or


[04/28/05 - 12:00 AM]
No FoolinG... Original Movies Push Hallmark Channel to Highest-Rated April in Network's History

[via press release from The Hallmark Channel]

NO FOOLING� ORIGINAL MOVIES PUSH HALLMARK CHANNEL TO HIGHEST-RATED APRIL IN NETWORK�S HISTORY

Substantial Year-to-Year Ratings Growth In Households And Key Demos

Week One Of April 2005 Is Hallmark Channel�s Highest Week Ever

Flowers, but no April showers for Hallmark Channel! Original movies have helped push Hallmark Channel to its highest-rated April in the network�s history, and its fourthhighest month ever, with considerable year-to-year growth in all key demos in April 2005 compared with April 2004.

Week One of April 2005 (3/28-4/2/2005) averaged a .8 HH rating with 527,000 homes to become the highest week in network history. In addition, Saturday, April 2, averaged a 1.1 HH rating with 742,000 homes to become the third highest day for Hallmark Channel.

For April 2005, in Total Day, Hallmark Channel increased 17% since April 2004 with a .7 in HH, +30% in homes with 457,000, +46% in W25-54 with 130,000 and +40% in A25-54 with 226,000 among all 59 measured ad-supported cable networks (Nielsen Media Research, 3/28/05-4/24/05 compared to 3/29/04-4/25/04).

In Prime Time, for April �05 compared to April �04, Hallmark Channel increased 18%, delivering 594,000 homes, + 31% in W25-54 with 167,000 and +26% in A25-54 with 265,000.

Continued ratings success has led the network to its sixth straight monthly Top 10 ranking in Total Day household rating ranking #9 with a .7 rating. Contributing to the April success was the premiere of �Out of the Woods,� a Hallmark Channel Original movie which delivered a 2.6 HH coverage area rating with 1,785,000 homes becoming the highest rated ad-supported cable movie of the day, and the second highest ad-supported movie of the week (Nielsen Media Research, 3/28- 4/3/05).

The Original movie, which aired Saturday, April 2, 8-10 p.m., attracted nearly 3.4 million unduplicated viewers Persons 2+ and was part of Hallmark Channel's third highest day ever and highest week ever.

Competitively, "Out of the Woods" ranked #2 in HH Rating in the time period, and for key demographics ranked #1 in W25-54 (1.6 rating) and #2 in A25-54 (1.2 rating) among all 59 ad-supported cable networks. In addition, �Out of the Woods� was the second highest Hallmark Channel telecast in network history among HH delivery. It ranked among the top five all-time Hallmark Channel telecasts for each key demographic, notably #3 among A25-54 (955,000 viewers) and #4 among W25-54 (650,000 viewers). �Out of the Woods� is just one of many Hallmark Channel Original movies that are leading the way in 2005! For 2005-to-date, Hallmark Channel has delivered eight of the top 10 ad-supported cable original movies for Length of Tune among viewers P2+ (the amount of continuous minutes a viewer spends tuned to a program without switching channels).

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of 68 million subscribers. The program service is distributed through 4,800 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWNE) owns and operates Hallmark Channel. In 2004, Crown launched its second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information please visit www.hallmarkchannel.com or www.hallmarkmoviechannel.com.





  [april 2005]  
S
M
T
W
T
F
S
     


· OUT OF THE WOODS (HALLMARK)





most recent ratings | view all posts
[06/22/21 - 02:31 PM]
"Nightline" Ranks No. 1 in Adults 25-54 for 7th Time in the Last 8 Weeks
ABC spins the late-night numbers for the week of June 14-18.

[06/22/21 - 12:04 PM]
"The Tonight Show" Is #1 for 15 of Last 17 Weeks in 18-49 Demo Versus Late Night Competition
NBC spins the late-night numbers for the week of June 14-18.

[06/22/21 - 09:42 AM]
ABC's "Holey Moley 3D in 2D" Season Premiere Is Thursday's No. 1 Entertainment Series in Adults 18-49
ABC further spins the numbers for Thursday, June 17.

[06/18/21 - 11:43 AM]
ABC Is No. 1 Entertainment Network for 2nd Straight Week in Adults 18-49
ABC further spins the numbers for the week of June 7-13.

[06/18/21 - 10:07 AM]
Summer Fun & Games Drives ABC to Win Sunday in Total Viewers
ABC further spins the numbers for Sunday, June 13.

[06/18/21 - 06:01 AM]
Launch of Roku Originals Drives Record Two-Week Streaming Period for The Roku Channel
Furthermore, the top 10 most watched programs on The Roku Channel were all Roku Originals in this two-week period.

[06/15/21 - 02:00 PM]
2.5 Million Viewers Watched Both the Premiere and Encore Telecasts of the Third Season of the Scripted Series "Tyler Perry's Sistas" and Music Reality Series "BET Presents The Encore" on BET
Over 1.4 million total viewers tuned in to the former's season premiere in Live+3.

[06/14/21 - 10:16 AM]
ABC Ranks as Monday's Most-Watched Network
ABC further spins the numbers for Monday, June 7.

[06/14/21 - 09:06 AM]
"Bargain Block" Delivers Strong Season One Performance For HGTV
Attracting more than 19 million total viewers since its April 14 premiere, "Bargain Block" ranked as the #2 cable premiere in the Wednesday 9-10 p.m. timeslot among P2+ and households.

[06/11/21 - 01:39 PM]
ABC Is No. 1 Entertainment Net During First Week of Summer in Adults 18-49
ABC further spins the numbers for the week of May 31-June 6.

[06/11/21 - 11:17 AM]
"Summer Fun & Games" Lineup Propels ABC to Sunday's No. 1 Entertainment Network in Adults 18-49
ABC further spins the numbers for Sunday, June 6.

[06/11/21 - 08:57 AM]
HGTV's Feel-Good Hit "Home Town Takeover" Delivers Impressive Ratings Across Multiple Demos
Year-to-date, "Home Town Takeover" ranked as the #1 new unscripted cable series with P25-54, W25-54 and P2+.

[06/08/21 - 11:15 AM]
ABC's Coverage of LA Clippers vs. Dallas Mavericks Game 7 Draws Largest NBA Playoffs First Round Audience: 5,489,000 Viewers
Overall, ESPN and ABC combined to average 3,389,000 viewers for its first round NBA Playoffs coverage, up 49 percent vs. the 2020 first round and up four percent from the 2019 first round.

[06/04/21 - 11:01 AM]
"Saturday Night Live" Finishes Its 46th Season as the #1 Entertainment Show Across the Entire Ad-Supported TV Landscape in the 18-49 Demo
"'SNL' is one of the most culturally significant shows in television history, and being #1 in its 46th season is a testament to how that relevance has continued to grow over the past five decades," said Susan Rovner.

[06/02/21 - 08:15 AM]
CBS Sports and Paramount+ Deliver Strong Performance Across Multiple Platforms for UEFA Champions League Final
Paramount+ registered record viewership as the 2021 UEFA Champions League Final is its most live-streamed non-NFL sporting event ever.