[05/27/21 - 09:15 AM] 365 Days of HBO Max In the year since rollout, the platform has undergone a remarkable evolution and hit several significant benchmarks, adding 11.1 million HBO/HBO Max subscribers over the past year to surpass 44 million in the US (as of end of Q1).
[via press release from WarnerMedia]
365 Days of HBO Max
Today marks the one-year anniversary of the launch of HBO Max. In the year since rollout, the platform has undergone a remarkable evolution and hit several significant benchmarks, adding 11.1 million HBO/HBO Max subscribers over the past year to surpass 44 million in the US (as of end of Q1). Not only is the platform seeing a rapidly growing user base, but our viewers are more engaged than ever: we have seen up to a 70% increase in audience engagement vs. HBO Go or Now*, and the average time it takes a user to click play after logging into the platform is down to 100 seconds. From indulging in the highly-anticipated "Zack Snyder's Justice League" to binge watching "The Flight Attendant" and "Friends," to streaming the new Warner Bros. theatrical releases, the platform has become a "go-to" for all audiences.
HBO Max celebrates its success thus far with a new brand spot, releasing today, that is dedicated to the fans who find their favorite shows and movies on the streamer.
Below is an infographic highlighting this year's standout stats that we hope you'll share with your readers to help us celebrate this important milestone as we move into year two and all it has in store.
*Engagement is measured by monthly hours/subscriber.
· SHOWATCH (series past and present)
· DEVWATCH (series in development)
· MOVIEWATCH (tv movies and mini-series)
[01/08/26 - 09:00 AM] HBO Original Two-Part Documentary "Mel Brooks: The 99 Year Old Man!" Debuts January 22 One of Hollywood's most daring satirists from the early years of television sketch comedy through his film and stage hits, Brooks has held a funhouse mirror up to the human condition and used laughter as a path to resilience, connection, and joy for nearly a century.
[01/08/26 - 05:01 AM] Video: "Glitter & Gold" - Sneak Peek - Netflix A multi-part documentary series that takes a comprehensive and dramatic look into the lives and journeys of the world's top Ice Dance couples as they prepare for the 2026 Winter Olympics in Milan-Cortina, Italy.
[01/08/26 - 05:00 AM] Presenters Announced for the "83rd Annual Golden Globes" Presenters for the first major awards show of the season will take the stage alongside returning host, acclaimed Golden Globe, Grammy and Emmy-nominated comedian and actress Nikki Glaser.
[01/08/26 - 03:01 AM] Video: "The Big Fake" - Official Trailer - Netflix An aspiring artist becomes a master forger for criminal gangs lurking in the underbelly of 1970s Rome in this drama film inspired by true events.
