or


[09/27/05 - 12:00 AM]
NBC Universal Domestic Television Distribution's New Daytime Series "Martha" Scores Strong Premiere Week Ratings

[via press release from NBC Universal Television Studio]

NBC UNIVERSAL DOMESTIC TELEVISION DISTRIBUTION'S NEW DAYTIME SERIES "MARTHA" SCORES STRONG PREMIERE WEEK RATINGS

Highest-Rated Daytime Hour Launch Since Dr. Phil

"Martha" Averaging 2.4 Million Viewers Per Episode And Improving Time Periods In 18 of the Top 20 Markets

UNIVERSAL CITY, Calif. and NEW YORK -- September 27, 2005 -- NBC Universal Domestic Television Distribution's new series "Martha" scored strong results in its first week of national ratings, debuting as the highest-rated new one-hour daytime syndication launch since "Dr. Phil" and overall, "Martha" is improving time periods in 18 of the nation's top 20 markets.

"Martha" delivered a 2.0 HH rating for its premiere week (Sept. 12-16), averaging 2.4 million viewers per telecast, according to Nielsen Media Research.

"Martha's" premiere week ratings are better than the 16 daytime syndicated one-hour series that have debuted since "Dr. Phil" in fall 2002, including "Ellen," which debuted in 2003, with a 1.4 national household rating.

"'Martha' has quickly become a hit with the daytime audience and is improving local station time period ratings from coast to coast," said Wallach. "The show's "How-To" programming and Martha's interaction with the audience and her guests are proving to be a winning combination."

"Martha's" 11-day premiere-to-date metered-market average rating is a 2.1HH, up +24% over its year ago time period ratings (September 2004,) up +31% over the May 2005 sweep time period rating and +5% over lead-in ratings.

"Martha" continues to deliver impressive ratings in many of America's top markets, including on WNBC-TV New York, where it improves on the station's year ago time period household rating by +100% (2.2 vs. 1.1).

Other major market highlights for the first two weeks of "Martha" include:

� On WMAQ-TV Chicago, "Martha's" has averaged a 2.3HH rating, improving its year ago time period by 53%.

� On WXYZ-TV Detroit, "Martha" has averaged a 4.4HH rating, ranking #1 in its time period in households and improving on its year ago time period by 19%.

� On KARE-TV Minneapolis, "Martha" has averaged a 2.4HH rating, improving its year ago time period by 85%.

� On WEWS-TV Cleveland, "Martha" has averaged a 3.5HH rating, ranking #1 in its time period in households and improving its year ago time period by 35%.

"Martha" is executive produced by Martha Stewart and Mark Burnett. Co-executive producer is Rob Dauber. The series is produced by Martha Stewart Living Omnimedia and distributed by NBC Universal Domestic Television Distribution to more than 98% of the country.

About NBC Universal Domestic Television Distribution
NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. The NBC Universal Television Distribution division is responsible for the global distribution of NBC Universal product to all forms of television throughout the world. This includes distribution of current and library film and television product, including formats and non-scripted programming, in the pay, free, and basic markets, as well as the domestic syndication of first-run syndicated TV programs and theatrical and TV movie packages.

Current and upcoming first-run strip syndicated programming at NBC Universal Domestic Television Distribution includes Martha, Access Hollywood, Blind Date, The Jerry Springer Show, Maury and Starting Over. Current and upcoming first-run weekly syndicated programming includes The Chris Matthews Show, The George Michael Sports Machine, Rebecca's Garden, The Wall Street Journal Report with Maria Bartiromo, Your Total Health and the off-network distribution of Crossing Jordan, Fear Factor, Providence, Law & Order and many more series.

About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a leading provider of original "how-to" information, inspiring and engaging consumers with unique lifestyle content and high-quality products. MSLO is organized into four business segments: Publishing, Television, Merchandising, and Internet/Direct Commerce. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange under the ticker symbol MSO.

About Mark Burnett Productions
Mark Burnett Productions (MBP) is a leading production company in the world of primetime non-fiction television. MBP revolutionized television with hits such as Eco-Challenge, Survivor, The Apprentice, The Contender and Rockstar:INXS. MBP also successfully reintroduced product placement as an integral part of each of its shows and has garnered a total of 24 Emmy nominations since 2001. Mark Burnett was listed as the #1 Most Valuable Player by TV Guide and in Time Magazine's Top 100 most influential people in the world today.





  [september 2005]  
S
M
T
W
T
F
S
    


· DR. PHIL (SYNDICATION)
· ELLEN DEGENERES SHOW, THE (SYNDICATION)
· MARTHA (HALLMARK)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.