NICKELODEON LAUNCHES BRAND-NEW ENTERTAINMENT LAB, DESIGNED TO IDENTIFY AND EXPERIMENT WITH NEW AND EMERGING TECHNOLOGIES

New Nickelodeon Entertainment Lab To Fuel Production Opportunities and Content Creation

BURBANK, Calif.-May 2, 2017-Nickelodeon, the number-one kids entertainment brand, today announced the launch of its new Burbank-based Nickelodeon Entertainment Lab, which will spearhead long-range research and development efforts around new technologies for Nick and its audience.

"Our Entertainment Lab is a way to give our artists and creators access to innovative tools to inspire new ways to tell stories for the next generation of kids," said Cyma Zarghami, President, Nickelodeon Group. "We are working with technology partners, gaming and visual effects companies and our own creators to bring our IP to new platforms, in new formats, and faster."

The Nickelodeon Entertainment Lab will work to develop new entertainment experiences for kids by identifying and experimenting with new trends in technology and emerging platforms to create new creative capabilities and entertainment. Some of the areas Nickelodeon is currently working on include real-time rendering, virtual cinema, virtual reality, augmented and mixed reality and artificial intelligence. The Nickelodeon Entertainment Lab will focus on building prototypes to test new ideas, collaborating on innovation with creators, and shaping strategy around production capabilities to fuel future content opportunities.

The Lab will be headed by Chris Young, Senior Vice President, Nickelodeon Entertainment Lab. Young previously served as Executive Creative Director, Nickelodeon Animation Lab, where he focused on exploring and engineering alternative animation pipelines. Prior to that role, he held the title of Producer at the Nickelodeon Animation Studio in Burbank. Young reports to Matthew Evans, Executive Vice President, Digital & New Business and James Stephenson, Senior Vice President, Original Animation.

Nickelodeon, now in its 38th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated kids' basic cable network for 22 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).