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[01/13/05 - 12:00 AM]
Bravo's 'Straight Girl' and 'Project Runway' Dazzle the Competition, Delivering the Highest Rated Wednesday in the History of the Network

[via press release from Bravo]

BRAVO'S 'STRAIGHT GIRL' AND 'PROJECT RUNWAY' DAZZLE THE COMPETITION, DELIVERING THE HIGHEST RATED WEDNESDAY IN THE HISTORY OF THE NETWORK

BRAVO'S 'STRAIGHT GIRL' AND 'PROJECT RUNWAY' DAZZLE THE COMPETITION, DELIVERING THE HIGHEST RATED WEDNESDAY IN THE HISTORY OF THE NETWORK

'RUNWAY' WALKS OFF WITH ITS HIGHEST RATINGS EVER AND BREAKS BRAVO TIME PERIOD RECORDS

'QUEER EYE FOR THE STRAIGHT GIRL' ARRIVES ON WEDNESDAYS IN STYLE, SETTING NEW BRAVO TIME PERIOD RECORD WITH THREE TIMES THE NETWORK'S SEASON AVERAGES

TWO NIGHTS STRAIGHT, BRAVO DELIVERS FOUR OF ITS TOP FIVE TELECASTS OF THE 2004-05 SEASON IN ADULTS 18-49

New York City - January 13, 2005 - With the help of an all-new episode of "Project Runway" at 9 p.m. ET and the series premiere of "Queer Eye for the Straight Girl" at 10 p.m. ET, Bravo has delivered its highest rated Wednesday night (8 p.m.-11 p.m. ET) in the history of the network in households (0.86 HH) and adults 18-49 (548,000), according to in-home viewing figures from Nielson Media Research.

"Our 'twice as queer, two nights straight' strategy has us doubly thrilled with the ratings performances of these shows," said Lauren Zalaznick, President of Bravo. "It's been amazing to see 'Project Runway' develop into one of cable's hottest shows and now it looks like 'Queer Eye for the Straight Girl' can be the perfect schedule mate to keep Bravo achieving bigger and better things on Wednesday nights."

At 9 p.m. ET last night, "Project Runway" once again set series records in 18-49 (738,000), 25-54 (654,000), total viewers (1,178,000) and households (1.2 HH), surpassing last week's benchmark rating in households, total viewers and the key 18-49 and 25-54 demos. Last night's performance makes "Project Runway" the second-highest telecast of the season for Bravo in 18-49, 25-54 and total viewers, behind only Tuesday's "Queer Eye for the Straight Guy" season premiere. The buzz surrounding "Project Runway" continues to build, as last night's airing doubled what the series averaged through its first four telecasts.

Last night's series premiere of "Queer Eye for the Straight Girl" did her big brother proud by tripling Bravo's season average in the time period in 18-49 (674,000), 25-54 (602,000), households (.98 HH) and total viewers (957,000). The official series debut improved on "Straight Girl's" already impressive preview episode, which followed Tuesday night's season three premiere of "Queer Eye for the Straight Guy," in 18-49 (674,000 vs. 620,000), 25-54 (602,000 vs. 577,000), households (.98 HH vs. .88 HH) and total viewers (957,000 vs. 865,000). This makes the debut of "Straight Girl" Bravo's highest rated premiere in 18-49 and 25-54 in more than a year, since the December 2, 2003 debut of "Celebrity Poker Showdown." In addition, the median age for Wednesday's "Queer Eye for the "Straight Girl" premiere is 36.4, over nine years younger than what Bravo has been averaging in the primetime this season.

Over the past two nights, Bravo has delivered four of its top five 18-49 audiences of the 2004-05 television season with Tuesday's "Queer Eye for the Straight Guy," Wednesday's "Project Runway," Wednesday's "Queer Eye for the Straight Girl" and Tuesday's "Straight Girl" "Sneak Peek." The fifth top-five telecast came just one week earlier with the January 5 airing of "Project Runway."

Bravo is offering viewers an opportunity to catch up on the episodes of "Project Runway" they have missed with a weekly three-episode mini-marathon every Sunday through the remainder of the series from 9 p.m.- 12 a.m.

"Project Runway" airs regularly Wednesday at 9 p.m. "Project Runway" is executive produced by Dan Cutforth and Jane Lipsitz of Magical Elves ("Project Greenlight," "Last Comic Standing") and Heidi Klum. Klum's managers and fashion world experts Desiree Gruber and Jane Cha of NYC-based Full Picture are also executive producing the series. Barbara Schneeweiss, director of television, and Jennifer Berman, senior vice president of production and development, will oversee the production on behalf of Miramax Television

"Queer Eye for the Straight Girl" and "Queer Eye for the Straight Guy" are produced by Scout Productions in association with Bravo.

Bravo is an arts and culture network featuring a variety of programs presented in an original and engaging way. Currently seen in more than 77 million homes, Bravo is the television destination for viewers who want creativity, experimentation and innovation. Offering programming with a unique point of view, the network features original series and specials, feature films (both independent and mainstream) as well as performance specials and compelling documentary series.

Its critically-acclaimed and award-winning original programming includes "Inside the Actors Studio," "Queer Eye for the Straight Guy," "Celebrity Poker Showdown" and Cirque du Soleil specials and series. The network's latest hits include "Blow Out," "Showbiz Moms & Dads," and the improvisational sitcom "Significant Others."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980.





  [january 2005]  
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· BLOW OUT (BRAVO)
· CELEBRITY POKER SHOWDOWN (BRAVO)
· LAST COMIC STANDING (NBC)
· PROJECT GREENLIGHT (HBO)
· PROJECT RUNWAY (LIFETIME)
· QUEER EYE (BRAVO)
· QUEER EYE FOR THE STRAIGHT GIRL (BRAVO)
· SIGNIFICANT OTHERS (BRAVO)





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