HGTV PROGRAMMING PIPELINE PRIMED AND READY FOR MORE RATINGS SUCCESS IN 2017
'Fixer Upper' Gets a 'Behind the Design' Spin-off and 'Flip or Flop' Gets Franchised
HGTV Performance Highlights:
Highest-rated year ever in 2016, six percent YOY among P25-54 prime ratings growth
Currently the #6 ranked network among P25-54
#1 upscale network for 10 years in a row among W25-54 prime ratings
#1 network on weekends among P25-54 and W25-54 ratings in February
45 million viewers every month
567 hours of original programming
9 new series; 28 returning favorites
NEW YORK [March 22, 2017] Top-performing cable network HGTV, which roared past nearly every competitor in 2016 to deliver its highest-rated, most-watched year ever and scored its 10th consecutive year as the #1 cable net among upscale women - is amplifying its 2017 programming lineup with an impressive 567 hours of original programming, including nine new series and fresh episodes of 28 popular titles.
On the digital side, HGTV.com, as part of the Scripps Lifestyle Studios, continues to expand its home and do-it-yourself digital content offerings in 2017. With more than 123 million monthly video views, HGTV.com is the go-to resource for home and design inspiration - reaching new audiences across digital, social and OTT platforms.
"For the first time ever, HGTV finished the year as a top 10 network in primetime among broadcast and cable networks, which is a powerful achievement," said Allison Page, general manager, U.S. programming and development for HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country. "The reason we've seen consistent success is because we have the ability to create on-air and online content that surpasses expectations for audience delivery in an ever-changing environment."
Chip and Joanna Gaines, whose ratings juggernaut Fixer Upper has already attracted more than 20 million viewers in its fourth season, has sparked a new spin-off series, Fixer Upper: Behind the Design. The half-hour, behind-the-scenes companion will focus on Joanna's process to create the breathtaking designs showcased in each Fixer Upper episode.
HGTV also will franchise one of its most popular series, Flip or Flop, with five new duos and titles set in cities across the United States.
On tap for April, Flip or Flop Vegas stars MMA fighter Bristol Marunde and his wife, Aubrey, as they scoop up some of Sin City's most neglected homes and transform them into sparkling showstoppers. Flip or Flop Atlanta (wt) follows Ken and Anita Corsini as they run a family business to update old Southern houses into modern homes that retain their original charm. Flip or Flip Fort Worth (wt) stars flippers Andy and Ashley Williams, military veterans turned real estate investors, who buy, rehab and sell run-down houses all over the Lone Star state. Flip or Flop Nashville (wt) features real estate expert Page Turner and former NFL player and builder DeRon Jenkins - exes who still love working together to transform outdated properties into beautiful family homes. Flip or Flop Chicago (wt)showcases Mark and Liz Perez, who are inspired to improve older Windy City neighborhoods, one house at a time.
"The tremendous, consistent ratings success of the original Flip or Flop with Tarek and Christina El Moussa inspired us to take a new look at house flipping programming," said Page. "We saw an opportunity to highlight what works in other regions by featuring successful couples that had mastered the art of flipping in their town."
Premiering last night, Home Town, starring Mississippi-based home renovation experts, Ben and Erin Napier, is the first highly anticipated new series to hit the network's schedule in 2017. Erin, an artist-turned-designer, and Ben, a woodworker and craftsman, deliver custom renovations, featuring eclectic yet traditional designs, for families in their small town.
Upcoming and returning series on HGTV continue to showcase immensely popular home and lifestyle themes, such as families who renovate and flip properties to improve neighborhoods and rebuild communities; fantasy destination programming that features gorgeous locales around the world; and renovation/design competitions that amp up the fun of home improvement. A new season of the hit competition series Brother vs. Brother stars the sizzling Scott brothers as they battle in a new round of their home renovation rivalry in the fun beach community of Galveston, Texas. And, after another successful season of Property Brothers at Home, the network has triggered a new installment of that series for a year-end premiere. Also hitting the air are new seasons of top performers: Fixer Upper (Chip and Joanna Gaines); Property Brothers; Love It or List It(Hilary Farr and David Visentin); Listed Sisters (Lex and Alana LeBlanc); and Good Bones (Karen E Laine and Mina Starsiak).
HGTV also added new installments to its House Hunters franchise, including Beach Hunters, whichtravels to exquisite beach destinations to follow buyers in search of their beachside dream homes and House Hunters Family, where the whole family gets a say in the home buying process. Each episode features parents and their kids as they house hunt together to select which place suits them best. House Hunters: Outside the Box features open-minded buyers who want to make themselves at home in unconventional properties, such as abandoned gas stations, old windmills or rundown movie theaters.
HGTV's highly successful fantasy destination programming gets three new entries, including Tiny Paradise, which features tiny tricked-out homes as they are built in enviable locales like Maui, Hawaii; Tulum, Mexico; and Telluride, Colorado. Lakefront Bargain Hunt Renovation highlights families who search for the perfect lakeside fixer upper, and Mountain Life follows couples house hunting for their dream mountaintop retreat. Other series in this genre also will get new seasons, including: Beachfront Bargain Hunt, Lakefront Bargain Hunt, Caribbean Life, Island Hunters, Mountain Life, We Bought the Farm, Island Life and Hawaii Life.
"Established stars and proven hits help shape our programming strategies, but we also take the time to identify compelling expert talent who will resonate with our audiences," added Page.
HGTV spring/summer 2017 on-air programming highlights:
Airs Tuesdays at 10 p.m. ET/PT
Home renovation experts, Ben and Erin Napier, combine their love of small town living and revitalizing historic houses in the new HGTV series Home Town. The 10-episode series highlights the couple as they work to deliver eclectic yet traditional designs for families. First-time homebuyers, couples with young children and adults wishing to live closer to grandchildren all benefit from Erin's imaginative hand sketches and Ben's custom handiwork showcasing local reclaimed materials.
Flip or Flop Vegas
Premieres Thursday, April 6, at 9 p.m. ET/PT
MMA fighter and general contractor Bristol Marunde and his wife, Aubrey, a real estate agent and designer, hit the Las Vegas property jackpot one flip at a time. With his demo strength and her design sense, they snap up some of Sin City's most neglected homes and transform them into stunning showpieces worthy of their high-roller zip code.
Premieres Saturday, April 8, at 11 and 11:30 p.m. ET/PT
From the wooded peaks of the East Coast's Blue Ridge to Hawaii's tropical Mauna Loa, the mountains are the ultimate retreat for people who want to get away from it all. The gorgeous views and fresh air draw homeowners to these remote locations. In each episode, HGTV follows families as they search for their perfect mountaintop retreat.
Lakefront Bargain Hunt: Renovation
Premieres Saturday, April 15, at 9 p.m. ET/PT
Families search for the perfect lakeside fixer upper in Lakefront Bargain Hunt: Renovation. Each episode features couples as they tour several affordable homes with beautiful views of the water and select which property they're willing to overhaul to create the ideal lakeside abode.
House Hunters: Outside the Box
Premieres in April
House Hunters: Outside the Box showcases open-minded buyers who are making themselves at home in unconventional properties. During the series, creative families prove that a traditional house is not always the ideal home. Inspired home seekers are breaking the mold to buy the most offbeat dwellings imaginable, such as abandoned gas stations, old windmills, rundown movie theaters, churches and even banks.
Premieres Sunday, June 4, at 10 and 10:30 p.m. ET/PT
From the rugged cliffs of the Pacific Northwest to the sunny shorelines of the East Coast, Beach Hunters travels to exquisite beach destinations to help home buyers find their dream homes on the sand. The series follows families on their journey as they tour three beachside homes and then select which one will be their new seaside retreat.
Premieres in July
Tiny Paradise showcases the construction of tiny homes built to feature enviable views of gorgeous locales such as Tulum, Mexico; Maui, Hawaii; and Telluride, Colorado. The series follows the construction as these luxurious little homes are tricked-out with observation decks, reflection pools, greenhouses, indoor/outdoor kitchens and lots of multifunctional furniture.
House Hunters Family
Premieres in July
In House Hunters Family, parents and their kids tour three properties and try to agree on the home they all love the best. Sometimes, however, the biggest opinions come from the smallest family members. Questions about who gets their own room or whether there's space for their outdoor trampoline become hot topics. Each episode reveals how meeting the needs of the entire family is no easy task.
Flip or Flop Atlanta (wt)
Premieres in August
Home renovation and real estate duo Ken and Anita Corsini run an Atlanta-based family business where they flip more than 100 houses a year. During the series, this enterprising couple rehabs old Southern houses and turns them into modern homes that retain their original charm.
Fixer Upper Behind the Design
Sneak Peek on Tuesday, March 28, at 11 p.m. ET/PT
Fixer Upper Behind the Design is the perfect series for viewers who want to know how Joanna Gaines creates her signature home designs and how it all comes together so perfectly - shiplap and all - in each inspiring episode of Fixer Upper.
2017 Scripps Lifestyle Studios featured content:
At HGTV.com/happy, users can take a break to view smile-worthy one-minute videos that feature a variety of DIY topics, from fun family art activities, beautiful craft projects, recipes and more.
How to House (wt)
This lighthearted informational social media series showcases everything a new homeowner needs to know from A to Z.
Way to Grow
Garden Club offers insightful year-round gardening tips and fun how-to projects, including container gardens; edible gardens; tree and shrub maintenance; and techniques to preserve a harvest.
Easy Does It
This returning favorite features clever DIY projects, expert tips, cleaning hacks and entertaining ideas that help make life pretty and easy. Check out The Right Way to Store Your Veggies (59 million Facebook views) and How to Care for a Cast Iron Pan (28 million Facebook views).
To help everyone from millennial renters to first-time homeowners and new parents find their style and get their spaces in shape, designer and home remodeling expert Laurie March tackles renovation questions and challenges.
HGTV Spring House 2017
The HGTV.com design team gives a home a much-needed spring makeover, indoors and out. From party-perfect decks and patios to fresh design ideas and pretty color palettes, the springtime redo includes hundreds of inspiring ideas, DIY projects, recipes and more.
Outside, In Reach (wt)
HGTV.com features beautiful outdoor makeovers that create the perfect space for entertaining, relaxing or spending time with family and friends. The series showcases special decorating ideas, gardening tips and DIY projects that can turn lackluster backyards into spectacular outdoor rooms.
Modern Family Design Lab
Modern Family Design Lab helps millennial parents and families stay healthy, organized and on schedule. The popular package offers ideas for quick and delicious weekday meals; cleaning and storage shortcuts; and kid-friendly projects.
Color vs. Color
Visitors to Color vs. Color can find dozens of curated photo galleries filled with room designs that highlight on-trend color palettes. Users see how to incorporate the latest hues, from serene to sizzling, into their homes and then vote on their favorites.
One Thing Three Ways
The design pros at HGTV.com share mix-and-match ideas to boost the style of any space. Visitors can find step-by-step guidelines to accessorize, style and add color to their home in three different ways.
Bros or Pros
Handyman and designer Dan Faires and his brother share how-to knowledge on home projects that anyone can complete with a friend. The Faires brothers also offer advice on which tasks are best left to the experts.
HGTV.com shows users how to tailgate like a champ with DIY ideas for the perfect party on-the-go. The special package features games, crowd-pleasing recipes, game-day decorations and hacks to make the pre-game, pre-concert or pre-show festivities fun and easy.
Room Lab (wt)
Room Lab is a new package showing millennial women how to rethink the underused spaces in their homes and become master "room hackers." Room-flipping makeovers, DIY projects and curated decor ideas elevate the look, feel and functionality of any space. And, they can be done in a single weekend.
HGTV.com scares up some fun with crafty Halloween decorations, DIY kids' costumes, pumpkin-carving templates and crowd-pleasing recipes.
HGTV Holiday House 2017
The design team at HGTV.com transforms a home into a decked-out holiday house. The package offers stress-free ideas for indoor and outdoor decorating and festive party-planning tips.
Holiday Countdown (wt)
From Thanksgiving through New Year's Day, visitors can easily enjoy the season with daily updates from the Holiday Countdown. The package features a mix of videos, tips, lists, recipes and other festive ways to celebrate, decorate, shop and cook.
HGTV delivers the superstar experts, fascinating families, compelling renovations and stunning transformations that make all things home fun. America's favorite way to get entertaining, relatable and inspirational home and lifestyle content, HGTV offers: a top 10 cable network that is distributed to more than 90 million U.S. households; a website, HGTV.com, that attracts an average of nine million people each month; social media platforms that engage nearly nine million users; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME(TM) consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tennessee, HGTV is owned by Scripps Networks Interactive, Inc., which also owns and operates Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country.
ABOUT SCRIPPS LIFESTYLE STUDIOS
Launched in December 2015, Scripps Lifestyle Studios is a digital business division of Scripps Networks Interactive, created to drive digital content innovation and advertising solutions. In 2016, Scripps Lifestyle Studios delivered over 5 billion total video views across various digital platforms and has achieved an average of 812 million video views and 356 million visitors across its platforms in the early months of 2017. Combining the digital content operations of HGTV, Food Network, Travel Channel, Cooking Channel, DIY Network, Great American Country, and Food.com, this full service editorial unit spearheads development of compelling lifestyle experiences across social media, apps, websites, third party offerings, and more. Scripps Lifestyle Studios operates physical locations through the Food Network Kitchen in New York and the HGTV Studio in Knoxville, Tennessee. For more information, visit www.scrippslifestylestudios.com.