Quick Take for Thursday, January 19, 2006 (Based on Fast Affiliate Ratings)
ABC Takes Second on Thursday, Defeating NBC in Viewers and Adults 18-49
With the Addition of �Dancing with the Stars� on the Evening, ABC�s
Thursday Results Improve by 8.2 Million Viewers and by 117% in Adults 18-49
Producing Season High Numbers, ABC�s �Dancing with The Stars� Wins its
Time Period Among Total Viewers Women, Teens 12-17 and Kids 2-11, While
Beating NBC�s Comedies by 30% in the Key Adult 18-49 Sales Demographic
ABC�s �Crumbs� Outdraws NBC�s �The Office� at 9:30pm for the Second Week in a Row and, Despite Facing an Original C.S.I. This Week, Retains Nearly All of its Week-Ago Series Debut in Total Viewers and Adults 18-49 and is Up Among Adults 18-34
On Average, �Crumbs� Qualifies as ABC�s Most-Watched Thursday
Scripted Series in 11 Seasons and its Top-Rated in Adults 18-49 in 6 Seasons
Thursday Night (8:00-11:00 p.m.)
ABC took second place on Thursday night in Total Viewers (13.6 million) and Adults 18-49 (3.9/10), beating NBC on both Nielsen measures (NBC = 8.2 million & 3.8/10).
� Since �Dancing with the Stars� debuted on Thursday night, ABC�s delivery has improved by 8.2 million viewers (13.6 million vs. 5.4 million) and by 117% in Adults 18-49 (3.9/10 vs. 1.8/5) over its performance on the same nights last year.
�Dancing with the Stars� (8:00-9:30 p.m.)
Hitting season highs in its new time period, ABC�s �Dancing with the Stars� continued to deliver for ABC on Thursday night. The broad appealing unscripted program ranked No. 1 during its 90-minute time period among Total Viewers (18.8 million), across the key women demos (W18-34 � 5.4/15, W18-49 � 7.2/18 and W25-54 � 8.8/20), as well as among Teens 12-17 (2.8/8) and Kids (2.7/10). The ABC unscripted series posted a strong second-place finish in the time period among Adults 18-49, beating NBC�s comedies (�Will & Grace�/�Four Kings�/�My Name is Earl�) in all three half-hours and by 30% on average (5.2/13 vs. 4.0/10). Of note competitively, CBS aired an original episode of �C.S.I.� at 9:00 p.m. In Total Viewers and Adults 18-49, �DWTS� posted ABC�s strongest Thursday night series telecast since March 22, 2001.
� Marking its best Thursday numbers yet, �Dancing with the Stars� was up nicely from the prior week, gaining 1.4 million viewers (18.8 million vs. 17.4 million) and 13% among Adults 18-49 (5.2/13 vs. 4.6/12). In fact it was the series� second-largest audience ever (behind only the first season finale) and its third-highest ever Adult 18-49 number (behind only the penultimate and season finale episodes, during the summer).
� So far in its three broadcasts, �Dancing with the Stars� has improved the time period for ABC by 11.3 million viewers (17.8 million vs. 6.5 million) and by 118% in Adults 18-49 (4.8/12 vs. 2.2/6) from the Net�s season average with regular programming this season prior to its debut. On average, �Dancing with the Stars� represents ABC�s strongest Thursday night series in viewers and young adults in the last 6 seasons � since �Millionaire� during the 1999-00 season.
�Crumbs� (9:30-10:00 p.m.)
For the second week in a row, ABC�s �Crumbs� outdrew NBC�s �The Office� (+2.8 million - 11.5 million vs. 8.7 million). Continuing to improve the time period, �Crumbs� has boosted the half-hour for ABC by 6.1 million viewers (11.6 million vs. 5.5 million) and by 84% in Adults 18-49 (3.5/9 vs. 1.9/5) over its average with regular programming in the time period this season.
� Although it faced an original �C.S.I.� in the time period on its second telecast, �Crumbs� retained 97% of its week-ago season premiere Total Viewer audience (11.5 million vs. 11.8 million) and 94% of its Adult 18-49 audience (3.4/8 vs. 3.6/9). �Crumbs� was up from its series debut among Adults 18-34 (2.1/6 vs. 1.8/5), Women 18-34 (3.0/7 vs. 2.6/6) and Men 18-34 (1.3/4 vs. 1.0/3).
� On average, �Crumbs� qualifies as ABC�s most-watched Thursday scripted series in 11 seasons and its top-rated among Adults 18-49 in 6 seasons � since the 1994-95 and 1999-00 season, respectively.
Source: Nielsen Media Research (Fast Affiliate Ratings, L+SD), 1/19/06