or


[03/27/25 - 05:51 AM]
Hallmark Media, NFL, Skydance Sports and the Buffalo Bills Will Premiere "Holiday Touchdown: A Bills Love Story" During the 2025 Christmas Season
Production kicks off later this year and will film entirely at locations in and around Buffalo, New York, including iconic Highmark Stadium, which is making its last stand as the Bills home field in the upcoming 2025 NFL season.

[via press release from Hallmark Media]

Hallmark Media, NFL, Skydance Sports and the Buffalo Bills will premiere 'Holiday Touchdown: A Bills Love Story' during the 2025 Christmas season

STUDIO CITY, CA and BUFFALO, NY - March 27, 2025 -- On the heels of its winning partnership last year, Hallmark Media, NFL and Skydance Sports are running it back this Christmas with Holiday Touchdown: A Bills Love Story, a new, original movie premiering during the GOAT of festive films, Hallmark Channel's 16th annual Countdown to Christmas. The announcement was made today through a video featuring Bills Safety Damar Hamlin. Production kicks off later this year and will film entirely at locations in and around Buffalo, New York, including iconic Highmark Stadium, which is making its last stand as the Bills home field in the upcoming 2025 NFL season. The starting lineup will be announced at a later date.

"The incredible success of last year's partnership with the NFL and the Kansas City Chiefs far exceeded our expectations," said Darren Abbott, Chief Brand Officer, Hallmark. "We are thrilled to team up with the Bills this year for a new holiday movie filled with heart, family and the classic Hallmark storytelling that our fans know and love, all set against the special community the Bills franchise has nurtured throughout its storied history."

"We were honored to be approached by Skydance Sports to participate in this amazing project that will showcase two powerful brands - Hallmark and the Buffalo Bills," said Pete Guelli, Chief Operating Officer, Buffalo Bills. "This is just another example of how the Bills brand and our amazing fan base continues to grow across the sports and entertainment landscape. This is an incredible opportunity to feature Western New York and Bills Mafia on the Hallmark platform. It is a privilege to be part of this project, and we hope this film will be a hit during the holiday season!"

With planning underway, fan activations, unique co-branded merchandise, and on-air, social, and digital promotion, the multifaceted partnership will engage widespread audiences both on and off the field, with more details to be announced later this year. What's more, this film will fuel the proven track record of viewership crossover between Countdown to Christmas enthusiasts and football fans. In fact, over 75% of Hallmark Channel viewers also watched NFL Football while Countdown to Christmas was on air in 2024, making this film the perfect holiday occasion.*

Skydance Sports serves as the Executive Producer of Holiday Touchdown: A Bills Love Story. A newly formed venture between Skydance Media and the NFL, Skydance Sports is designed to create a top-end sports content studio and expand multi-platform sports programming across a broad range of formats.

ABOUT HALLMARK MEDIA

Owned and operated by Hallmark Cards, Inc., Hallmark Media is entertainment's leading destination for feel-good content. Hallmark Channel features an ambitious slate of new, original movies, scripted series, and the popular annual holiday franchise, Countdown to Christmas. Hallmark Mystery features a unique mix of movies and acquired series focused on the lighter side of the suspense and mystery genres, as well as its own seasonal programming event, Miracles of Christmas. Hallmark Family showcases timeless storytelling for the whole family centered around faith, love, and community. The company's subscription streaming service and membership program, Hallmark+ offers a distinctive blend of all new, exclusive original series and movies, next-day access to Hallmark Channel and Hallmark Mystery premieres, plus monthly discounts and rewards for shopping at Hallmark Gold Crown retail stores. For more information, please visit www.corporate.hallmarkmedia.com.

ABOUT SKYDANCE SPORTS

Skydance Sports, the joint venture between the NFL and Skydance, has quickly become the preeminent studio for leagues, teams, elite athletes and A-List Hollywood talent seeking to produce premium, sports-related entertainment.

Initially launched in 2021, the studio's first two projects include the Sports Emmy-nominated docuseries Good Rivals and the critically acclaimed film Air which received two Golden Globe Award nominations including "Best Motion Picture - Musical or Comedy." In 2022, Skydance partnered with the NFL and NFL Films on a joint venture to significantly expand multi-platform programming across sports in a broad range of formats for partners, fans, and viewers around the world. The partnership's projects include the upcoming docuseries America's Team: The Gambler and His Cowboys chronicling the Dallas Cowboys' dynasty and franchise owner Jerry Jones, a documentary feature on football legend John Elway, and a docuseries on tennis icon Rafael Nadal for Netflix along with a scripted series for Hulu written and executive produced by Dan Fogelman set inside the world of the NFL. Recently released projects include the Hallmark holiday movie Holiday Touchdown: A Chiefs Love Story, Aaron Rodgers: Enigma for Netflix, Freediver on Prime Video, Hard Knocks: Offseason with the New York Giants for HBO as well as the Sports Emmy-nominated NFL Draft: The Pick Is Infor The Roku Channel and Kelce for Prime Video.

*Source: Nielsen R&F Duplication Report, L+SD; 10/18/24-12/29/24; M-Su 6a-6a; Primary Schedule-HALL/Secondary Schedule-NFL Football on Broadcast, Cable, Live Streaming; P2+ audience, 6 min qualifier.





  [march 2025]  
S
M
T
W
T
F
S
      


· HOLIDAY TOUCHDOWN: A BILLS LOVE STORY (HALLMARK)





[10/24/25 - 02:30 PM]
Video: First Look at Upcoming New Drama "Memory of a Killer" Starring Patrick Dempsey and Michael Imperioli - Premiering This January on FOX
Dempsey stars as a hitman, Angelo Doyle, leading a dangerous double life while hiding an even deadlier personal secret - he has developed early onset Alzheimer's.

[10/24/25 - 02:02 PM]
"20/20" Is Friday's Most-Watched Newsmagazine Across the Board
In addition, "20/20" posted its best Adults 25-54 in more than four months.

[10/24/25 - 02:01 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week
"Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.

[10/24/25 - 01:05 PM]
"Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week
The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.

[10/24/25 - 08:01 AM]
Netflix Announces "Hollywood Arts," A Brand-New Spinoff of Hit Live-Action, "Victorious," with Daniella Monet Returning as Star and Executive Producer
The series is set to debut on Netflix in 2026, followed by releases on Nickelodeon and Paramount+.

[10/24/25 - 07:14 AM]
FOX Sports Readies for Major League Baseball's 121st World Series Presented by Capital One
Action leads off Friday, October 24, between the National League and current reigning World champion Los Angeles Dodgers and American League champion Toronto Blue Jays from Rogers Centre in Toronto, Canada, on FOX, FOX Deportes, the FOX Sports App and FOX One.

[10/24/25 - 07:01 AM]
Video: "Love Is Blind" Season 9: The Reunion - Official Trailer - Netflix
Denver singles shake up their search for "the one" and step into the pods, braving twists, turns and love triangles to find their soulmate sight unseen.

[10/24/25 - 07:01 AM]
Experience the Family, the Fun, and the Fantastic! Marvel Studios' "The Fantastic Four: First Steps" Lands Exclusively on Disney+ November 5
Continuing the celebration of Marvel's First Family, the announcement was made live from SpaceCon 2025 in San Antonio, where The Fantastic Four: First Steps Immersive Pop-Up Experience invites attendees to step inside the iconic Baxter Building.

[10/24/25 - 06:00 AM]
The CW Network and Xfinity Celebrate 11 Years of the NASCAR Xfinity Series by Presenting the Third Stage of the Championship Race Commercial-Free
Taking place in Phoenix, Arizona, on Saturday, November 1, the commercial-free stage presented by Xfinity was created to thank the loyal race fans who have supported the NASCAR Xfinity Series for more than a decade - helping the series grow through their unwavering enthusiasm, increased viewership, and continued trackside attendance.

[10/23/25 - 05:01 PM]
Video: "As You Stood By" - Official Trailer - Netflix
When two women plot to end an abusive marriage through murder, an unexpected visitor arrives - threatening to shatter everything they've carefully planned.

[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 02:28 PM]
The 305 Just Got Hotter: "Love & Hip Hop: Miami" Moves to BET Season 7 Premieres Tuesday, November 4 at 8 PM ET/PT
The upcoming seventh season dives deeper than ever into Miami's thriving entertainment scene, following a cast of stars who are rebuilding, rebranding, and redefining success in real time.

[10/23/25 - 01:30 PM]
Critically Acclaimed Noir Thriller, "Dark Winds," to Return to AMC and AMC+ Sunday, February 15
The series' gripping fourth season focuses on the search for a missing Navajo girl, which takes Leaphorn, Chee and Manuelito from the safety of Navajo Nation to the gritty terrain of 1970s Los Angeles in a race against the clock to save her from an obsessive killer with ties to organized crime.

[10/23/25 - 12:01 PM]
Video: BET+ Releases Trailer for Horror Film "A Demon's Revenge"
In the film, following the bloodshed in Belize, Peaches, played by Jhoné Lucas, delves deeper into Caribbean folklore and the terrifying truth that lurks beneath.

[10/23/25 - 12:00 PM]
FOX Entertainment Acquires Equity Stake in Chain, Forging Strategic Partnership with Experiential Food Phenomenon Co-Founded by B.J. Novak
Included in the investment is a first look development deal through Chain Media.