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[06/01/17 - 06:54 AM]
MTV and Mountain Dew(R) Spiked Lemonade Set to Make Waves This Summer with the Return of the Iconic "MTV Beach House"
The festivities kick off June 8 with the first-ever MTV Beach House Festival, featuring headliners MisterWives, KYLE and more.
[via press release from MTV]

MTV AND MOUNTAIN DEW(R) SPIKED LEMONADE SET TO MAKE WAVES THIS SUMMER WITH THE RETURN OF THE ICONIC "MTV BEACH HOUSE"

Nessa, Cody Christian and Chico Bean Host Month-Long Celebration of Summer Across MTV's Linear, Digital and Social Channels

Festivities Kick Off June 8 with On-The-Ground MTV Beach House Festival Featuring MisterWives, KYLE and More

NEW YORK, NY - June 1, 2017 - MTV and Mtn Dew Spiked Lemonade today announced that they will bring back the iconic "MTV Beach House" for a new generation of fans. MTV channel talent, Nessa ("Girl Code"), Cody Christian ("Teen Wolf") and Chico Bean ("Wild 'n Out") will host the all-star beach party from a tricked-out, 90s-themed beach house located at the famed Jersey Shore. The newest iteration of the ultimate summer party will play out via on-air interstitials along with exclusive behind-the-scenes and all-access Beach House content across MTV, Comedy Central and Spike social and digital channels throughout the month of June and showcase Mountain Dew Spiked Lemonade. The festivities kick off June 8 with the first-ever MTV Beach House Festival, featuring headliners MisterWives, KYLE and more.

Fans can score a coveted ticket to the MTV Beach House Festival by following @MTV on Twitter and retweeting designated sweepstakes tweets starting today.

"Snapchat, Twitter and Facebook Live didn't even exist when we last opened the MTV Beach House as the ultimate summer hangout for our audience 14 years ago," said Matthew Newcomb, Vice President, Integrated Marketing, MTV. "We're thrilled to partner with Mtn Dew Spiked Lemonade to bring back the Beach House in a totally updated way that speaks to a new generation of digitally native fans."

"Bringing back the MTV Beach House is one of those can't miss moments we love to bring to DEW Nation," said Chauncey Hamlett, senior director of marketing, Mountain Dew. "It's the perfect way to welcome summer - an iconic show of the 90s spiked with boundary-pushing experiences - definitely how Mtn Dew Spiked Lemonade does summer."

Mtn Dew Spiked Lemonade is a non-alcoholic lemonade flavored DEW, made with a splash of real lemon juice, spiked with thirst-quenching prickly pear cactus juice and sweetened with real sugar and agave, with a fizz that cuts your thirst to the core and keeps you going.

Keep up with the MTV Beach House at: http://www.mtv.com/beach-house/2017.

About MTV:

MTV is a global youth culture brand inspired by music. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA)

About PepsiCo:

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose - our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

About Mountain Dew:

Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew(R) and Diet Mountain Dew(R), the permanent DEW product line includes Mountain Dew Code Red(R), Mountain Dew LiveWire(R), Mountain Dew Throwback(R), Mountain Dew Pitch Black(TM), Mountain Dew Voltage(R), Mountain Dew White Out(R) and Mountain Dew Kickstart(TM). For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.





  [june 2017]  
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