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[03/08/05 - 12:00 AM]
Kids 6-11 Kids' Total Day Ratings, Delivery Climb 40% in 10th Straight Week of Solid Growth at Cartoon Network

[via press release from Cartoon Network]

Kids 6-11 Kids� Total Day Ratings, Delivery Climb 40% in 10th Straight Week of Solid Growth at Cartoon Network

Multi-hour Franchises FRIDAYS, MIGUZI and TOONAMI Each Show Double-Digit Gains

ADULT SWIM Remains #1 in Late-Night on All Basic Cable with Adults 18-34, 18-24; Scores 4 of Top 10 Programs on Basic Cable among Adults 18-34

Cartoon Network launches into a third month�10 straight weeks�of solid double-digit growth among its key demos, dominated by a 40% delivery and ratings growth among kids 6-11 in kids� total day, according to Nielsen Media Research. Each of the network�s three key franchises�FRIDAYS (7 p.m.-12 a.m.), MIGUZI (Monday-Sunday, 5-7 p.m.) and TOONAMI (Saturday, 7-11 p.m.)�also scored double-digit growth across their respective audiences, including kids 6-11. And the network�s late-night block, ADULT SWIM (Sunday-Thursday, Saturday, 11 p.m.-2 a.m.), soon to be measured as an individual network by Nielsen, continued to rule basic cable in its time period among adults 18-34 and adults 18-24.

Highlights of Cartoon Network�s performance vs. the same time period last year include the following:

Kids� Total Day (Monday-Sunday, 6 a.m. - 6 a.m., kids� programming)

- Kids 6-11 delivery (501,000) and ratings (2.1) both increased by 40%.

- Kids 2-11 delivery (833,000) advanced by 26% and ratings (2.1) by 24%.

Prime Time (Monday-Sunday, 8-11 p.m.)

- Kids 6-11 delivery (707,000) expanded by 26% and ratings (2.9) by 21%.

- Kids 2-11 delivery (1,093,000) grew by 15% and ratings (2.8) by 17%.

FRIDAYS (Friday, 7 p.m.-12 a.m.)

- Kids 6-11 delivery (949,000) climbed ahead by 41% and ratings (3.9) by 39%.

- Kids 2-11 delivery (1,464,000) rose by 43% and ratings (3.7) by 42%.

- Top program�Foster�s Home for Imaginary Friends (7 p.m.): kids 6-11 delivery up 21%, kids 2-11 delivery up 26%.

MIGUZI (Monday-Friday, 5-7 p.m.�as of 1/24/05: Monday-Sunday, 5-7 p.m.)

- Kids 6-11 delivery (727,000) and ratings (3.0) both improved by 36%.

- Kids 2-11 delivery (1,097,000) leaped by 31% and ratings (2.8) by 33%.

- Top program�Static Shock (5:30 p.m.): kids 6-11 delivery up 51%, kids 2-11 delivery up 44%.

TOONAMI (Saturday, 7-11 p.m.)

- Kids 6-11 delivery (634,000) jumped by 20% and ratings (2.6) by 18%.

- Tweens 9-14 delivery (492,000) grew by 14% and ratings (2.0) by 11%.

- Top program�DragonBall GT (10 p.m.): tweens 9-14 delivery up 56%, kids 6-11 delivery up 44%.

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-2 a.m.)

- Ranked #1 in its time period on basic cable in delivery of adults 18-34 and 18-24, and men 18-34 and 18-24.

- Accounted for 4 of Top 10, 16 of Top 50 programs of the week among adults 18-34 on ad-supported basic cable.

- Adults 18-34 delivery (571,000) surged by 49% and ratings (0.9) by 50%.

- Adults 18-24 delivery (271,000) rose by 14% and ratings (1.0) by 11%.

Cartoon Network, currently seen in 87.5 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s 24-hour, ad-supported cable service offering the best in animated entertainment.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 2/28/05-3/6/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.





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