Australia, Brazil, Belgium, Canada, Colombia, Chile, Denmark, Finland, France, Germany, Ireland, Mexico, Netherlands, New Zealand, Norway, Peru, Sweden, UK and US and January 2016 to August 2016 for Hong Kong, India, Italy, Japan, Malaysia, Philippines, Poland, Portugal, Singapore, South Africa, South Korea, Spain, Taiwan, Turkey and UAE. A hooked episode was defined when 70% of viewers who watched that episode went on to complete season one of the same series. Hooked episodes were first identified by country, then averaged to create the global hooked episode. The hooked episode had no correlation to total viewership numbers or season attrition. While the Netflix research did confirm episodes, it didn't indicate specific plot points.

**Not all shows are available in all countries

About Netflix

Netflix is the world's leading Internet television network with over 83 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.





  [september 2016]  
S
M
T
W
T
F
S
    


· AMERICAN HORROR STORY (FX)
· CLUB DE CUERVOS [SPANISH LANGUAGE] (NETFLIX)
· FALL, THE (IRELAND) (NETFLIX)
· FULLER HOUSE (NETFLIX)
· GET DOWN, THE (NETFLIX)
· GILMORE GIRLS: A YEAR IN THE LIFE (NETFLIX)
· GREY'S ANATOMY (ABC)
· JANE THE VIRGIN (CW)
· MAKING A MURDERER (NETFLIX)
· MARSEILLE [FRENCH LANGUAGE] (NETFLIX)
· NARCOS (NETFLIX)
· PRISON BREAK (FOX)
· RANCH, THE (NETFLIX)
· STRANGER THINGS (NETFLIX)





[04/04/25 - 09:01 AM]
Hit the Gas! Prime Video Releases Premiere Date and First-Look Images for Electrifying New YA Drama "Motorheads"
All 10 episodes will debut exclusively on Prime Video on Tuesday, May 20 in more than 240 countries and territories worldwide.

[04/04/25 - 08:31 AM]
Peacock Exclusively Streams Blumhouse's "Wolf Man" Beginning April 18
Directed by acclaimed horror filmmaker Leigh Whannell, the film stars Christopher Abbott, Julia Garner, Sam Jaeger, Matilda Firth, Benedict Hardie and more.

[04/04/25 - 08:01 AM]
HBO Original Film "Mountainhead," Written and Directed by Jesse Armstrong, Debuts May 31
The film finishes production this week in Park City, Utah and marks Armstrong's feature directorial debut.

[04/04/25 - 07:45 AM]
Prime Video Greenlights "Taurasi"
The three-part docuseries chronicles the extraordinary story of basketball legend Diana Taurasi, whose relentless pursuit of greatness has transcended the boundaries of sport.

[04/04/25 - 07:02 AM]
Video: "Earnhardt" - Larger Than Life Teaser - Prime Video
The new original series is coming to Prime Video on Memorial Day Weekend.

[04/04/25 - 07:01 AM]
Paramount+'s New Series "MobLand" Breaks Record as Biggest Global Series Premiere Ever with 2.2 Million Global Viewers on Premiere Day
"'MobLand' is a runaway success thanks to the visionary work of Guy, Jez, Ronan and David Glasser and brought to life by the exceptional Tom Hardy, Pierce Brosnan and Helen Mirren who transport us into a world audiences clearly cannot get enough of," said Chris McCarthy.

[04/04/25 - 02:26 AM]
"Rotten Legacy", Starring Jose Coronado, Premieres on Netflix May 16
In "Rotten Legacy," Federico (Jose Coronado) is forced to step away from his communication companies to recover from an illness that kept him sidelined for two years.

[04/03/25 - 02:00 PM]
Video: Trailer and Key Art for "Not Just A Goof" Available Now
Just in time for the 30th anniversary of "A Goofy Movie," this documentary follows a young creative team tackling their first Disney feature, facing disappointment upon release, only for the film to gain a passionate following decades later.

[04/03/25 - 12:06 PM]
Twelve Rebellious Chefs Are Set for Battle on NBC's Bold New Cooking Competition Series "Yes, Chef!" Hosted by Emmy-Award Winning Chefs Jose Andres and Martha Stewart
The series will premiere on Monday, April 28 at 10 p.m. ET/PT on NBC following "The Voice."

[04/03/25 - 12:01 PM]
ABC Renews "9-1-1," "Grey's Anatomy," "The Rookie," "Shifting Gears" and "Will Trent" for 2025-26 Season
The network confirmed the pickups on social media this afternoon.

[04/03/25 - 12:00 PM]
CBS to Present MTV Video Music Awards (VMAs) for the First Time, Airing Live Sunday, Sept. 7 from UBS Arena, and Streaming on Paramount+
The 2024 VMAs delivered its biggest multi-network audience in four years and ranked as the most social VMAs in show history, with 66.7 million social interactions.

[04/03/25 - 11:53 AM]
Awesomeness Aquires the Rights to "Racing Hearts," Highly Anticipated Debut Novel from Ann Adams
Set in the cinematic world of competitive rowing, "Racing Hearts" is a coming-of-age romance that follows Olympic hopeful Katherine Parker, who is sent home to Berkeley after another failed race to work with a new coach, Adrian.

[04/03/25 - 11:00 AM]
CBS Gives First Look at "The Equalizer" Spin-Off Featuring Titus Welliver and Juani Feliz
In the episode, airing April 20, McCall is contacted by Samantha Reed, whose father, ex-CIA agent Elijah Reed, is missing.

[04/03/25 - 10:07 AM]
NBC Celebrates the Life and Career of Joan Rivers with "Joan Rivers: A Dead Funny All-Star Tribute" Special Airing May 13 on NBC
To celebrate the decade since her passing, the comedy community will revisit Rivers' legendary cabinet of jokes and add their own personal spin to reflect today's social and cultural landscape, along with a dose of their original material.

[04/03/25 - 10:02 AM]
Date Announcement & First Look: Hulu Original Series "Nine Perfect Strangers" Season Two
Season two premieres on May 21, with two episodes at launch, followed by weekly releases on Hulu.