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[05/21/25 - 07:30 AM]
CNBC to Premiere "Curry Inc: The Business of Stephen Curry" on June 4 at 9PM ET/PT
This all-new CNBC Sport production pulls back the curtain on how the four-time NBA champion and two-time MVP is building a legacy that goes far beyond basketball.
[via press release from CNBC]

CNBC to Premiere "Curry Inc: The Business of Stephen Curry" on June 4 at 9PM ET/PT

New CNBC Sport production goes beyond the game with a look inside Stephen Curry's booming business Thirty Ink

Watch a sneak peek

ENGLEWOOD CLIFFS, N.J., May 21, 2025 - Just as the NBA Finals heat up, CNBC Sport is taking fans off the court and into the boardroom with the premiere of "Curry Inc: The Business of Stephen Curry" on Wednesday, June 4 at 9PM ET/PT.

This all-new CNBC Sport production pulls back the curtain on how the four-time NBA champion and two-time MVP is building a legacy that goes far beyond basketball. Viewers get an inside look at Thirty Ink, Curry's thriving business empire that spans media, fitness, lifestyle, philanthropy, and spirits.

Curry speaks exclusively with CNBC's Alex Sherman about his post-NBA ambitions, the pressure of being a global brand, and how he turns passion into purpose. "I'm getting everything I can out of basketball," Curry tells CNBC, "but I want it to be bigger than that."

The CNBC Sport original offers viewers a rare look at the strategy behind Curry's profitable business portfolio, with insights from those who know him best, including Warriors Head Coach Steve Kerr, NBA champion and former teammate Andre Iguodala, Thirty Ink Chairman Suresh Singh and COO Tiffany Williams, Unanimous Media CEO Erick Peyton, Under Armour CEO Kevin Plank and more.

With "Curry Inc," CNBC Sport captures a rare portrait of an athlete redefining what it means to win - on and off the court.

"Curry Inc: The Business of Stephen Curry" is the latest project from CNBC Sport, the company's vertical that covers the convergence of sports, business, and investing. From media rights deals and team valuations to private equity moves and key players, CNBC Sport delivers the biggest business stories in sports. Learn more at cnbc.com/sport and sign up here to get Alex Sherman's CNBC Sport newsletter sent directly to your inbox every Thursday morning.

About CNBC

CNBC is the recognized world leader in business news and provides real-time financial market coverage and business content consumed by nearly half a billion people per month across all platforms. The network's 14 live hours a day of business programming in North America (weekdays from 5:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.

CNBC also offers content through its vast portfolio of digital offerings, including CNBC.com and CNBC Make It, as well as subscription products such as CNBC+, CNBC PRO, and the CNBC Investing Club with Jim Cramer. CNBC content is also available via mobile apps for iOS and Android devices and Amazon, Google, and Apple voice interfaces.





  [may 2025]  
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