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[08/22/17 - 05:21 AM]
Decoding the Defenders: Netflix Unveils the Gateway Shows That Lead to a Heroic Binge
More than 80% of all shows are discovered through Netflix recommendations.

[via press release from Netflix]

Decoding the Defenders: Netflix Unveils the Gateway Shows That Lead to a Heroic Binge

Netflix superpower? Knowing what viewers should watch next, especially if it's something they'd never expect. Case in point, one in eight Marvel Television viewers were new to comic book based content before discovering their first heroic binge on Netflix1.

Viewers are finding their way to the adventures of Daredevil, Jessica Jones, Luke Cage and Iron Fist through shows as diverse as the Defenders crew. And it's not by chance, it's by design - more than 80% of all shows are discovered through Netflix recommendations.

"At Netflix we know genres are just wrappers, which is why we work hard to create algorithms that help members break these pre-conceived notions and make it easier for them to find stories they'll love, even in seemingly unlikely places," said Todd Yellin, Vice President of Product.

Getting over a genre bias isn't limited to the Marvel Universe. One in five Stranger Things fans were new to horror before entering the Upside Down2. Similarly, one in seven Black Mirror watchers were new to science fiction before exploring the dark side of technology3.

Looking into the shows those new to the genre watched most4 before its four Marvel series, Netflix uncovered interesting patterns that act as a bingeing gateway to the Marvel Universe .

Anti-heroes and moral ambiguity lead viewers to Marvel's Daredevil.

Stories that dabble in life's grey area heighten viewers' senses for Daredevil, like the political turmoil of House of Cards and the thin lines of family loyalty in Bloodline. As do characters who blur the lines between vigilante and villain, like Walter White's entrepreneurial antics in Breaking Bad and Dexter Morgan's homicidal heroics in Dexter.

Sharp humor, strong females and dark crime draw watchers to Marvel's Jessica Jones.

It's Jessica Jones' sharp wit that makes her bingeworthy. Series with smart humor, like Master of None, Friends and John Mulaney: The Comeback Kid, draw viewers to Jones as do stories with strong female leads, like Orange is the New Black. A nod to her detective roots, series immersed in dark criminal worlds also do the trick, like the psychological thrill of Making A Murderer.

Dangerous worlds and complex consequences direct viewers to Marvel's Luke Cage.

Shows that expose the dark side of society draw viewers to Luke Cage, like the question of guilt in Amanda Knox and the examination of technology in Black Mirror. Similarly, series immersed in dangerous realms, like a cartel-ridden Medellin in Narcos and a zombie-filled Atlanta in The Walking Dead, lead watchers to Cage's world.

Edgy coming-of-age tales steer watchers to Marvel's Iron Fist.

Grit isn't the only path to a comic binge. Edgy coming-of-age series, like Love, Shameless and 13 Reasons Why, bring viewers to Danny Rand and his transitional tale from orphan to crime fighter. The passage from warrior to winner also struck a chord with viewers courtesy of Ultimate Beastmaster.

Methodology

1 Members who had never watched content tagged "superhero" on Netflix prior to watching one of the Marvel series.

2 Members who had never watched content tagged "horror" on Netflix prior to watching Stranger Things.

3 Members who had never watched content tagged "science fiction" on Netflix prior to watching Black Mirror.

4 Netflix analyzed viewing of members who had never watched content tagged "superhero" prior to watching one of its Marvel series to identify the top ten most watched global titles prior to each series for those new to the genre. The analysis was conducted across 40+ countries between 2015 and 2017.





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· MARVEL'S DAREDEVIL (NETFLIX)
· MARVEL'S IRON FIST (NETFLIX)
· MARVEL'S JESSICA JONES (NETFLIX)
· MARVEL'S LUKE CAGE (NETFLIX)
· MARVEL'S THE DEFENDERS (NETFLIX)





[05/23/18 - 12:14 PM]
ESPN and ESPN+ to Become Exclusive Media Home of UFC in the U.S.
Starting in January 2019, ESPN+ and ESPN become the exclusive digital and linear distributors in the United States for UFC, showcasing 42 live events, 30 of which will feature a full card of 12 UFC bouts.

[05/23/18 - 12:08 PM]
Commit to Real Love Every Tuesday Night on Lifetime with New Seasons of "Married at First Sight" and "Seven Year Switch"
Joining the schedule on Wednesday nights is the new docuseries "Seatbelt Psychic," following renowned psychic medium Thomas John as he brings his gift of communicating with the dead to the masses, one car ride at a time.

[05/23/18 - 12:00 PM]
Idris Elba Set to Star, Direct and Produce a Modern Retelling of "The Hunchback of Notre Dame" for Netflix
The feature film will be a sonic and musical experience for which Elba will also produce the music.

[05/23/18 - 12:00 PM]
The Bold, Brilliant and Badass Babes Are Back in the Two-Hour Premiere of "The Bold Type," on Tuesday, June 12
Additionally, the first episode will be available one week early to Hulu subscribers, beginning Tuesday, June 5.

[05/23/18 - 11:38 AM]
Emmy(R) Award-Winning "Good Morning America" Expands to Three Hours
After seven seasons, 1454 episodes, multiple Emmy nominations and two Emmy Awards, "The Chew" will cease production at the end of this season but will continue to air as planned until September with all-new episodes airing in June.

[05/23/18 - 11:04 AM]
Spidey Returns in a One-Hour "Marvel's Spider-Man" Season Two Premiere, Monday, June 18, on Disney XD
Following the premiere weekend, new episodes will debut every Monday through August.

[05/23/18 - 11:01 AM]
Nickelodeon to Develop Norman Lear Animated Project, "Man of the House"
The project follows 11-year-old José as he helps his mother Maria watch over his two younger siblings, Maria Juliana (Maju) and Diego, while trying to form a hip-hop group with his quirky classmate and neighbor, Wilbur, that lives downstairs.

[05/23/18 - 11:00 AM]
Video: Official Trailer Revealed for Season Two of TNT's "Claws"
As previously announced, the series returns Sunday, June 10 at 9:00/8:00c.

[05/23/18 - 11:00 AM]
"The 2019 Miss America Competition" to Air Sunday, Sept. 9, on The ABC Television Network
This year's show will highlight women from all walks of life who are advancing the message of female empowerment through their efforts in the areas of scholarship, talent and social impact.

[05/23/18 - 10:55 AM]
Food Network Celebrates Wedding Season with a Night Full of Top-Tier Cakes on Monday, June 25th
Highlights include the all-new competition series, "Wedding Cake Championship," hosted by Tara Lipinski and Johnny Weir.

[05/23/18 - 10:36 AM]
Viceland Announces Nine Summer Series
New programs premiering on the network include: "Hollywood Love Story," a dive into the world of the wannabe Insta-famous presided over by one of the pioneers of 'famous-for-being-yourself' culture: Paris Hilton.

[05/23/18 - 10:06 AM]
Robert Simonds' STX Uglydolls Franchise Gets Animated as New Kids Series for Hulu
The agreement includes a 26-episode series order of "Uglydolls" to be developed and produced as an animated kids series for Hulu, as well as the exclusive SVOD rights to the upcoming animated feature film following its theatrical run.

[05/23/18 - 10:02 AM]
Video: CBS All Access Reveals Official Trailer and Additional Key Art for "Strange Angel"
Based on George Pendle's book of the same name, the series is inspired by the real life story of Jack Parsons and explores the dramatic intersection between genius and madness, science and science fiction.

[05/23/18 - 09:45 AM]
"Shark Week" Brings Shark N' Awe for the 30th Anniversary Premiering Sunday, July 22 on Discovery
Highlights include "Shark Tank Meets Shark Week," featuring Barbara Corcoran, Mark Cuban, Daymond John, and Kevin O'Leary.

[05/23/18 - 09:15 AM]
Kim Cattrall Joins CBS All Access' Upcoming Psychological Thriller, "Tell Me a Story"
Earlier this month, it was announced that Billy Magnussen will star in the series as Nick, a young high school teacher who is handsome, seductive, and quite possibly a wolf in sheep's clothing.