Great American Media Enters 2025-2026 Upfront with New Partnerships, Original Content, and Growing Audiences

GAM Connect, Great American Media's data-driven linear (DDL) solution, is now integrated with Audyns.

Great American Family cracked the Top 25 cable networks in 4Q 2024, fueled by audience-first programming and the success of Great American Christmas.

NEW YORK, June 18, 2025 -- As the 2025-2026 Upfront season kicks off, Great American Media (GAM) is offering advertisers a clear alternative in an increasingly fragmented and crowded media landscape. GAM is committed to delivering trusted, family-friendly programming while giving brands smarter, more effective ways to reach viewers. GAM has a powerful combination of audience growth, premium original programming, and new technology partnerships that enhance media buying and deliver measurable results for advertisers seeking both scale and meaningful connection.

As GAM enters the Upfront season, the company has also established a new partnernership with Audyns, a new industry-first platform designed to connect agencies and independent TV networks through a centralized, data-driven program. GAM Connect, Great American Media's data-driven linear (DDL) solution, is now integrated with Audyns. Through this partnership, Great American can offer media buyers a seamless, data-backed way to plan, buy, and measure campaigns across trusted, brand-safe content.

By tapping into Audyns' centralized platform, powered by datafuelX and integrated with Nielsen, VideoAmp, and OpenAP, Great American Media becomes an even more valuable asset to advertisers by bringing clarity, efficiency, and scale to advertisers looking to reach high-quality, engaged audiences without added complexity.

"Partnering with Audyns aligns with our mission to deliver trusted, high-quality content to audiences while providing advertisers with smart, scalable solutions," stated Bill Abbott, President and CEO, Great American Media. "We're proud that GAM Connect is part of our forward-thinking platform. This collaboration strengthens both companies by giving brands greater access to our engaged viewers and enabling Great American Media to compete even more effectively in today's evolving media landscape."

Fueled by audience-first programming and the success of Great American Christmas, Great American Media cracked the Top 25 cable networks for the first time in 4Q 2025. GAM continues to elevate its media investment opportunities for advertisers through audience growth, premium originals and brand-safe streaming. GAM continues to elevate its media investment opportunities for advertisers through audience growth, premium originals and brand-safe streaming.

"At Great American Media, we understand the value of aligning with content that resonates deeply with audiences," said Kristen Roberts, GAM's CFO and EVP of Programming. "Our commitment to family-friendly programming not only drives viewer loyalty but also offers advertisers a unique opportunity to connect with a dedicated and growing audience. As we continue to expand our original content slate, we're providing brands with more avenues to engage viewers in meaningful ways."

Key Highlights of the 2025-2026 Upfront Slate:

GAM Connect

GAM Connect is part of a new forward-thinking platform established in Audyns. It connects agencies and independent TV networks through a centralized, data-driven program, that focuses on getting the right buyers for the right viewership with one simple strategy.

Audience growth in a declining market

Nielsen data shows Great American Family is among the only networks posting year-over-year audience growth in key demos, including double-digit gains during Q4 2024.

Premium originals with purpose

New and fan favorite series include Crossroad Springs, County Rescue, and When Hope Calls, alongside marquee events like the Rose Parade and Great American Rescue Bowl.

Proven brand integrations

Partnerships exemplify how meaningful integrations in a trusted environment yield results.

Great American Media's 2025 Christmas slate is set with fan favorites Candace Cameron Bure and Mario Lopez headlining heartwarming holiday originals.

"We're not chasing what's popular, we're building something lasting for families," said Roberts. "More and more brands are recognizing the importance of partnering with trusted content that reflects the values viewers care about most."

Great American Media is currently booking 2025-2026 advertising and sponsorship packages across its cable and streaming platforms.