[01/27/06 - 12:00 AM]
Quick Take for Thursday, January 26, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Thursday, January 26, 2006 (Based on Fast Affiliate Ratings)

Widening its Advantages, ABC Beats NBC on Thursday for the Second Week in a Row Among Total Viewers and Adults 18-49

Compared to the Same Point Last Season, ABC�s Thursday Is up by 2.0 Million Viewers and by 24% in Adults 18-49

With its Largest Audience of the Season, ABC�s �Dancing with the Stars� Ranks No. 1 in its Time Period in Total Viewers, Adults 18-49 and Kids 2-11

Continuing to Improve its Half-Hour Among Viewers and Young Adults, ABC�s �Crumbs� is the Most-Watched Comedy at 9:30pm for the Third Consecutive Week

ABC News� �Primetime� Delivers Week to Week Gains of 2.1 Million Viewers and 38% in Adults 18-49

Thursday Night (8:00-11:00 p.m.)

For the second straight week, ABC beat NBC on Thursday night in viewers and young adults. ABC�s advantage over NBC widened this week to 6.4 million viewers (14.4 million vs. 8.0 million) and 8% Adults 18-49 (4.0/10 vs. 3.7/10).

� Although ABC was running ahead of last season�s averages on Thursday night prior the program�s debut, �Dancing with the Stars� is greatly boosting ABC�s improvement on the night. Compared to the same point last season (19 weeks), ABC�s Thursday night is up by 2.0 million viewers (8.3 million vs. 6.3 million) and by 24% in Adults 18-49 (2.6/7 vs. 2.1/5).

�Dancing with the Stars� (8:00-9:30 p.m.)

Drawing its largest audience this season, ABC�s �Dancing with the Stars� was the most-watched program in its time period for the third week in a row. In addition to winning the slot in viewers (19.3 million), �Dancing with the Stars� ranked No. 1 among Adults 18-49 (5.1/13), across the key women demos (W18-34 � 4.7/13, W18-49 � 6.9/17 and W25-54 � 8.8/20), as well as among Kids 2-11 (2.9/10). The ABC unscripted program increased its Adult 18-49 advantage over third-place NBC�s comedies (�Will & Grace�/�Four Kings�/�My Name is Earl�) in the time period to 38% (5.1/13 vs. 3.7/9).

� Broad-appealing �Dancing with the Stars� drew its largest audience this season, while delivering a series high among Kids 2-11.

� On average in its four broadcasts, �Dancing with the Stars� has improved the time period for ABC by 11.7 million viewers (18.2 million vs. 6.5 million) and by 123% in Adults 18-49 (4.9/13 vs. 2.2/6) from the Net�s season average with regular programming this season prior to its debut. On average, �Dancing with the Stars� represents ABC�s strongest Thursday night series in viewers and young adults in the last 6 seasons � since �Millionaire� during the 1999-00 season.

�Crumbs� (9:30-10:00 p.m.)

ABC�s �Crumbs� outdrew its comedy competition in the half-hour, NBC�s �The Office,� for the third consecutive week (10.8 million vs. 8.6 million).

� �Crumbs� was up week-to-week among Men 18-34 (1.3/4 vs. 1.2/3) and Teens 12-17 (1.2/4 vs. 0.8/2).

� On average, �Crumbs� has improved the half-hour for ABC by 5.8 million viewers (11.3 million vs. 5.5 million) and by 79% in Adults 18-49 (3.4/8 vs. 1.9/5) over its average with regular programming in the time period this season.

�Primetime� (10:00-11:00 p.m.)

Week-to-week, ABC News� �Primetime� grew by 2.1 million viewers (8.8 million vs. 6.7 million) and by 38% in Adults 18-49 (2.9/8 vs. 2.1/6).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 1/26/06

  [january 2006]  


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