[12/22/05 - 12:00 AM]
2005 Is Highest Rated Year in MTV History Reaching Viewers On-Air & Online

[via press release from MTV]

2005 Is Highest Rated Year In MTV History Reaching Viewers On-Air & Online

MTV Finishes 2005 As #1 Rated 24 Hour Basic Cable Network For P12-24 For 14th Consecutive Year

MTV.com Traffic Soars With Highest Monthly Unique Visitors In History

MTV Broadband Network Overdrive Posts Over 125 Million Streams Since April Launch

New York, NY (December 22, 2005) � Closing out a historic year in which MTV reached more viewers across more platforms than ever before, the network today announced that 2005 was the highest rated year in the channel�s existence among P12-34. In addition, 2005 marked the 14th consecutive year that MTV has reigned as the #1 rated 24 hour basic cable network among P12-24. Propelled by breakout hits �Laguna Beach,� �Real World,� �My Super Sweet Sixteen,� �Making the Band 3� and others, MTV produced 7 of the top 10 rated basic cable series for the year P12-34.

MTV�s success in 2005 extended well beyond the TV screen as MTV�s online, broadband and multiplatform initiatives connected with larger audiences than ever before. MTV.com posted its highest average monthly unique visitors ever, up 30% from last year. 2005 also saw the launch of MTV�s first broadband network, MTV Overdrive in April. Since its launch, MTV Overdrive has generated more than 125 million streams of unique MTV content including breakout music events My VMAs and the premiere of �Unplugged: Alicia Keys,� continuously updated MTV News programming, plus exclusive companion programming for hits �Laguna Beach,� �Made� and more.

�2005 was a record breaking year that further solidified the success of our multiplatform approach to programming,� said Brian Graden, President, Entertainment, MTV Networks Music Group. �Our core audience demands entertainment and information from a variety of media, and our goal is to continue to connect with viewers across every screen in the house.�

MTV�s signature �10 Spot� destination ranked number one in the daypart (Monday � Thursday, 10 � 11pm) among P12-34 versus all cable competition anchored by standout programs �Real World XVI: Austin,� �Laguna Beach,� �Newlyweds,� �Real World XV: Philadelphia,� �Run�s House,� �My Super Sweet Sixteeen,� �Real World/Road Rules Challenge: Inferno II,� �Making The Band 3,� �Ashlee Simpson Show,� �Wild N Out,� �Pimp My Ride,� �Viva La Bam,� �Meet The Barkers,� �Miss Seventeen,� and �True Life.� MTV�s afternoon daypart (Monday � Friday, 4 � 6pm) also ranked number one among P12-24 versus all television competition with popular series �Next,� �Room Raiders,� and MTV live tentpole series �TRL.�

MTV Networks, a unit of Viacom International Inc. (NYSE: VIA, VIA.B), is one of the world�s leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services � MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these brands are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 90 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

  [december 2005]  


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