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[10/11/05 - 12:00 AM]
UPN Tops WB in Adults and Women on Monday

[via press release from UPN]

UPN TOPS WB IN ADULTS AND WOMEN ON MONDAY

UPN Scores its Best Monday Since Premiere in Viewers, Adults and Women 18-49

ONE ON ONE Scores Season Highs in Viewers, Adults and Women 18-49

ALL OF US is UPN's Most Watched Show of the Night

� ONCE AGAIN, UPN BEAT THE WB ON MONDAY IN ADULTS 18-34 (1.7/5 v. 1.5/4), WOMEN 18-34 (2.4/6 v. 2.3/6) AND WOMEN 18-49 (2.4/6 v. 2.1/5). UPN ALSO BEAT THE WB IN ADULTS 18-49 (1.7/4 v. 1.5/4) AND VIEWERS (3.829mil vs. 3.821mil).

� DESPITE FACING A HEAVY NIGHT OF SPORTS, UPN WAS UP WEEK TO WEEK IN VIEWERS, ADULTS 18-49 AND WOMEN 18-49, WITH ITS BEST MONDAY SINCE PREMIERE WEEK.

� "ONE ON ONE" HIT SEASON HIGHS IN VIEWERS (3.7mil), ADULTS 18-49 (1.6/5) AND WOMEN 18-49 (2.1/5).

� "ALL OF US" BUILT ON ITS LEAD-IN ACROSS THE BOARD INCLUDING +12% IN ADULTS 18-34 (1.8/5) AND ADULTS 18-49 (1.8/4), +14% IN WOMEN 18-49 (2.4/6) AND +11% IN VIEWERS (4.1MIL). "ALL OF US" WAS UPN'S MOST WATCHED SHOW OF THE NIGHT.

� "GIRLFRIENDS" BUILT ON "ALL OF US" BY 13% IN WOMEN 18-34 (2.6/7) AND 8% IN WOMEN 18-49 (2.6/6)

Source: Preliminary Nielsen affiliate based ratings, 10/10/2005





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· ALL OF US (CW)
· GIRLFRIENDS (CW)
· ONE ON ONE (UPN)





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