[08/30/19 - 10:03 AM] "We're All Superstars": New Campaign Launches WWE's "Friday Night Smackdown" on FOX The campaign will consist of four total spots, with three fan-focused videos debuting in the coming weeks.
[via press release from FOX Sports]
"WE'RE ALL SUPERSTARS": NEW CAMPAIGN LAUNCHES WWE'S "FRIDAY NIGHT SMACKDOWN" ON FOX
Celebrities and Fans Go to Extremes Emulating Superstars Past and Present as SmackDown Live Becomes FRIDAY NIGHT SMACKDOWN on FOX
Los Angeles - WWE's FRIDAY NIGHT SMACKDOWN debuts on FOX Friday, October 4, and FOX Sports is setting the stage with the "We're All Superstars" campaign launch. The first spot "Superstars" premieres tonight, Friday, August 30, during FOX Sports' new college football pregame show, BIG NOON KICKOFF, at 6:30 PM ET on FS1.
In the spot, a wide range of everyday and celebrity WWE fans embrace their inner "Superstar" - a grocery store clerk, a spelling bee winner, kids at the swimming pool and more. These fanatics imitate their favorite WWE Superstars' signature moves, celebrating the WWE's outsized influence on pop culture.
WWE Superstars "Stone Cold(R)" Steve Austin, John Cena(R), Kofi Kingston, Becky Lynch, Ric Flair, Charlotte Flair, The Undertaker(TM) and The Rock(R) together with celebrities including Snoop Dogg, Gordon Ramsay and athletes from across the sports world are featured in the campaign.
In addition, beginning with its 20th anniversary celebration on Friday, October 4, SmackDown Live will become FRIDAY NIGHT SMACKDOWN and air on the FOX broadcast network 52 weeks a year.
The campaign will consist of four total spots, with three fan-focused videos debuting in the coming weeks. The "We're All Superstars" campaign was created by Wieden+Kennedy New York and FOX Sports.
[10/24/25 - 07:14 AM] FOX Sports Readies for Major League Baseball's 121st World Series Presented by Capital One Action leads off Friday, October 24, between the National League and current reigning World champion Los Angeles Dodgers and American League champion Toronto Blue Jays from Rogers Centre in Toronto, Canada, on FOX, FOX Deportes, the FOX Sports App and FOX One.
[10/23/25 - 05:01 PM] Video: "As You Stood By" - Official Trailer - Netflix When two women plot to end an abusive marriage through murder, an unexpected visitor arrives - threatening to shatter everything they've carefully planned.
[10/23/25 - 01:30 PM] Critically Acclaimed Noir Thriller, "Dark Winds," to Return to AMC and AMC+ Sunday, February 15 The series' gripping fourth season focuses on the search for a missing Navajo girl, which takes Leaphorn, Chee and Manuelito from the safety of Navajo Nation to the gritty terrain of 1970s Los Angeles in a race against the clock to save her from an obsessive killer with ties to organized crime.
